Auditoire Shanghai Expo2010

\AUDITOIREEvents you’ll never forget

December 2008

\AUDITOIRE is a Worldwide Network

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\AUDITOIRE is a part of TBWA\ group (OMNICOM), the World’s eight largest communication group. TBWA\ has 2291 offices in 777 countries.

EVENT NETWORK

EUROPE: France UK Netherlands Germany

USA (New-york)

SOUTH AFRICA: TBWA\HUNT & LASCARIS

MIDDLE EAST: Qatar

ASIA: China (Shanghai, Beijing)

2007 Key figures: 225 events - 62 trips - 80 films

143 staffs 80 M billings

85 clients 35% International

Large-scale shows

Internal communication :

• Motivation (seminars)

• Internal conventions

B to B, PR events

Large audience

Creative Media

1997

2000

A Global Event Communication Agency

Travel offer

Film offer /Television productions

S I

N C E

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2002 Healthcare departement

2004 Qatar departement

2006 Sports departement

2006 China departement

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PHILIPS \B to B Launch of Aurea at Showcase \2007 RENAULT\ office launch of the Twingo II in Stade de France \2007

Rugby World Cup (IRB) \2007

EURO - Switzerland/Austria \2008

17th Gulf Cup - Qatar \2004

Doha Asian Games Qatar \2004

GE pavilion for Beijing Olympic Games \2008

Celebrating of the 70th Anniversay of SNCF (French Railway) \2008

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ORANGE \ OPEN Rebranding 70 events \2006

PRESS REVEAL 17th Gulf Cup - Qatar

\2004

70th ANNIVERSARY OF THE SNCF (FRENCH NATIONAL RAILWAY CIE)\2007

COMMERCIAL TRAINING PRESS TESTING - SPAIN NISSAN QASHQAI PRESS LAUNCH \2007

25 YEARS OF THE TGV (HIGH SPEED TRAIN) \2006

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SNCF RUGBY ACTIVATION \2007

ALSTOM TRANSPORTATION \2007

ADIDAS URBAN TENNIS \2007

WORLD RAIL SPEED RECORD \2007

SOCIETE GENERALE \2006 & 2007 SUEZ INEO \2007

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HOW CAN WE BE YOUR PARTNER?

INAUGURATIONS & OPENINGS

COLLEGE OF THE NORTH ATLANTIC - QATAR INAUGURATION Doha, QATAR - December 2005

A 3 days forum on education and technologies

An inauguration evening with Her Highness Sheikha Mozah :

an inauguration show evocation of the disciplines taught at CNA-Q a gala evening in the campus gardens with entertainment

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1st day: A cocktail party of 1,000 guests 2nd day: A dinner inside the museum with 1,000 VIPs 3rd day: A dinner at the Forbidden City with 300 VIPs

ALARGAN HOTEL MOVENPICK AL BIDA INAUGURATION Al Bida, KUWAIT - 2004

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A crystal tent on the beach facing the sea for 200 VIPs

An inauguration show

A gala dinner

LARGE SCALE CEREMONIES

UEFA - EURO 2008 OPENING & CLOSING CEREMONIES OF THE UEFA EURO 2008 Basel, SWITZERLAND & Vienna, AUSTRIA - June 2008

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A worldwide broadcasting Ceremonies

80 000 viewers

500 artists, dancers, musicians

20 legends representing the 20 nations who took part at the competition

IRB (INTERNATIONAL RUGBY BOARD) RUGBY WORLD CUP OPENING AND CLOSING CEREMONIES Saint-Denis, FRANCE - October 2007

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DOHA ASIAN GAMES ORGANIZING COMMITTEE MASCOT LAUNCH Doha, QATAR - December 2004

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Unveiling a 13-metre-tall statue of “Orry”, the mascot

Street show for 15,000 visitors

A private show for 400 VIPs in a 1500 sqm venue

Gigantic images projected on the Olympic Committee building walls

45 countries and 40 sportive disciplines represented

10 millions TV viewers

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QATAR NATIONAL OLYMPIC COMMITTEE OPENING CEREMONY OF THE 17TH GULF CUP Doha, QATAR - December 2004

70 million viewers

15 000 people in the new Al Saad Stadium

10 000 sqm of gigantic images on the grounds and in the stands

360°, 300 sqm visuals projected onto a central monolith

18 cameras and 2 control-room coaches for the backstage production

Computer-generated images projected across four playing fields

COCA COLA 2002 WORLD CUP « FAN DAY » Paris, FRANCE - 2002

2,002 children gathered in the middle of the ground

80 000 televiewers attend this spectacular choregraphy

An event created to encourage « Les Bleus » (the nickname of the French National Soccer team) before the world cup 2002.

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MICHELIN « MICHELIN GREEN METER » LAUNCH Shanghai (CHINA), Paris (FRANCE), Berlin (GERMANY) and New York (USA) - October 2007

Display the results of 15 years of research for saving the planets on giant screens simultaneously at Shanghai, Paris, Berlin and New York.

A technological prowess with the synchronization of the meters by taking into account the jetlag.

A challenge on the capacity to deliver on time the pictures and video props on each site in the world via a satellite beam open for 24h.

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ALSTOM & SNCF 2007 WORLD RAIL SPEED RECORD BROADCASTING ON A WORLDWIDE SCALE Paris, FRANCE - April 2007

574,8 KM/H : THE WORLD FASTEST EVENT

Live TV, radio and Web broadcast of a world land speed record : 800 million viewers & 610 National and International TV broadcasting the event.

Visitors' village for following the record being set live: Simulators in 24 SNCF stations, « High speed travels » in train for 800 international guests (politics, KOL, CEO... of the 3 partners

Floating exhibition of the record-breaking train on the Seine

1760 National and International Press Publiccations

LUXURY EXPERIENCES

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DOHA ASIAN GAMES FASHION SHOW « FASHIONABLE ASIA » Doha, QATAR - 2006

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LOEWE - THE YEAR OF SPAIN IN CHINA Cocktail and Gala Dinner Beijing, CHINA - 2007

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PHILIPS « AUREA » PRODUCT LAUNCH Paris, FRANCE - 2007

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SHANGHAI MODE LINGERIE - THE ENCHANTED FOREST Fashion Show and Cocktail Shanghai, CHINA - October 2007

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CHRISTIAN DIOR “MIDNIGHT POISON” PRODUCT LAUNCH FOR VIP’S Paris, FRANCE - 2006

EXHIBITIONS EXPERIENCES

GE (GENERAL ELECTRIC) THE IMAGINATION CENTER, AN INTERACTIVE PAVILION FOR BEIJING 2008 OLYMPIC GAMES Beijing, CHINA - August 8 to 24, 2008

Design an built the pavilion and create the content and interior animations

An interactive and entertaining showcase to demonstrate GE’s strong commitment to solve environmental issues,according to the 5 Chinese core elements : water, metal, fire, wood and earth

Pavillion area : 2,000 sqm / Over 100,000 visitors / 4,000 international VIPs / 60 corporate events

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SNCF (French Railway) Celebration of the 70th anniversary Paris, FRANCE - From December 2007 to January 2008

“L‘ART ENTRE EN GARE“ at Grand Palais

Site area: 9, 000 sqm

An emotional travel in the core of Arts and Culture bound to large public:

A mythical travel through the most renowned names, the most beautiful memories and the major outstanding showpiece.

A visionary trip present by the most off-the-norm, innovative and out of the ordinary artists’ sight!

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DOHA ASIAN GAMES ORGANIZING COMMITTEE LIFE SITE “CORNICHE EXPERIENCE” Doha, QATAR - December 2006

A Life Experience Site : 25 000 sqm

5 pavilions on the sens for experimenting “Sports sens”

A reception area for the Olympic flame

Guangzhou Pavilion presenting the next Asian Games host city

Sponsors village and a market

A giant screen of 100 sqm for live broadcasting of competitions

A panoramic stage for cultural program

2 400 sqm of images are projected on the towers.

TOYOTA DESIGN AND STIMULATION OF « RENDEZ-VOUS TOYOTA » Avenue des Champs Élysées, Paris, FRANCE - 2003

The « Rendez-Vous Toyota » : a new place for image and sound experimentation through artistic events programming.

A redesign of the site in white and red jewel box animated by 40 plasma screens which define a decorating in motion and in constant metamorphosis.

An artistic programming with exhibitions, artistic performances artistics, show case, meetings with DJ's and video-makers, … and different thematics depending the brand current events.

The spring 2003 was under the Formula 1 sign, with an unseen video exhibition marked by Serge Leblon.

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OFFICIAL MEETINGS

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PARIS 2012 (Candidate City) VISIT OF THE IOC COMMISSION Paris, FRANCE - March 2005

Conception of a conference room in the Grand Hôtel to welcome the CEO members and experts for Paris 2012 candidature.

Specific installations to present the different Olympic areas : the Geodis building, the Hippodrome d'Auteuil…

Dynamisation of the visited areas : Stade de France, Bercy, Roland Garros, Tour Eiffel...

A great work in logistics taking into account the confidentiality of the operations and the necessary conditions of security.

10th International Energy Forum -Doha- 2006 QATAR PETROLEUM INTERNATIONAL ENERGY FORUM Doha, QATAR - April 2006

Opening show of the International Energy Forum in presence of ministries of Energy of 60 countries

Visual animation and technical organisation of the 3 days forum

OLYMPIC COUNCIL OF ASIA GENERAL ASSEMBLY Doha, QATAR - December 2006

Cyril GIORGINI, CEO

Direct phone: +33 1 56 03 58 16

Cell phone: +33 6 07 65 50 39

Fax: +33 1 56 03 58 09

Email: cgiorgini@auditoire.fr

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Who’s your contact?

Stéphane LEGENDRE, International Executive Director Direct phone: +33 1 56 03 57 83 Cell phone: +33 6 09 38 20 20 Fax: +33 1 56 03 57 00 Qatar Phone: +974 689 91 38 Email: slegendre@auditoire.fr

Mazen ABD RABBO, Project Director

Direct phone: +33 1 56 03 50 60

Cell phone: +33 6 15 445 445

Qatar phone: +974 302 60 99

Fax: +33 1 56 03 57 00

Email: mabdrabbo@auditoire.fr

Marine AL JABARI, Project Director Direct phone: +33 1 56 03 57 17 Cell phone: ++33 6 23 83 38 39 Fax: +33 1 56 03 57 00 Email: mmaljabari@auditoire.fr

Headquarter Office

\AUDITOIRE 9 rue du Helder

75009 Paris FRANCE

Tel : +33 1 56 03 57 03 Fax : +33 1 56 03 57 00 www.auditoire.fr

Area Office (China)

\AUDITOIRE\CHINA 9/Flr, 71 West Suzhou Road

200041 Shanghai CHINA

TToby LEUNG, Managing Director Cell.: ++86 138 1783 7451

AAntoine GOUIN, Managing Partner Cell.: ++86 137 8898 7783

THANK YOU!