Why PR needs SEO

Why SEO is Your Edge in PR

Dominic Litten - Chief Nerd, Point to Point

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About Me

| Interactive Marketing Manager at Point to Point

| Public Relations and SEO background| I speak really, really fast (sorry)

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How does this affect me?

| I love me some me.

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We’re all clear right?

| What is SEO?

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SEO, kind of a big deal.

| The intersection of need and want.

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Why should I care?

| Newsflash: You’re not a snowflake.

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This is Snoresville, USA

| Fine. Marketing is changing hourly. Are you?

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Why SEO?

| High ranking = Automatic street cred.

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Why SEO?

| Journalists need to be hit over the head.

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Why SEO?

| Increases your content’s expiration date.

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QuickTime™ and a decompressorare needed to see this picture.QuickTime™ and a decompressorare needed to see this picture.

QuickTime™ and a decompressorare needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.QuickTime™ and a

decompressorare needed to see this picture.

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Why SEO?

| Online reputation management

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QuickTime™ and a decompressorare needed to see this picture.

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Why SEO?

| Do more for clients and yourself.

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QuickTime™ and a decompressorare needed to see this picture.

QuickTime™ and a decompressorare needed to see this picture.

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Where do I start?

| Control what you can control.

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QuickTime™ and a decompressorare needed to see this picture.

QuickTime™ and a decompressorare needed to see this picture.

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Where do I start?

| Set your goals.

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QuickTime™ and a decompressorare needed to see this picture.

QuickTime™ and a decompressorare needed to see this picture.

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Where do I start?

| Google’s algo has more than 200 variables.

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QuickTime™ and a decompressorare needed to see this picture.

QuickTime™ and a decompressorare needed to see this picture.

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Where do I start?

| Understand your keyword universe.

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QuickTime™ and a decompressorare needed to see this picture.

QuickTime™ and a decompressorare needed to see this picture.

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Where do I get keywords?

| Existing search traffic. Duh.

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QuickTime™ and a decompressorare needed to see this picture.

QuickTime™ and a decompressorare needed to see this picture.

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Where do I get keywords?

| Your competitors.

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QuickTime™ and a decompressorare needed to see this picture.

QuickTime™ and a decompressorare needed to see this picture.

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Where do I get keywords?

| Locality.

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Where do I get keywords?

| Keywords tools.

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Where do I start?

| Get client’s site in order. Yesterday.

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QuickTime™ and a decompressorare needed to see this picture.

QuickTime™ and a decompressorare needed to see this picture.

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Where do I start?

| Develop a content plan. We want updates.

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QuickTime™ and a decompressorare needed to see this picture.

QuickTime™ and a decompressorare needed to see this picture.

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Where do I start?

| Start going offsite.

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QuickTime™ and a decompressorare needed to see this picture.

QuickTime™ and a decompressorare needed to see this picture.

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Ethics: That’s not cool.

| Don’t lie about your capabilities.

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Ethics

| Don’t spam to move the needle.

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Ethics: That’s not SEO.

| Checking SEO box on PR Newswire

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Ethics: That’s not SEO.

| Slapping SEO “software” on client site.

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Quick tips.

| Onsite > Offsite. Everytime. Twice on Sundays.

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Quick tips.

| Test your theories. Always.

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Quick tips.

| Determine calls to action for all SEO-functions.

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What You Need To Do

| Get cracking.

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QuickTime™ and a decompressorare needed to see this picture.

QuickTime™ and a decompressorare needed to see this picture.

QuickTime™ and a decompressor

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What You Need To Do

| Get thirsty for learning.

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QuickTime™ and a decompressor

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Uh oh…

| Now what?

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Thank You

| Find me: @djlitten