What to Build it on? Intersections, People, Technology - Raffi Krikorian

What to build it on?Intersections, People, Technology

Raffi KrikorianLAMP Residential, Adelaide

11 October 2005

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we could start with thetechnology…

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…but that’s a bad idea

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don’t start with the tech

– technology can lock you in

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don’t start with the tech

– technology can lock you in– technology can date you

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don’t start with the tech

– technology can lock you in– technology can date you– technology, the band

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don’t start with the tech

– technology can lock you in– technology can date you– technology, the bandtechnology is usually irrelevant

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let’s take a differentapproach

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the approach

– create your stories and yourinteractions independently oftechnology

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the approach

– create your stories and yourinteractions independently oftechnology

– analyze and keep up to date withthe world

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tech analysis 101

what’s out there : mediums and technologies

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audio

– over the air radio– HD-radio– satellite radio– streaming internet radio– podcasting

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video

– over the air television– cable television– satellite television– google video, akimbo, etc.– bittorrent

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the web

– massive and global distribution– personalization– allows “broadcasting” from the

viewer

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mobile

– ubiquitous and “in pocket”– small and poor quality screens– currently very specific input

mechanisms– the poorer cousin to the computer

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convergence

– lots of computation in previouslyunusual places

– Xbox, Playstation, etc.– Home Media Centers– OCAP enabled televisions

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what was the point?

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framework

– figure out what a medium can orcannot do

– figure out what a mediumdiscourages or encourages

– figure out how people use amedium

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the internet has changedthe game

– an equalizing way for globalcommunication and distribution

– personalized delivery– personalized broadcasting– end-around the television

providers

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mixing and remixing

– rich interaction will make use ofmultiple media

– find the technologies that enablethe interactions you want

– tie things together in unexpectedways

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ownership

– people want stuff– people want something they can

protect, show off, display…– people want something they can

call their own

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opportunities

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taking PVRs and DVRsinto account

– time shifted video– management of information– pre-positioned content– targeted advertising

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media centers

– tying together internet, video,software all at the destination

– no longer controlled by the cableoperator

– freedom

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