Ad Wars 2010 Questions

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Presented by ad2, the special interest group for

AAF-Kansas City for members under age 32

Thanks to Our SponsorsShow Host Contestant Category

Ad Wars Rules

• 6 rounds of 10 questions• 30 seconds per question• All multiple-choice questions• One scoresheet per team must be filled out

and turned in at the end of each round• Correct answers given out after each round,

once scoresheets are collected• Scoreboard also shown after each round• Adsano may interrupt at any time!

Categories

• Digital Trends• Product Placement• Typography• Media• “Nuts”• Potpourri of 2009/10

Auctionees

• Kevin Fullerton, Springboard Creative• Jeff Berney, Burn Advertising• Tug McTighe, Callahan Creek• Landa Williams & Kathryn Lorenzen, Landajob• Jon Cook & Beth Wade, VML

Sponsored by:

Question 1

• What service was founded by Foursquare founder Dennis Crowley, and subsequently purchased by Google in 2005?A. GowallaB. DodgeballC. KickballD. Wiffle Ball

Question 2

• What percentage of Apple’s new iAd platform revenue will software developers receive?A. 20%B. 40%C. 60%D. 80%

Question 3

• According to research firm Localytics, what time of day is the peak for mobile app usage?A. 6 PMB. 7 PMC. 8 PMD. 9 PM

Question 4

• According to the Society of Digital Agencies 2010 Digital Marketing Outlook, which metric was identified as most important?A. Click-through rateB. CPMC. Time on siteD. Pageviews

Question 5

• Which of the following is NOT a social media monitoring solution?A. Radian6B. SmartBuzzC. ViralheatD. ScanBuzz

Question 6

• Name the Google product launched in 2010 that had many users up in arms about Google’s lack of testing and the level of difficulty in opting out of the service.A. WaveB. AnalyticsC. BuzzD. Gears

Question 6

• Name the Google product launched in 2010 that had many users up in arms about Google’s lack of testing and the level of difficulty in opting out of the service.A. EavwB. acnlsytaiC. UzbzD. erasg

Question 7

• By when is HTML5 (the newest version) expected to reach recommendation by the World Wide Web Consortium (W3C), even though browsers began to support it in 2009?A. 2012B. 2016C. 2018D. 2022

Question 8

• The Library of Congress announced their intention to archive all data from what online service?A. TwitterB. FacebookC. GoogleD. Snopes.com

Question 9

• Name the service launched by Facebook on April 21, 2010 at its F8 Developer Conference:A. Facebook ConnectB. Open GraphC. BuzzD. Facebook Mobile

Question 10

• Name the company that designs microchips used in Apple iPads, among other things. It was rumored in late April 2010 that Apple is trying to buy this company too.A. IntelB. CiscoC. ARMD. DEB

END OF CATEGORY 1

Turn in your answer sheets immediately.

Category 1 - AnswersSponsored by:

Question 1

• What service was founded by Foursquare founder Dennis Crowley, and subsequently purchased by Google in 2005?A. GowallaB. DodgeballC. KickballD. Wiffle Ball

Question 2

• What percentage of Apple’s new iAd platform revenue will software developers receive?A. 20%B. 40%C. 60%D. 80%

Question 3

• According to research firm Localytics, what time of day is the peak for mobile app usage?A. 6 PMB. 7 PMC. 8 PMD. 9 PM

Question 4

• According to the Society of Digital Agencies 2010 Digital Marketing Outlook, which metric was identified as most important?A. Click-through rateB. CPMC. Time on siteD. Pageviews

Question 5

• Which of the following is NOT a social media monitoring solution?A. Radian6B. SmartBuzzC. ViralheatD. ScanBuzz

Question 6

• Name the Google product launched in 2010 that had many users up in arms about Google’s lack of testing and the level of difficulty in opting out of the service.A. WaveB. AnalyticsC. BuzzD. Gears

Question 7

• By when is HTML5 (the newest version) expected to reach recommendation by the World Wide Web Consortium (W3C), even though browsers began to support it in 2009?A. 2012B. 2016C. 2018D. 2022

Question 8

• The Library of Congress announced their intention to archive all data from what online service?A. TwitterB. FacebookC. GoogleD. Snopes.com

Question 9

• Name the service launched by Facebook on April 21, 2010 at its F8 Developer Conference:A. Facebook ConnectB. Open GraphC. BuzzD. Facebook Mobile

Question 10

• Name the company that designs microchips used in Apple iPads, among other things. It was rumored in late April 2010 that Apple is trying to buy this company too.A. IntelB. CiscoC. ARMD. DEB

Sponsored by:

Question 1

• What brand was featured in more movies than any other from 2001-present?A. Coca-ColaB. FordC. AppleD. Sony

Question 2

• In what 2007 movie did a character get a tattoo of the Apple logo on his arm, even though he’s never seen with an Apple product in the movie?A. Lars and the Real GirlB. TransformersC. Wild HogsD. Dan in Real Life

Question 3

• What brand agreed to a product placement with Family Guy in 2009, only to pull out when an exec was horrified by the “offensive content”, and what brand was featured in its place? A. Microsoft / Sherlock Holmes movieB. Chevrolet / KiaC. Coca-Cola/ Red BullD. Calvin Klein / Von Dutch

Question 4

• In the Blu-Ray edition of Avatar, Sigourney Weaver goes shopping in a Gap-like store on Pandora, revealing more of the Gap’s product placement. In the cinematic version of the movie, she wears a shirt from what prominent university?A. YaleB. HarvardC. StanfordD. Princeton

Question 5

• What Lady Gaga music video featured nine different products, including Miracle Whip, Diet Coke, Wonder bread and Polaroid?A. PaparazziB. Poker FaceC. TelephoneD. Bad Romance

Question 6

• Name the company launched in 2009 to offer products for sale via the web, soon after being seen on television shows.A. Secret AgentB. Product AgentC. Agent BuyD. Delivery Agent

Question 7

• Which airline bartered to have George Clooney’s character be a member of their frequent flyer program in Up in the Air, rather than pay the typical product placement costs?A. British AirwaysB. Delta AirlinesC. American AirlinesD. Southwest Airlines

Question 7

• Which airline bartered to have George Clooney’s character be a member of their frequent flyer program in Up in the Air, rather than pay the typical product placement costs?A. abithri yswariaB. ldeat nraseiliC. rcmiena nraseiliD. stohswuet nraseili

Question 8

• Starting December 1, 2009, the FTC updated their 1980 guide to addressing testimonials in advertising to cover who:A. Bloggers & Social Media UsersB. Television show actorsC. Movie producersD. Athletes

Question 9

• Which car company sponsored groups of bloggers road tripping to the 2010 SXSW Conference?A. HondaB. FordC. ChevroletD. Scion

Question 10

• What cell phone manufacturer is seen in the dashboard of a young James T. Kirk’s vintage Corvette in Star Trek?A. HTCB. SamsungC. AppleD. Nokia

END OF CATEGORY 2

Turn in your answer sheets immediately.

Category 2 - Answers

Sponsored by:

Question 1

• What brand was featured in more movies than any other from 2001-present?A. Coca-ColaB. FordC. AppleD. Sony

Question 2

• In what 2007 movie did a character get a tattoo of the Apple logo on his arm, even though he’s never seen with an Apple product in the movie?A. Lars and the Real GirlB. TransformersC. Wild HogsD. Dan in Real Life

Question 3

• What brand agreed to a product placement with Family Guy in 2009, only to pull out when an exec was horrified by the “offensive content”, and what brand was featured in its place? A. Microsoft / Sherlock Holmes movieB. Chevrolet / KiaC. Coca-Cola/ Red BullD. Calvin Klein / Von Dutch

Question 4

• In the Blu-Ray edition of Avatar, Sigourney Weaver goes shopping in a Gap-like store on Pandora, revealing more of the Gap’s product placement. In the cinematic version of the movie, she wears a shirt from what prominent university.A. YaleB. HarvardC. StanfordD. Princeton

Question 5

• What Lady Gaga music video featured nine different products, including Miracle Whip, Diet Coke, Wonder bread and Polaroid?A. PaparazziB. Poker FaceC. TelephoneD. Bad Romance

Question 6

• Name the company launched in 2009 to offer products for sale via custom-built online marketplaces, soon after being seen on television shows.A. Secret AgentB. Product AgentC. Agent BuyD. Delivery Agent

Question 7

• Which airline bartered to have George Clooney’s character be a member of their frequent flyer program in Up in the Air, rather than pay the typical product placement costs?A. British AirwaysB. Delta AirlinesC. American AirlinesD. Southwest Airlines

Question 8

• Starting December 1, 2009, the FTC updated their 1980 guide to addressing testimonials in advertising to cover who:A. Bloggers & Social Media UsersB. Television show actorsC. Movie producersD. Athletes

Question 9

• Which car company sponsored groups of bloggers road tripping to the 2010 SXSW Conference?A. HondaB. FordC. ChevroletD. Scion

Question 10

• What cell phone manufacturer is seen in the dashboard of a young James T. Kirk’s vintage Corvette in Star Trek?A. HTCB. SamsungC. AppleD. Nokia

Sponsored by:

Question 1

• What Type Foundry gave the typographic HOPE to the 2008 Obama Presidential campaign?A. Hoefler & Frere-JonesB. Elsner+FlakeC. House IndustriesD. Font Bureau

Question 2

• Vincent Connare is the typographer responsible for which disreputable font?A. PapyrusB. CopperplateC. Curlz MTD. Comic Sans

Question 3

• The Google logo, designed by Ruth Kedar, is based on what typeface?A. Times New RomanB. CatullC. Caslon Old FaceD. ITC Garamond

Question 4

• Which of the following four typefaces was released first?A. Myriad ProB. EurostileC. ArialD. Avant Garde Gothic

Question 5

• In typographic terminology, a Finial is?A. The area that wraps around the counter of a

serif faced g.B. The bottom right finish on the c and e at the end

of the loop.C. The curved stroke forming the basic shape of the

letter S/sD. A descending stroke of the capital Q.

Question 6

• Which of the following is a Dipthong?A. ÂB. ÆC. ÄD. ß

Question 7

• Identify the typeface used in the poster for Quentin Tarantino’s Inglourious Basterds.A. Champ UltraB. Boton BQC. Egyptienne Bold ExtendedD. Memphis

Question 8

• Which slab serif typeface was developed for Martha Stewart Living by Hoefler & Frere-Jones?A. ArcherB. VitesseC. SentinelD. Mercury Text

Question 9

• In a controversial move, IKEA recently abandoned Futura and Century Schoolbook for this typeface?A. Helvetica NeueB. ImpactC. VerdanaD. Geneva

Question 10

• What typeface can be found on the commemorative plaque left on the moon in 1969, the jersey numbers of the Pittsburgh Steelers and numerous posters for Stanley Kubrick films including 2001: A Space Odyssey?A. FuturaB. Century GothicC. AvenirD. Noir

END OF CATEGORY 3

Turn in your answer sheets immediately.

Category 3 – Answers

Sponsored by:

Question 1

• What Type Foundry gave the typographic HOPE to the 2008 Obama Presidential campaign?A. Hoefler & Frere-JonesB. Elsner+FlakeC. House IndustriesD. Font Bureau

Question 2

• Vincent Connare is the typographer responsible for which disreputable font?A. PapyrusB. CopperplateC. Curlz MTD. Comic Sans

Question 3

• The Google logo, designed by Ruth Kedar, is based on what typeface?A. Times New RomanB. CatullC. Caslon Old FaceD. ITC Garamond

Question 4

• Which of the following four typefaces was released first?A. Myriad ProB. EurostileC. ArialD. Avant Garde Gothic

Question 5

• In typographic terminology, a Finial is?A. The area that wraps around the counter of a

serif faced gB. The bottom right finish on the c and e at the end

of the loopC. The curved stroke forming the basic shape of the

letter S/sD. A descending stroke of the capital Q

Question 6

• Which of the following is a Dipthong?A. ÂB. ÆC. ÄD. ß

Question 7

• Identify the typeface used in the poster for Quentin Tarantino’s Inglourious Basterds.A. Champ UltraB. Boton BQC. Egyptienne Bold ExtendedD. Memphis

Question 8

• Which slab serif typeface was developed for Martha Stewart Living by Hoefler & Frere-Jones?A. ArcherB. VitesseC. SentinelD. Mercury Text

Question 9

• In a controversial move, IKEA recently abandoned Futura and Century Schoolbook for this typeface?A. Helvetica NeueB. ImpactC. VerdanaD. Geneva

Question 10

• What typeface can be found on the commemorative plaque left on the moon in 1969, the jersey numbers of the Pittsburgh Steelers and numerous posters for Stanley Kubrick films including 2001: A Space Odyssey?A. FuturaB. Century GothicC. AvenirD. Noir

Sponsored by:

Question 1

• Counties considered in Metropolitan proximity are classified as___. The combined counties contain 40% of the United States households. Example would be Los Angeles or New York City.A. A CountiesB. B CountiesC. C CountiesD. D Counties

Question 2

• A television rating point is equal to __ percent of a population or universe.A. 1%B. 5%C. ½%D. 10%

Question 3

• Average Quarter Hour (AQH) is the number of persons or households estimated to be tuned to a specific channel or program for at least ___minutes during an average 15 minute period.A. 3 minutesB. 5 minutesC. 7 minutesD. 10 minutes

Question 4

• What is the term used for the 7:30pm to 8:00 pm daypart?A. Early FringeB. Prime AccessC. Prime TimeD. Late Fringe

Question 5

• What acronym stands for the estimated number of viewers, usually classified by age and sex, comprising the audience within those households viewing a given station or using TV during a particular time period?A. VPVH (note – means viewers per viewing

household) B. VHF (Very High Frequency)C. VBI (Vertical Blanking Interval)D. ViP (Viewers in Profile)

Question 6

• This is a statistical quantity calculated by multiplying each value in a group by an assigned weight, summing these products and then dividing the total by the sum of the weights. This helps determine the relative importance of each quantity on the average.A. Average FrequencyB. Weighted ReachC. Average ReachD. Weighted Average

Question 7

• According to Nielsen’s latest Three Screen Report (TV, computer, mobile) , almost ___% of video content watched in the U.S. is on traditional television.A. 99% B. 75%C. 50% D. 15%

Question 8

• TV users are exposed to, on average, __ minutes per day of TV ads and promos according to the Council for Research Excellence (CRE).A. 35B. 15C. 72D. 95

Question 9

• With nearly 60% of adults using both online and offline sources every day to get news, eMarketer shows that 38% are sticking solely with print newspapers and only __% are using solely online sources.A. 15%B. 21%C. 7%D. 2%

Question 10

• According to the Census Bureau __% of people in the United States consider themselves multiracial.A. 30%B. 45%C. 50%D. 55%

END OF CATEGORY 4

Turn in your answer sheets immediately.

Category 4 - Answers

Sponsored by:

Question 1

• Counties considered in Metropolitan proximity are classified as___. The combined counties contain 40% of the United States households. Example would be Los Angeles or New York City.A. A CountiesB. B CountiesC. C CountiesD. D Counties

Question 2

• A television rating point is equal to __ percent of a population or universe.A. 1%B. 5%C. ½%D. 10%

Question 3

• Average Quarter Hour (AQH) is the number of persons or households estimated to be tuned to a specific channel or program for at least ___minutes during an average 15 minute period.A. 3 minutesB. 5 minutesC. 7 minutesD. 10 minutes

Question 4

• What is the term used for the 7:30pm to 8:00 pm daypart?A. Early FringeB. Prime AccessC. Prime TimeD. Late Fringe

Question 5

• What acronym stands for the estimated number of viewers, usually classified by age and sex, comprising the audience within those households viewing a given station or using TV during a particular time period?A. VPVH (note – means viewers per viewing

household) B. VHF (Very High Frequency)C. VBI (Vertical Blanking Interval)D. ViP (Viewers in Profile)

Question 6

• This is a statistical quantity calculated by multiplying each value in a group by an assigned weight, summing these products and then dividing the total by the sum of the weights. This helps determine the relative importance of each quantity on the average.A. Average FrequencyB. Weighted ReachC. Average ReachD. Weighted Average

Question 7

• According to Nielsen’s latest Three Screen Report (TV, computer, mobile) , almost ___% of video content watched in the U.S. is on traditional television.A. 99% B. 75%C. 50% D. 15%

Question 8

• TV users are exposed to, on average, __ minutes per day of TV ads and promos according to the Council for Research Excellence (CRE).A. 35B. 15C. 72D. 95

Question 9

• With nearly 60% of adults using both online and offline sources every day to get news, eMarketer shows that 38% are sticking solely with print newspapers and only __% are using solely online sources.A. 15%B. 21%C. 7%D. 2%

Question 10

• According to the Census Bureau __% of people in the United States consider themselves multiracial.A. 30%B. 45%C. 50%D. 55%

Sponsored by:

Question 1

• What year did Planters Peanuts earn a spot on Madison Avenue's Advertising Walk of Fame?A. 2000B. 2004C. 2008D. 2010

Question 2

• What off the wall singing celebrity starred in Emerald Nuts’ 2007 Super Bowl commercial:A. Barry ManilowB. Barbara StreisandC. KC and the Sunshine BandD. Robert Goulet

Question 3

• What is the name of Cracker Jack's devoted doggy sidekick, who first appeared on packaging in 1918?A. Cracker MackB. CrumbsC. BingoD. Peanut

Question 4

• The Baby Ruth candy bar is rumored to be named after:A. The baseball player Babe RuthB. The glamourous 1930’s actress, Ruth ChattertonC. The second female, and first Jewish, Supreme

Court Justice Ruth Bader GinsburgD. The eldest daughter of President Grover

Cleveland

Question 5

• According to the Baseball Almanac, which announcer was first credited with singing "Take Me Out to the Ballgame", a song which has long associated peanuts and crackers jacks with America's favorite pass time?A. Harry CarayB. Bob UeckerC. Vin ScullyD. Ernie Harwell

Question 6

• Which peanut butter brand hosts the “Most Creative Peanut Butter Sandwich Contest”, in which the winning child receives a college scholarship?A. JifB. SkippyC. Peter PanD. Smucker’s Natural Peanut Butter

Question 6

• Which peanut butter brand hosts the “Most Creative Peanut Butter Sandwich Contest”, in which the winning child receives a college scholarship?A. ijfB. ipyskpC. rtepe npaD. srk’cmues

Question 7

• What is the state nut of Missouri?A. PecanB. Eastern Black WalnutC. Hickory NutD. Cashew

Question 8

• What was the original name of Charles Schultz’s famous Peanuts cartoon strip, changed after he sold it to United Feature Syndicate in 1950?A. Charlie BrownB. Snoopy TimeC. Li’l FolksD. Tiny Town

Question 9

• What Kansas college rejected peanut pioneer George Washington Carver after finding out he was African-American?A. University of KansasB. Kansas State Agricultural CollegeC. Baker UniversityD. Highland College

Question 10

• What country is most known for its beautiful, hand-crafted decorative nutcrackers?A. DenmarkB. GermanyC. AustriaD. Scotland

END OF CATEGORY 5

Turn in your answer sheets immediately.

Category 5: “Nuts”

Sponsored by:

Question 1

• What year did Planters Peanuts earn a spot on Madison Avenue's Advertising Walk of Fame?A. 2000B. 2004C. 2008D. 2010

Question 2

• What off the wall singing celebrity starred in Emerald Nuts’s 2007 Super Bowl commercial:A. Barry ManilowB. Barbara StreisandC. KC and the Sunshine BandD. Robert Goulet

Question 3

• What is the name of Cracker Jack's devoted doggy sidekick, who first appeared on packaging in 1918?A. Cracker MackB. CrumbsC. BingoD. Peanut

Question 4

• The Baby Ruth candy bar is rumored to be named after:A. The baseball player Babe RuthB. The glamourous 1930’s actress, Ruth ChattertonC. The second female, and first Jewish, Supreme

Court Justice Ruth Bader GinsburgD. The eldest daughter of President Grover

Cleveland

Question 5

• According to the Baseball Almanac, which announcer was first credited with singing "Take Me Out to the Ballgame", a song which has long associated peanuts and crackers jacks with America's favorite pass time?A. Harry CarayB. Bob UeckerC. Vin ScullyD. Ernie Harwell

Question 6

• Which peanut butter brand hosts the “Most Creative Peanut Butter Sandwich Contest”, in which the winning child receives a college scholarship?A. JifB. SkippyC. Peter PanD. Smucker’s

Question 7

• What is the state nut of Missouri?A. PecanB. Eastern Black WalnutC. Hickory NutD. Cashew

Question 8

• What was the original name of Charles Schultz’s famous Peanuts cartoon strip, changed after he sold it to United Feature Syndicate in 1950?A. Charlie BrownB. Snoopy TimeC. Li’l FolksD. Tiny Town

Question 9

• What Kansas college rejected peanut pioneer George Washington Carver after finding out he was African-American?A. University of KansasB. Kansas State Agricultural CollegeC. Baker UniversityD. Highland College

Question 10

• What country is most known for its beautiful, hand-crafted decorative nutcrackers?A. DenmarkB. GermanyC. AustriaD. Scotland

Sponsored by:

Question 1

• In one of his many rants in 2009, conservative TV shot Glenn Beck nominated what television advertising icon for a “Green Jobs Czar” position in the White House cabinet?A. Billy MaysB. Richard SimmonsC. Jake from “Body by Jake”D. Vince Shlomi (The Sham-Wow guy)

Question 2

• A prominent consumer brand posted a video online in October 2009, offering viewers instructions for what seemingly-obvious action?A. Using Toilet PaperB. Brushing Your TeethC. Sealing a Ziploc bagD. Buckling your seatbelt

Question 3

• What movie villain was featured in a McDonald’s UK ad created by BETC Euro RSCG?A. The JokerB. Ernest Blofeld (head of Spectre in the James

Bond movies)C. Freddy KruegerD. Darth Vader

Question 4

• In support of a client’s product launch, BBDO created an entire newspaper called The West Highland Herald targeted to what audience?A. BabiesB. TweensC. DiabeticsD. Dogs

Question 5

• American Apparel used what prominent person in an ad, without their permission, and settled for $5 million.A. Woody AllenB. Sasha GrayC. Justin BieberD. Sandra Bullock

Question 6

• Ski-equipment outlet Skiwear4Less.comused what person’s tragic death as a way to try and sell more ski helmets?A. Michael JacksonB. Farrah FawcettC. Natasha RichardsonD. Brittany Murphy

Question 6

• Ski-equipment outlet Skiwear4Less.comused what person’s tragic death as a way to try and sell more ski helmets?A. hlmicea nsjkacoB. frfaar tcwafetC. sntaaah nrchadosir D. ybtnatri ryuhpm

Question 7

• The One Show (one of the biggest ad industry award shows) accidentally released many details about the agencies that entered and how much they spent. About how much did BBDO Worldwide spend on entries?A. $100,000B. $250,000C. $400,000D. $650,000

Question 8

• One of Bud Light’s 2010 Super Bowl spots featured four guys talking to each other in an odd, highly-digitized voice – what rapper is known for using this voice?A. Tech N9neB. Lil’ WayneC. T-PainD. Jay-Z

Question 9

• “The Ultimate Driving Machine”, BMW’s 31-year old acclaimed tagline, was thought to be dead in early August and replaced with what slogan? BMW later clarified that they were simply broadening their strategy, not replacing. A. A Company of IdeasB. Moving ForwardC. Drive OneD. An American Revolution

Question 10

• What brand found out the hard way in February 2009 that its customers care deeply about product packaging? A. Oscar Mayer BolognaB. Honey Nut CheeriosC. TropicanaD. Doritos

END OF CATEGORY 6

Turn in your answer sheets immediately.

Category 6 - Answers

Sponsored by:

Question 1

• In one of his many rants in 2009, conservative TV shot Glenn Beck nominated what television advertising icon for a “Green Jobs Czar” position in the White House cabinet?A. Billy MaysB. Richard SimmonsC. Jake from “Body by Jake”D. Vince Shlomi (The Sham-Wow guy)

Question 2

• A prominent consumer brand posted a video online in October 2009, offering viewers instructions for what seemingly-obvious action?A. Using Toilet PaperB. Brushing Your TeethC. Sealing a Ziploc bagD. Buckling your seatbelt

Question 3

• What movie villain was featured in a McDonald’s UK ad created by BETC Euro RSCG?A. The JokerB. Ernest Blofeld (head of Spectre in the James

Bond movies)C. Freddy KruegerD. Darth Vader

Question 4

• In support of a client’s product launch, BBDO created an entire newspaper called The West Highland Herald targeted to what audience?A. BabiesB. TweensC. DiabeticsD. Dogs

Question 5

• American Apparel used what prominent person in an ad, without their permission, and settled for $5 million.A. Woody AllenB. Sasha GrayC. Justin BieberD. Sandra Bullock

Question 6

• Ski-equipment outlet Skiwear4Less.comused what person’s tragic death as a way to try and sell more ski helmets?A. Michael JacksonB. Farrah FawcettC. Natasha RichardsonD. Brittany Murphy

Question 7

• The One Show (one of the biggest ad industry award shows) accidentally released many details about the agencies that entered and how much they spent. About how much did BBDO Worldwide spend on entries?A. $100,000B. $250,000C. $400,000D. $650,000

Question 8

• One of Bud Light’s 2010 Super Bowl spots featured four guys talking to each other in an odd, highly-digitized voice – what rapper is known for using this voice?A. Tech N9neB. Lil’ WayneC. T-PainD. Jay-Z

Question 9

• “The Ultimate Driving Machine”, BMW’s 31-year old acclaimed tagline, was thought to be dead in early August and replaced with what slogan? BMW later clarified that they were simply broadening their strategy, not replacing. A. A Company of IdeasB. Moving ForwardC. Drive OneD. An American Revolution

Question 10

• What brand found out the hard way in February 2009 that its customers care deeply about product packaging? A. Oscar Mayer BolognaB. Honey Nut CheeriosC. TropicanaD. Doritos

Tiebreakers

Tiebreaker 1

• In data tracked by The Retail Email Blog, how many total emails did the top online retailers send in 2009, on average?A. 0-50B. 50-100C. 100-150D. 150+

Tiebreaker 2

• In Urban Cowboy, John Travolta is seen on the movie poster and in the movie drinking what beer:A. Miller Genuine DraftB. Rolling RockC. Lone StarD. Pabst Blue Ribbon

Tiebreaker 3

• What is a pylon? A. The direction of thickening in a curved stroke.B. The partially or fully enclosed space within a

character.C. A small projection off a main stroke found on

many capital Gs.D. A new typographic term introduced to define the

missing areas of a stencil typeface.

Tiebreaker 5

• What brand of nuts states that they are 100% natural, 100% grown in the United States and free from preservatives & artificial ingredients?A. PlantersB. EmeraldC. True NorthD. Frito-Lay

Tiebreaker 4

• According to Nielsen Facebook reaches __% of the active U.S. Internet universe. A. 31%B. 56%C. 73%D. 89%

Tiebreaker 6

• What retailer accidentally released a coupon nationwide that was meant for only select markets in March 2010, drawing the ire of thousands of customers?A. TargetB. WalmartC. KmartD. ShopKo

THANK YOU ONCE MORE!

Third Place: emfluence

Second Place: Callahan Creek

First Place: Sullivan Higdon & Sink