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Chris Reilly's presentation on Nov. 29th to the Spokane chapter of the American Advertising Federation. The content is focused on the challenges with PPC campaigns, what formats are available, and how to get maximum results.
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Mass Media is Dead. Ed Artz CEO Proctor & Gamble 1994
4 broadcast networks Basic cable 5 years old Satellite TV $10K
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Micro media is exploding.
…and it is really hard to manage.
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Pay More Money vs Increase Quality
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There has never been a better time to work in advertising.
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