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Welcome
New Brunswick Moncton
tourism.moncton.ca
Why Social Media?
• What Works Today• Meet the Social Media Leaders• Build a Shareable Online Success Story • Live Site Review• Powerful (and Free!) Online Tools• Filling the Funnel• Closing the Sale• Provincial Opportunities
Today’s Menu
Why Social Media?Rob Swick
tourism.moncton.ca
New Brunswick Moncton
Why Social Media?
His Funny Song on YouTube cost United Airlines $180M Dollars
Why Social Media?
Why Social Media?
Why Social Media?
Rodd Vacations, in less than a year has 855 Twitter followers
Why Social Media?
Why Social Media?
St. Andrews by-the-Sea
✓Strong use of video✓Great audience feedback
Why Social Media?
The Inn at Bay Fortune
✓Good photography✓Clear messaging✓Social Media Sharing Tools
Why Social Media?
Tidal Bore RaftingPark & Cottages
Why Social Media?
Tidal Bore RaftingPark & Cottages
✓Clear Call-to-Actions✓Use of Social Media
Channels including Blog✓Good photography
“The most valuable is ‘probably Twitter’ where they have 1,400 followers. The #1 thing social media has done for us? ‘Brand awareness. Ignore at your peril.’ ”
“One year ago after I noticed the amount of time our young summer employees spend social networking. I was still focused on print and traditional media advertising when it was obvious the younger generation had switched mediums on me.”
Why Social Media?What Works Today
Why Social Media?What Works Today
Why Social Media?What Works Today
Next Up
Meet the Social Media Leaders
Why Social Media?
http://upload.wikim
edia.org
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