Why Websites Matter for Schools

WHY YOUR WEBSITE MATTERS

Erika Daggett, Chief Information Officer at Sycamore Community Schools

Shane Haggerty, Owner/Director of Strategy at Great Heights Marketing + Communications

Billy Fischer, Director of Business Development at Oxiem Interactive

WHY WEBSITES MATTER?

1. Decline in traditional media usage continues.

2. Fragmented audiences.

3. Increase in high speed internet availability.

4. Ability to “feed” everything into one place

“OLD” WEBSITES

1. Posted documents in PDF or Word.

2. Flash

3. Calendars

4. HTML Code

5. Static

“NEW” WEBSITES

1. Interactive & Dynamic

2. Social Media Integration

3. Content Management Systems

4. Social Sharing

5. Optimized For Search

6. Online Newsrooms

Why your website matters

1. Celebrations, promotions, publicity2. Information flow

3. Branding4. Content management

5. Measurement

Olathe Public Schools, 21st Century High School Programs site

Kansas

2011National School Public Relations

Association Award of Excellence

Olathe Public SchoolsKansas

Virginia Beach City Public SchoolsVirginia

http://www2.vbschools.com/gradwall/

2011National School Public

Relations Association Award of Merit

Cleveland Heights-University Heights City School District

Ohio

2011National School Public Relations Association

Award of Merit

Dayton Public SchoolsOhio

Ohio Hi-Point Career CenterOhio

2010Ohio School Public

Relations Association Award of Excellence

http://hipointjourneys.com/2010

Central Ohio PRSA Prism Award

What’s Next For Websites 3 Tips

3

1 Mobile Friendly Websites

Like it or not, you’re going to need a mobile friendly website.

Mobile Users > Desktop Internet Users Within 5 YearsGlobal Mobile vs. Desktop Internet User Projection, 2007-2015e

Source: Morgan Stanley Research

Inte

rnet

Use

rs (

MM

)

Today’s Trend: Mobile Websites

Future Trend: Make it responsive

2 Social Integration

Today’s Trend: Displaying Social Icons & Feeds

Future Trend: Deep Social Integration

Future Trend: Deep Social Integration

Institutional Integration3

Today’s Trend: Basic Integration

Future Trend: More than just a communications tool

Next Steps:1.Treat your website like a newsroom & keep content fresh.2.Integrate social, visual & live content into your website platform.3.Be proactive & prepare for the future of websites—mobile, responsive, interactive.

This presentation will be available at:

Facebook.com/ohspra

SAVE THE DATE!March 15-16, 2012

OHSPRA Spring Conference & Achievement Awards

ohspra.org