Citysearch Media Placements

The Local Online Guide Solution

Owned by IAC-143 million users are exposed to the Citysearch Partner Network

17M+ monthly uniques

Top 50 trafficked U.S. sites

Over 3 million user and editorial reviews throughout the site

6 million unique searches in the restaurant category monthly

3 million unique searches in the bar category monthly

1.5 million unique searches in the shopping category monthly

Over 50% of users have HHI above 100K

HYPER LOCAL | HYPER SOCIAL | BALANCED | CONNECTED

Source: MediaMetrix, six-month average, July–December 2008.

Citysearch is America’s leading local guide

Citysearch Demographics

More socialNew social capabilities from social networks, such as Facebook and others to come, allow you to easily sign-in, review and rate local businesses and share them with friends and the Citysearch community.

Putting local information in the palm of consumers hands.

Consumers can search, map, link to, shop and review businesses from anywhere.

Partnerships with other mobile providers such as Urbanspoon and Buzzd

Meeting the demands of a mobile society

Newly released applications for the iPhone and Blackberry make mobile by Citysearch easier and better than ever!

More mobile

Standard media

300x250900x60

(sold with 300x250) 728x90 Footer

Home pages1 1 1

Section pages1 1 1

Editorial pages1 1

Search results2 1

Profile pages2 1

Details pages (movies, events)

1 1 1

www.citysearch.com 6

Standard media

Home and Section Page Placement

Profile Page Placement

www.citysearch.com 7

300x250

300x250

300x250

Get your brand on the minds of socially active users who rely on Citysearch to make informed decisions on where to spend their time and money.

www.citysearch.com 8

Uncluttered Environment

Nearly 70% of all traffic comes to the profile page

Page anchors at tabs as users read reviews and get directions, making the lower 300x250 unit a valuable ad placement

300x250

Average time spent on profile page: 2 minutes

300x250

Bars & ClubsBe top of mind by promoting your brand to Citysearchers planning their get-togethers at local bars and clubs.Traffic

– 5 M monthly page views– 3 M monthly uniques

Target by:– Geo: IP address, Citysearch market– 300x250 on section page, 300x250 (2)

on bar and club profile pages

www.citysearch.com 9

300x250

Source: internal data, Visual Science/Atlas, September 2009.

RestaurantsPromote your brand to Citysearchers planning their week as they look for places to celebrate a special occasion or connect with friends over a casual meal. Traffic

– 10 M monthly page views– 6 M monthly uniques– One of the highest trafficked area of the

siteTarget by:

– Geo: IP address, Citysearch market– Category: American, Seafood, Asian, Latin

& Mexican, Italian, Steakhouse & BBQ, Fast Food, PizzaFine Dining ($$$–$$$$)

– 300x250 on section page, 300x250 (2) on restaurant profile pages

Source: internal data, Visual Science/Atlas, September 2009. www.citysearch.com 10

300x250

ShoppingReach consumers who are actively searching for stores and places to spend dollars.>Traffic

– 3M monthly page views– 1.5 M monthly uniques

>Target by:– Geo: IP address, Citysearch market– 300x250 on section page, 300x250 (2)

on business profile pages

www.citysearch.com 11

300x250

Source: internal data, Visual Science/Atlas, 12 mo. Average Jan-Dec 2008.Source: internal data, Visual Science/Atlas, September 2009.

Section Roadblock: 100% SOVPackage Details

Geo targeting, time of day, day of week

900x60 and 300x250 on Section pages

Available daily

Add on:

300x250 (2) on Profile and Search pages

www.citysearch.com 12

Section Page

300x250

300x250

300x250

900x60

Profile PageDependent on availability.

Editorial List SponsorshipWrap your brand around these go-to guides written by local experts for events and hot spots. Package Details88x31 logo, 300x250 on List pageMarket-specific or nationalWeekly: Monday–SundayCustom lists available

www.citysearch.com 13

88x31

300x250

88x31

Editorial List Page

Home Page Marquee

Editorial Lists include:> Seasonal & Holiday Planners> Girls’ & Guys’ Night Out Guides> Kid Friendly City Guides> Where to Watch the Game> Now in the City: New Restaurants,

Bars, Shops, Spas/Salons and

Hotels

Poll Comps – Collector Pages

300x70

Rotating polls can be customized so that the advertisers can reflect their own brand.

Poll Comps – Profile Pages

300x70

Poll Comps – Results page (pop up) 160x600

Mouse-over each territory to find out state results!

Poll Comps – View More Polls

300x250

680x100

Each poll will have a “View More Polls” link that will feed the user to a custom page with additional exposure for the advertiser

Best of Citysearch Shopping Sponsorship

Associate your business with the BEST your city has to offer!

100% share of voice on all Best of Citysearch pages and modules (which reaches over 80% of all Citysearch traffic)

Take-over a city or metro for the 6-week campaign

Ad Units88x31 Logo (15k file size)

900x60 Mega (40k file size)

300x250 Mantle (30k file size)