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A lot of media are published nowadays. They provide news and articles for their own readers, on their own style. But what really makes them unique? Simply by having differentiator(s). Here are some of differentiator(s) that could make a media so unique, based on my own experience. Most of the examples are on online/digital media, since it's easier to make screenshot from them.
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What Makes a Media So Unique?
by Billy Koesoemadinata
Experienced Media Practice
A Media is Unique, if…
• It has differentiator(s).
• It has its own “tribe”.
• It has nationwide coverage.
• It’s owned by a millionaire/politician with
high influence.
• It’s sold for millions of copy per edition, or
being read by multi-millions of readers.
• It’s on top of mind of everyone.
by Billy Koesoemadinata | http://billykoesoemadinata.com
Which way is easier?
• Make a difference, by having
differentiator(s).
Photo by Sanja Gjenero at sxc.hu
by Billy Koesoemadinata | http://billykoesoemadinata.com
The differentiator(s)
• Columns
• Special reports
• Thematic Photo Galleries
• “Scheduled” Photo Galleries
• Serials
by Billy Koesoemadinata | http://billykoesoemadinata.com
Columns
by Billy Koesoemadinata | http://billykoesoemadinata.com
Special Reports
by Billy Koesoemadinata | http://billykoesoemadinata.com
Thematic Photo Galleries
by Billy Koesoemadinata | http://billykoesoemadinata.com
“Scheduled” Galleries
by Billy Koesoemadinata | http://billykoesoemadinata.com
Serials
by Billy Koesoemadinata | http://billykoesoemadinata.com
Comments?
• Let’s discuss by mentioning me on twitter:
@billykei, or mail me to
billy.koesoemadinata@outlook.com with
“Media Uniqueness” on subjects.
by Billy Koesoemadinata | http://billykoesoemadinata.com
Sources
• Columns:
http://inet.detik.com/read/2012/12/28/080346/2128461/398/meng
enal-latex-untuk-penulisan-artikel-ilmiah?id771108bcj
http://www.nytimes.com/pages/opinion/index.html
• Special reports:
http://hiburan.plasa.msn.com/k-pop/27th-golden-disk-awards/
• Thematic Photo Galleries:
http://id.she.yahoo.com/foto/8-perubahan-seleb-terbaik-di-2012-
slideshow/anne-hathaway-photo-2558636-222100653.html
• “Scheduled” Photo Galleries:
http://berita.plasa.msn.com/year-in-pictures/
http://lipsus.kompas.com/kaleidoskop2012
• Serials:
http://news.detik.com/read/2013/01/02/125857/2131144/10/joko
wi-beri-toleransi-pns-yang-belum-pakai-baju-betawi
by Billy Koesoemadinata | http://billykoesoemadinata.com
Thanks.
by Billy Koesoemadinata | http://billykoesoemadinata.com
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