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Imagine having 3 million people see your film or thousands of people paying to download your content. At the next Metro Screen Connect event you can gather together with three industry experts who have helped many independent film projects, TV concepts and online content find and build audiences. Come along to Metro Screen to hear from practitioners who have been breaking new ground and making their own rules to engage audiences. From DIY screenings to torrent distribution, find out from the experts what works and what doesn’t and where they see the audience building landscape is heading. What are the alternatives to the traditional distribution paths? How do filmmakers connect to an audience? Speakers include: John L Simpson, Titan View Media (The jammed, Men’s Group, 33 Postcards) Ahmend Salama, Creative Director DLSHS (The Tunnel, Cedar Boys) Nick Bolton, Viocorp, (Australia’s leading internet broadcaster) Guest moderator - Dean Francis, writer/director #metroconnect Venue: Metro Screen Studio 1 Paddington Town Hall, Cnr Oatley Rd and Oxford St [Oatley Rd entrance, under the Chauvel Cinema], Paddington NSW 2021 When: 6.00 – 8.00pm Wednesday 29th August 2012 Price: $10 plus booking fee
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DIY distribution
Nick Bolton, Media and Entertainment Manager,Viocorp
6pm – 8pm, Wednesday 29th August 2012
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About Me www.nickbolton.com.au
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Feverpitch Entertainment.com
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I want to sleep with Tom Stoppard - NAPOLEON
Australian business 10 years old
Sydney, Melbourne, Canberra, Singapore
75 staff – about 40 engineers
Privately owned, Profitable
Live streaming
Online video platforms
Webcasting, Web TV, IPTV, Mobile, Tablet
Rich media advertising5
About Viocorp
Viocorp connects content and viewers through innovation
How to connect content and distribution
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Reaching audiences LIVE across multiple devices
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What is it ?
• Giving viewers a consistent experience
across desktop, tablet and mobile
Who is doing it ?
• Sydney Film Festival
• Sydney Opera House
• TonTon
• Splendour in the Grass – see image
How can Viocorp help you ?
• Automatic device detection and support for
all major devices
• Advice on how best to deliver your content
across new platforms
Live streaming – YouTube Symphony
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Nice Shorts (est 2006, now defunct)
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Live streaming – The Reef
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Transmedia – 12 Canoes
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Distribution Strategy
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What’s your goal: Audience, Awards, or Money?
PROS
High perception that inclusion = good
Viewed by high level judges and peers
Ascerning audience at Festival
PR and status of badging the film
Possible financial rewards / product in kind
CONS
Expensive to enter ($50 per go)
Low chance of being shortlisted
If you are, often overseas so can’t attend
Few people see it at Festival
Can’t distribute online for x months
PROS
Immediate release after post production
Potential global and unlimited audience
Content immortalised forever
Quick and easy to distribute
Instant audience build and feedback
Build body of work
CONS
Relies on you to do the marketing and audience building
Requires multiple content to create audience over time
Limited revenue
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Festival v Online
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Buy a Domain name at NetRegistry
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Build a simple website using Wordpress
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Email marketing – Mail Chimp
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Create a profile for your short on IMDB
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Submit to film festivals using Withoutabox
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Website example (theatre and film project)
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Short film and behind the scenes
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DIY monetization
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Crowd-fund (Pozible.com, Kickstarter.com, Indiegogo.com)
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Tour the film – StormSurfers 3D
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Sell your film via short film distribution companies
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Or go for audience eg YouTube - Channel
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Monetise using the Dynamo player
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Distribute cross platform and channel using Distribber
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Distribber – How it works
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Aggregators – www.fillim.com
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Aggregators – www.smh.tv
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Aggregators – www.mubi.com
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Long form - YouTube the studio
Thank you
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Nick Bolton, Viocorp
T: 02 8007 6200 M: 0412 101726
@viocorp @nickybee99
www.viocorp.com www.nickbolton.com.au
nick.bolton@viocorp.com
www.slideshare.net/viocorp
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