BBC Audio and Music 130312 widescreen final

‘YOU CAN’T CLOSE YOUR EARS’Clive Dickens

@cdickens

Commercial Radio is not a Revenue Growth Story

RAB/Ofcom

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Go where your audience are

So Lo MoSOCIAL LOCAL MOBILE

2.8m Install Base

Mobile – More than Listen

So Lo Mo

So Lo MoSOCIAL LOCAL MOBILE

DATAis the new oil

Interaction

Audience

Access

ABSOLUTE RADIO ACCT

• Listen & Watch in HQ

• Exclusive Competitions

• More Music each hour

• Fewer Commercials

• Something for Nothing

• Privacy

How does InStream work?

Content

ContentAirtime ad break

Targeted InStream Ads / Exclusive Content

Airtime ad break

Content

Content

InStream Creative

http://www.youtube.com/watch?v=GaLme3oUNy0

Synchronised, Branded Companion Visual to enhance Audio

Interactive to allow deep engagement, when appropriate

Exact age targeting, rather than demo breaks

Exact Location, rather than Diary location

Most loyal ‘logged in’ Subscriber audience, not just listeners

Limited Premium inventory, less clutter, more stand out

Digital Metrics - Upgradeable - More data to come

InStream

Logged in Listening will‘Re-define Media’