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Rick O’Shea
Why on earth should you listen to an idiot like me who doesn't even
speak fluent French?
Je ne sais pas pourquoi, mais peut-être vous me donner 20 minutes de
votre temps et je vais essayer de vous montrer.
Why start with social media?
• Boredom...
Why start with social media?
• Boredom...
• Free guerrilla marketing
Why start with social media?
• Boredom...
• Free guerrilla marketing
• First Irish radio shows with Bebo, Myspace, FB and first to use Twitter in March 2008...
First. Ever. Tweet.
First. Ever. Tweet.
How Do I Use SM For Radio?
Making audio visual
Making audio visual
What's happening in studio
What's happening in studio
What's happening in studio
Visual projects I’m involved in
Visual stuff listeners send me
Visual stuff listeners send me
Visual stuff listeners send me
• Guess what listeners? One of you has e-mailed me a picture of a tub of butter that looks exactly like U.S. Presidential candidate Donald Trump.
Visual stuff listeners send me
Endless source of content...
Things you shouldn’t put on your CV
Things you shouldn’t put on your CV
Things you shouldn’t put on your CV
Things you shouldn’t put on your CV
Things you shouldn’t put on your CV
How To Develop Relationships In SM
How To Develop Relationships In SM
• Treat it like a friendship
Developing Relationships In SM
• Treat it like a friendship
• Let them play with you
Developing Relationships In SM
• Treat it like a friendship
• Let them play with you
• Give them access
Developing Relationships In SM
• Treat it like a friendship
• Let them play with you
• Give them access
• Make your followers feel special
#RicksMembersOnly
• MLB
• Make account private for 4 hours
• Prizes from phones to tech to weekends away
• Trended in Ireland for 18 hours after it finished
Allows you greater influence
Allows you greater influence
• Radio – on 2 ½ hours a day, 5 days a week.
Allows you greater influence
• Radio – on 2 ½ hours a day, 5 days a week.
• Total - 12 hours a week.
Allows you greater influence
• Radio – on 2 ½ hours a day, 5 days a week.
• Total - 12 hours a week.
• SM – 8 hours a day, 5 days a week.
Allows you greater influence
• Radio – on 2 ½ hours a day, 5 days a week.
• Total - 12 hours a week.
• SM – 8 hours a day, 5 days a week.
• Total - 40 hours a week.
Allows you to be on when you’re not on
Allows you to be on when you’re not on
• Radio show – 12 ½ hours a week
Allows you to be on when you’re not on
• Radio show – 12 ½ hours a week
• Live SM – 40 hours a week
Allows you to be on when you’re not on
• Radio show – 12 ½ hours a week
• Live SM – 40 hours a week
• Timed SM – 15 hours a day x 7 days a week – 105 hours a week
When my FB fans are online
When my Twitter followers are online
Timed SM
• 5 tweets per night
• 2 FB posts per night
• Bufferapp.com
• Followerwonk.com
Conclusions
Conclusions
• Be active *during* the show
Conclusions
• Be active *during* the show
• Respond to listeners
Conclusions
• Be active *during* the show
• Respond to listeners
• Don’t forget why you “do” SM – to push audience
Conclusions
• Be active *during* the show
• Respond to listeners
• Don’t forget why you “do” SM – to push audience
• Know when to switch off...
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