Web 2.0 presentation for itw 2010

Who Am I?

Outline Some examples/facts Web 2.0 -What is it?

it’s not the technology, it’s about people

Why is it relevant for you?BusinessEducationPoliticsGovernment

What are we talking about today?

Us Now: documentary about web collaboration with Shirky, Tapscott

Facts about the Reach and Scope of Social Media

Facts about us: Australians

So here comes 2.0!

Time magazine made “you” – the person of the year in 2006

Twitter and youTube became the source of information for Iran’s disputed election in 2009

Inspiring speech by a world leaderGordon Brown, UK PM on social media

http://www.ted.com/talks/gordon_brown.html#

A starting point?

Paul Baran’s Theory of Distributed Networks…the World of “Connectedness”

The Perfect STORM

Four forces are transforming government to reinvent service delivery, collaborate and consult with citizens using new venues:

A technology revolution–web 2.0: participatory web.

A demographic revolution–The netgen: their need for connectedness, immediacy and interactivity.

A social revolution–Social networking: The exploding reach and scope of social networking tools like Facebook, MySpace, YouTube, Flickr.

An organisational revolution–Wikinomics: the mechanics underpinning web 2.0 are now mainstream. Citizens preferred method of communication with government is the Internet in 2008.

http://www.youtube.com/watch?v=pT4EbM7dCMs&feature=related

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What is web 2.0 Web 1.0 was

Point to point – e-mail Broadcast – firm to customer (and back) -

websites

Web 2.0 is collaborative webGoogle 1998 – a collaborative siteWikipedia 2001 – the community writes an

encyclopaediaBlogs early 2000s – self-publishing and discussionFacebook 2004 – social networkingTwitter 2006 – new communications platform

•Machine is using us, Welsh http://www.youtube.com/watch?v=6gmP4nk0EOE

Web 1.0 Vs Web 2.0

Source: O'Reilly, T 2005

What characterises Web 2.0?Web 2.0 isn’t fancy technology

The technology is simple and ubiquitousWeb 2.0 is a culture change

Collaborate don’t control Improvise, share, playUsers build value, the technology can let them inBe modular: use others’ stuff, let them use yoursBuild for user value - monetise later

Definition of web 2.0Web 2.0 is operationally defined as a combination of technologies (e.g. Ajax), applications (e.g. wiki) and values (e.g. user as a producer). These applications rely on the concept of the user as a producer: of content (blog, wiki, Flickr), of taste/emotion (Last.fm, de.li.cious), of contacts (MySpace), and of reputation/feedback (eBay, TripAdvisor).

Web 2.0 framework

http://api.ning.com/files/Qp6jmiVq3mbDukQDT-k9Zk7FB1JvcIOJjopQbveEF-Tu36VUawGwtJOWhxBimKjRIoX37AETe1OW66EjjopHbJ6Ck2jsN2KJ/web2tree.jpg

http://ftp.jrc.es/EURdoc/JRC45269.pdf

What does it mean for you? Identity 2.0

The spectrum of use

http://www.spetrov.com/uploads/images/web20.jpg

What are these web 2.0 tools?http://www.commoncraft.com/videos#technology

Web 2.0 & Education ISO students in 2007 used wikis and blogs. See UcSpace site on IS

jobs Registry

2007

2010

Web 2.0 & Business

Web 2.0 & Society

http://www.mystreet.com/about/whatis.htm

http://www.mysociety.org/projects/

Library 2.0

•32 million historic newspaper articles are now available•On average 1.5–2 million lines are corrected by the community each month•22.6 million lines have been corrected•23% of correctors are overseas•Five top corrected each half a million lines

1. User spots machine-translation errorand clicks ‘Fix this text’.

“No stop-work,”

wharfies told

An application for a four hour stop work meet-

2. Users make text corrections as they read.3. Corrections are saved and instantly

shown to other users.

• Motives Motives

• Interest Interest

• GloryGlory

• AddictionAddiction

• Competitiveness Competitiveness

• Social utilitySocial utility

Source: Nicholas Gruen presentation

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Web 2.0 solves problems?

Are we all media professionals?

Media: Entertainment

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GOV 2.0: Web 2.0 use by Government

•Open-transparent-accountable government

•Government for the people, by the people.

•Innovation, change, citizen-centric, networked government

•Government as a platform

Gov 2.0: fad or reality?

Gov 2.o: Fad or reality?

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Ubiquitous, pervasive and augmented Computing: the connected society

Triangulation: Putting together 2+2 Location plus voice recognitionplus history plus contextSeniors green man time

References

Video clips: What is web 2.0, Machine is using us, Welsh http://www.youtube.com/watch?v=6gmP4nk0EOE Common craft videos in plain English – http://www.commoncraft.com/videos#technology Mathew Hodgson’s video on Gov 2.0 - http://magia3e.wordpress.com/2009/08/30/nsw-public-

sphere-4-sept-2009/#comment-20361 Gordon Brown’s historic speech on social media at MIT Tech Lab

http://www.ted.com/talks/gordon_brown.html# Us & now vedio: http://vimeo.com/4489849 Social media Stats revolution 2: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng Readings: O'Reilly, T 2005, September, What is Web 2.0? Design Patterns and Business Models for the

Next generation of software [Online] edn, O'Reilly 29/3/2010, <<http://www.oreillynet.com/lpt/a/6228>

Clarke, R 2008, 'Web 2.0 as Syndication', Journal of Theoretical and Applied electronic commerce research vol. 3, no. 2, pp. 30-43.

Osimo, David 2009, Web 2,0 in Government; Why & how? EUR – Scientific and Technical Research series – ISSN 1018-5593 http://ftp.jrc.es/EURdoc/JRC45269.pdf

Boyd, DM & Ellison, NB 2007, 'Social network sites: Definition, history, and scholarship.', Journal of Computer-Mediated Communication, vol. 13, no. 1, p. article 11.

Yourdon, E 2006, 'Creating business value with Web 2.0', Cutter IT Journal, vol. 19, 10, no. 10.