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Media Mentors: Helping Children Build Literacy
Skills for the Digital Age
Sheetal Singh, Early Learning Lab
Chip Donohue, TEC Center at Erikson Institute
Lisa Guernsey, Education Policy Program at New America
Michael H. Levine, Joan Ganz Cooney Center at Sesame Workshop
June 16, 2016
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Presenters
Assisting with chat: Becky Wiegand, Webinar Program Manager, TechSoup
Sheetal Singh, Director, Design and
Innovation at the Early Learning Lab
Chip Donohue, Ph.DDirector of the TEC Center at Erikson Institute in Chicago
Michael H. Levine,Founding Executive
Director of the Joan GanzCooney Center at Sesame
Workshop
Host: Susan Hope Bard, Training and Education Manager, TechSoup
Lisa Guernsey,Director of the Early
Education Initiative and the Learning Technologies Project in the Education Policy Program at New
America
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Learning Objectives
1. Define the term media mentor
2. Explain the importance of media mentors
3. Identify and discuss skills that media mentors need
4. Answer your questions
6
About TechSoup
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The Need Is Global – And So Are We
TechSoup’s mission is to build a dynamic bridge that enables civil society
organizations and social change agents around the world to gain effective access to
the resources they need to design and implement solutions for a more equitable
planet.
Countries Served TechSoup Partner Location NetSquared Local Group
Where are you on the map?
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www.TechSoup.Global
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Our Impact
Together, we build a stronger, more resilient civil society.
$5.2Bin technology products
and grants employed
by NGOs for the
greater good
35languages used to
provide education
and support
100+corporate and
foundation partners
connected with the
causes and
communities they
care about
6.2M
annual visits to
our websites
600,000newsletter
subscribers
empowered with
actionable
knowledge
79%of NGOs have improved
organizational efficiency
with TechSoup Global's
resource offering*
*Source: survey conducted among TechSoup members in 2013
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Media Mentors: Helping Children
Build Literacy Skills for the Digital
AgeNumber 2 in a series of 4 webinars on technology
for the early learning field
June 16, 2016
. © TechSoup Global | All rights reserved11
All children deserve the chance to grow, learn, and fulfill
their potential to be creative thinkers and doers. Yet too
many young children aren’t exposed to the engaging and
enriching experiences they need from birth to age five
that help them thrive and learn. The only way to close
this opportunity gap is to invest in the adults that care for
them.
11
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What We Do
We create Aligned Learning and
Innovation Networks, both place-
based and topical, to accelerate
knowledge creation, innovation and
create the capacity for long term
sustainability and scale. Core features:
Diverse players and perspectives from
inside and outside the field
Co-design with intended beneficiaries
Rapid-cycle learning
Common success measures and rigorous
analysis
Systems approach for scale
12
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Supply: Work with technologists to ensure products are research-based
and meet the needs of the field; define and test high-value technology
design elements.
Demand: Help program implementers and families understand the
range of tools available and make smart decisions on what to use.
Research to Practice: Guide the field in understanding how to
meaningfully and effectively integrate technology into programs.
13
Accelerating the use of innovative
technologies requires operating at
three levels:
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Early Learning Technology Design Collaborative
Work with partners to identify, test,
and build an evidence-base for high-
impact design elements
Survey the field for current technology
needs and recommend strategies for
improvement
Webinar trainings to bring the latest
technology research to practitioners
and program implementers
Curated events with field leaders on
technology best practices
Incubation of new and improved
technology solutions
14
What This Means for
You
Join the Conversation
#MediaMentors#TapClickRead
On Twitter:• @ChipDono• @LisaGuernsey• @MLevine_JGCC
Poll
Which of these words describes you:
1. Teacher in the infant/toddler space2. Teacher in pre-K setting3. Teacher in kindergarten/ elementary
school4. Leader or director of a school or center5. Librarian6. Afterschool Educator7. Researcher 8. Advocate9. Policymaker10. Other
Poll
Have you ever heard of the concept of media mentors or media mentorship?
1. Yes, I am a media mentor2. I’ve heard the term but don’t really know
what it is 3. I’ve never heard this term before
The Problems
We Are Trying
to Solve
The Quiet Crisis
Learning to Read
Requires a
2-Pronged
Approach:
Knowledge and
Skills
An Explosion of
“Educational Apps”
More than 1 million apps on
iTunes and 80,000 of them are
marked as educational apps
Image © Shutterstock
The Field of Early Ed Has Been Responding
Sesame Street photo used with permission. Photo of Gov
Patrick used under Creative Commons license.
Poll
Given the guidance from experts in the fields of health and learning, how are you feeling about the capabilities of today’s professionals to assist families as they navigate the digital age?
1. Very Optimistic 2. Cautiously optimistic3. Neutral4. Relatively Pessimistic5. Very Pessimistic
We Have to
Take A
Modern Approach
Comienza en Casa
https://www.youtube.com/watch?v=3AlCSa88BBc
Bronfenbrenner (1979); Takeuchi (2011)
Government
Agencies
Digital
Media
Market
Local
School
System
Church, Library,
After-school
Spaces
School,
Teachers,
Peers
Digital
Media Spaces
The
Neighborhood
Dominant
BeliefsCultural
Values
Mass
Media
Parents’ Work
Home,
Parents,
Siblings
Attitudes & Ideologies
National & State
Policy
Ecological Perspectives on Development
Macrosystem
Exosystem
Mesosystem
Microsystem
The New Co-Viewing
Joint Media Engagement
The Tech
Marketplace
Alone Should
Not Drive this
Ecosystem
What’s In Store
Analyzing
descriptions of
popular and
award-winning
kids’ language
and literacy apps
Abundance of literacy apps for 3- to 5-year-olds
Target ages for languages/literacy apps
What apps aim to teach: basic skills
Of the top-50 most popular apps, very few
won awards
Vast majority are not designed
with “co-use” functionality
Qu’s Also Arise with E-Books
Nook children’s books by Barnes & Noble
How can we
ensure that the
device doesn’t get
in the way of
conversation?
Photo by JGCC Research
Team
Embedding
New Tools in
Relationship-Centered Programs
atlas.newamerica.orgatlas.newamerica.org
Poll
Are you part of a project or initiative that involves training parents or educators about the best use of media and technology with young children?
1. Yes, in a non-profit2. Yes, in a public school3. Yes, in a public library4. Yes, elsewhere5. No
Media Mentors
Family Engagement in the Digital Age: Early Childhood Educators as Media Mentors
Chip Donohue, PHDDirector, TEC CenterErikson Institute
Empower parents and engage families
Strengthen a parent...and you strengthen a child.
Fred Rogers
You already have what it takes. VROOM
Family engagement is about what we do with families, not to families.
Family engagement mattersIntentionally use technology to:• Improve communication
• Strengthen the home-school connection
• Build community and connect with communities
• Encourage parent-to-parent sharing
• Increase parent/caregiver involvement
• Enhance family engagement
• Empower parents and families
Family engagement mattersIn the digital age…
• Be aware of barriers to access
• Meet the parents where they are
• Provide multiple pathways
• Understand the power of “nudges”
• Welcome new allies
• Be media mentors to parents so they can be media mentors to their children
✓ Email campaigns and social media
✓ Text messages
✓ Video clips
✓ Just in time learning
✓ Customized tips (age, stage, culture, language…)
✓ Empowering messages
✓ “Nudges”
✓ Parenting tips and digital skills
✓ Access, equity and the digital use divide
What works? Can we push and pull?
Innovative tech tools for family engagement
• Comienza en Casa
• Ready Rosie
• Ready4K
• Text4Baby
• Tech Goes Home
• Too Small To Fail
• Vroom
• Early childhood educators and teacher educators
• Informal educators in third spaces
• Parents, caregivers and families
• Pediatricians and allied health professionals
• Child Life specialists
• Disability/Inclusion specialists
• Media developers
• Policy makers
Engagement opportunities – Media mentors
Thoughts about Media Mentors
Today’s young children who are using technology to learn and create while working with adults who can set good examples and guide them to new heights are receiving tremendous advantages. If only the privileged few have the opportunity for that kind of tech-assisted but human-powered learning, divides will only grow wider.
Lisa Guernsey, 2016
Thoughts about Media Mentors
Digital media can be used not only to provide families with information, but also, to increase their understanding to use that information effectively and creatively. By doing so, families take on the roles as lifelong educators and learners: they become powerful teachers for their own children who also gain new skills themselves.
Lopez, Caspe & Weiss, 2016
Thoughts about Media Mentors
Media mentors actively engage with children and families interacting with digital media provided within the library context, both guiding children through positive and efficient uses of the technology and modeling for caregivers how they can support their children’s digital literacy development outside of the library.
Media Mentorship in Libraries Serving Youth, 2015
Campbell and Koester, 2016
Thoughts about Media Mentors
Now it is time to both upgrade the skills of these professionals and envision new professional roles to help families understand and become savvy users of the digital media and interactive communication tools that are part of children’s nested environments.
Guernsey & Levine, 2016
TapClickRead.org
Tap, Click, Read
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