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My Music Label
For the love of music.
Floriane MONDIERE
Special guest: Jaleh Lauren Bjelde
My Music Label
EnvironmentThe BrandCommunication
My Music Label
1. SWOT
My Music Label
New on the turkish marketNo need of huge investmentsAlternative solution for artistsCooperative projectEveryone can participate Stre
nghts
Need a huge communityHas to buzzI am alone on the project
WEAKNESSES
My Music Label
Decrease of the music industry in TurkeyIncrease of music talentsEasy access to share video/files
Barriers at the entrance really weakPressure of the label industries
THREATS
OPPORTUNITIES
My Music Label
WHO ?
2. Stakeholders
My Music Label
YOU !
Artist
LISTENER
VISITOR
Music lover
Investor
3. Research results
My Music Label
My Music Label
Popular music tv shows contests with millions of participants (Popstar Turkiye, Akademi Turkiye, Yetenek Sizsiniz…)
More than 5 music TV channels
70%
My Music Label
OF 16-19 YEAR OLDS WOULD RATHER GO A WEEK WITHOUT SEX THAN A WEEK WITHOUT MUSIC.
My Music Label
80%
20%
Do you like the concept of My Music Label?
YesNo
53%
47%
Would you be ready to invest on an unknown but talented
artist ?
YesNo
My Music Label
4. Competitors
My Music Label
My Music Label
5. Brand diamond
My Music Label
Brandbenefit
BrandID
Emotional
benefits
Rational benefitsPrese
nce
Intangible association
INTANGIBLE
TANGIBLE
Origin
Reputation
Personality
Evolution
Activity
Presentation
Functional
Process
Relationship
Perceived value
External
Internal
Lack of music labels and financial resources
Music lovers
Sensitive and passionate
Success-maker
Cooperative music label
websiteTriangular relation: artist-music lover-company
By engaging a community
Raising funds for artists
Savior of the music industry
Solidarity / Project participation
Passionate / motivating projects
My Music Label
EnvironmentThe BrandCommunication
My Music Label
1. Objectives
My Music Label
PositiveRecalLed
addictive
meaningful
Community Success
-maker
Talent pusher
Long-term relationship
My Music Label
2. Strategy
Love
Engagement
musiceach othercreativity
My Music Label
risks
Emotions
My Music Label
3. Target
My Music Label
1. Artists2. Music lovers
My Music Label
EnvironmentThe BrandCommunication
My Music Label
There is something magical about music that can reconcile
yourself with everything.
My Music Label
1. Objectives
My Music Label
Convince artists to join My Music Label
Convince music lovers to spend time on the website and to support their favorite artists
Find talents
Share the values of My Music Label
My Music Label
2. Plan - Mix
My Music Label
2.0 Strategy
Blogs referencing
Editorial music website referencing
Music communities
Social Networks: Facebook, twitter, Pinterest, Instagram
My Music Label
Partnership - sponsorship
TV music channels
Music festivals
School ambassadors
My Music Label
Advertisement campaign
TV advertisement campaign
Poster campaigns in Istabul and Ankara
Google ads campaigns
My Music Label
Communication Planing
1st year
J J A S O N D J F M A M
2.0 Strategy
Blogs referencing
editorial music website
Music communities
Social network management
Partnership - Sponsorship
Music festivals
TV music channels
School ambassadors
Advertisement campaign
Poster campaigns
TV ad campaigns
Google ads campaigns
My Music Label
3. Budget
My Music Label
2.0 Strategy 29 000 TL
Blogs referencing 7000 TL
editorial music website 9000 TL
Music communities 9000 TL
Social network management 4000 TL
Partnership - Sponsorship 46 000 TL
Music festivals (goodies) 10 000 TL
TV music channels Partnership - 0 TL
School ambassadors 36 000 TL
Advertisement campaign 164 000 TL
Poster campaigns 40 000 TL
TV ad campaigns 100 000 TL
Google ads campaigns 24 000 TL
TOTAL 229 000 TL
My Music Label
Who is ready to join the adventure ?
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