AMB207 - Ben Hamley - Tutorial Week 2

Entertainment MarketingMonday 9-10, Ben Hamley

What’s going on…

Who I am…Ben HamleyProject Manager – Entertainment Industries

Contact Me… @Mad_Panda

benjamin.hamley@qut.edu.au

0401 396 485

About me…I manage the Entertainment industries programI research entertainment and social psychologyI teach Business (AMB202 + AMB207)I also teach Creative Industries (KXB102)I’m a lighting designerI love Ice Cream

I loveApple stuffDaft PunkTED Talks

I believe

Awesome things come from strange places

I think

I wish

People spent more of their time doing something awesome

I hate

douchebags

Who are you??

I loveI believeI thinkI wishI hate

Pick oneTell us about it

What’s going on… this semester

Stuff we’re doing today…Having a bit of a chatGoing over assignment infoLooking at the classification of EntertainmentFinding industry sectors

Other stuff you need to know…You need to book a video cameraYou should get into groups by week 4 (pretty soon)Week 4 = 9-13 August

Assignment 1 - Industry analysis

• Section 1 – Entertainment EconomyHow is the entertainment industry worldwide and in Australia, doing currently

• Section 2 – Industry Profile Select a specific industry to analyse – could be Motion Picture, Media, Publishing, Sports, Gaming, Arts, Sex, etc… use Industry statistics, overview, growth, GFC and any other issues

• Identify critical issues • Section 3 – Industry Issues

Identify and critique issues of the industry you have chosen - break issues into specific sub categories of culture, marketing, key players and stakeholders, audiences

• Section 4 – Future Outlook

Length:2000 Words

Weight:40%

INDIVIDUAL

Due:Friday Week 627th July

The Nova project

• Students will form groups of 4-5 people. They will choose a

topic and demographic from nova to gain insights about that topic (18-24 or 25-39) and conduct video interviews.

• Questions will be based on: www.twistori.com • I love• I believe• I think• I hate• I wish

Assignment 2 – Pecha KuchaNOVA 106.9Length:

20 Slides20 Sec / Slide6:40m

Weight:20%

In groupsINDIVIDUAL MARK

Due:In LECTUREWeek 114th October

• Target audience profile of Brisbane interviewees

• Hates• Loves• Beliefs• Wishes• Thoughts• Diamonds in the data• Conclusions• Where to for Nova from here?

About Pecha Kucha

http://www.youtube.com/watch?v=wGaCLWaZLI4• Sesame Street does PechaKucha• Edit your film to 1-2 minute grabs. Also take some still

photo shots to include in your presentation. What do your findings mean for this group of people?

Assignment 3 – Concept ProposalNOVA 106.9

• Executive Summary/Abstract• 1. Introduction• 2. Situation analysis of radio stations in BNE/Qld• Perceptions of nova and competitors analysis• 3. Target audience:

– Statistics and figures– Geographic breakdown– Listener profile

• 4. Interviewees Profile (table) and Findings

• 5. Data and critical analysisDiamonds in the data. What does it all mean?

• 6. Implications for novaImpact on current entertainment products or entities that nova have? Positioning?

Marketing? IMC aspects?• 7. Recommendations

New concepts and entities?New audience?

Length:2000 Words

Weight:40%

GROUP

Due:Friday Week 1322th October

This is really important

• Interviews be concluded by WEEK 9 – 13 SeptSend transcripts to Edwina - send in word doc file to e.luck@qut.edu.au

• Video camera hire from AV @ GP and also KG. AV also has a couple of flips and nova are being asked to purchase some.

• Please do NOT leave this until the last moment, or you won’t complete the assignment requirements – that means you fail :(