Website Video SEO – Is it better than YouTube SEO?

By Grant Crowell, Videologistgrant@reelseo.com

Original presentation given October 20, 2010 at Search Engine Strategies, Chicago

WEBSITE Video SEO, Explained

Agenda•Introductions

•Why Website Video SEO?

•Tips

•Free Stuff!

ReelSEO – We’re not about fishing reels…

ReelSEO.com is The Online Video Marketer’s Guide – focused on internet video marketing, video advertising, SEO, video production, the online video industry, social media, YouTube, and anything else that can help marketers leverage the power of online video.

We are here to help evangelize for the industry, collect and disseminate best practices, and learn a little bit while doing it.

News, Commentary, Tips, How-To’s:

Site - http://www.reelseo.com/Feed - http://www.reelseo.com/feed/ Twitter - @reelseo

We’re not just about SEO… We believe that in order to optimize video, there is a lot more to learn.

Video Marketing Video Advertising Video TechnologyVideo SEO Viral Video YouTubeVideo Search Video Production Video PlatformsResearch & Trends Tools & Software Mobile Video

ReelSEO Videos indexed in Google

ReelSEO videos are indexed in just hours!

ReelSEO top search results for “video seo”

ReelSEO #1 for “video marketing”

ReelSEO’s Image thumbnails of videos in Google’s universal search

Video image thumbnails with play button feature

AUDIENCE POLL!

VIDEOLOGY 101WEBSITE VIDEO SEO, EXPLAINED

It’s an extension of Video SEO which is an extension of

SEO and website publishing best practices.

What is Website Video SEO?

What is Website Video SEO?

Here are 3 basics things to remember…

1. Website Video SEO is about driving more traffic directly through video in a search engines’ search listings directly to your website, which…

2. Gives you an additional opportunity to rank in that search engines’ search results, and…

3. Provides greater visibility in those search engines’ results pages with the use of a video thumbnail.

What is Website Video SEO?

Here are a few more things to keep in mind...

1. It can be “owned” or “shared” video content

2. It’s not all about YouTube and Google!

3. It can have traffic advantages over YouTube and other video destination sites.

• Better targeted traffic

• More control over the content

• More control over the display

• More control over the thumbnail image

• No competition from other videos

• No rev share required

• No takedowns!

Website SEO’s Advantages Over YouTube

Website Video SEO Chart

Website Video SEO Page Sample

TIPS!

Online Video Platforms (OVPs) & CDNS

• Manage all of your video assets• Custom video players• Better OVPs have their own

Video SEO support and tools. But… • Find out their Video SEO

capabilities, and…• Get a test demo, and….• Actual template and client

samples

Content Partnerships

• Video production professionals• Video talent• Interview guests• Vloggers• Consumers (your audience!)• User-generated “video studs”• Webcammers!

Transcription options for Website Video SEO

• YouTube route. (You need to have clear audio quality to work best.)

• Transcription software. (Should have a video player feature.)

• Transcriber (Human ear, but should have someone who understands your industry.)

• Speech-to-text technology. (RAMP, 3PlayMedia, and others do combination of technolgy + human ear, but charge a premium rate.)

Transcription tips for Website Video SEO

• Create your custom intro paragraph that’s keyword rich (also repeat for title tag and headers)

• Break up transcripts into easily digestible tracts (and keyword rich headers)

• Edit your transcript so it’s of a proper length and keyword-richness for where you want to show up in search results.

• Proof it for readability!

Free Goody!

FREE Google Video Sitemaps Webinar

Reelseo.com/video-xml-sitemaps-video/

Questions?

grant@reelseo.com twitter @grantcrowell

Comments?

Care for a mint?