Laura Lippay Search Life Vs Circus Life

Preview:

DESCRIPTION

I am an internet marketer with an SEO background. I used to be a circus performer. In this 5 minute Ignite (ignite.oreilly.com) speed presentation I explore the similarities of Search Life vs. Circus Life.

Citation preview

(a story)

?

circus search results

“To me, clowns aren't funny. In fact, they're kind of scary. I've wondered where this started and I think it goes back to the time I went to the circus, and a clown killed my dad.

“ - Deep Thoughts by Jack Handy

SAME:

ringleader

carnival barker

Matt Cutts

Danny Sullivan

the characters

siamese twins

animal herders

Tom Critchlow & Will Critchlow

Stephen Field & Strawberry Fields

SAME: the characters

Goat arriving at a conference.

(not kidding).

acrobats & jokesters

SAME: the characters

Daron Babin!

me!

@lyndseo!

Darren Dalasta!

Levi Wardell!

NOT THE SAME: trickery levels

regular people

circus magician

s

SEO black hats

SAME: Wrestling

SEARCHCIRCUS

Image courtesy of fscclub.com

SAME? Crafty Russians

SEARCHCIRCUS

Image courtesy of morrisonworldnews.com

NOT THE SAME: Elephants in the room

SEARCHCIRCUS

Image courtesy of nathanbond.wordpress.com

WHAT IF:

Or yellow shoes?

Mikkel DeMib

Rand Fishkin

Search Marketers wore orange suits?

WHAT IF:

Branded logoContact Info

Memorable URL

Search Marketers rode elephants to work?

Elephant can crush sports car

WHAT IF:

Speedcubing would make a comeback

Image courtesy of speedcubing.comMatt Cutts would go head to head with this guy for the ringmaster position

Image courtesy of Simon Heseltine

Geeks ran the circus?

WHAT IF:

Ring 1: Larpers

Image courtesy of wrytergrrrl

Geeks ran the circus?

Ring 3: This guy

Image courtesy of randomfunnypicture.com

Ring 2: Segway World of WarcraftImage courtesy of sprakparking.com

CIRCUS SEARCH

Smelling like poop

OK? Or

Not OK?

CIRCUS SEARCH

Pitching a tent

OK? Or

Not OK?

CIRCUS SEARCH

Being a geek

(Scares kiddos)

CIRCUS SEARCH

Getting to the (big) top by putting your legs behind

your head

OK? Or

Not OK?

Image courtesy of danny.oz.au

CIRCUS SEARCH

Showering with clowns

OK? Or

Not OK?

I guess I should have told you that my feet aren’t as big as my shoes.

Great show tonight, Slappy!

?Is Search Life like Circus Life?

CONCLUSION: Pretty much.

2 out of 3 “What If’s” work

OK in Search *and* in the circus: 0%

Same: 71%Not the Same: 29%

Recommended