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BBC MMXINEWS
Back story
Outside in…
…Inside out
BBC MMXI
Mainstream
BBC MMXI
More social website
NEWS
BBC MMXI
Andy Baxter
UGC hub
bbc.in/android_blog
NEWS
BBC MMXINEWS
bbc.in/norway_ugc
BBC MMXI
bbc.in/riot_slideshow
NEWS
BBC MMXINEWS
BBC MMXI
• Calls to action
• Duty of care towards contributors
• Volume of content
• Crediting and copyright
• Duty of care towards team
Challenges
NEWS
BBC MMXI
bbc.in/wyre_tripoli
bit.ly/bani_vid
More: bbc.in/_verification
NEWS
BBC MMXINEWS
bbc.in/sm_list
Inside out
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