Wake Up PPC is more than Search - Sri Sharma

© 2010 Net Media Planet

PPC is more than Search

Sri Sharma, Managing DirectorOctober 2010

© 2010 Net Media Planet

Introducing Net Media Planet

Operate across 29 markets and 22 languagesOver £80 million in client revenue annuallyPassionate about PPC

We are an award winning paid search marketing agency operating on a performance basis

© 2010 Net Media Planet

Conversions from display: YouTube

Use existing features more effectively

Be creative in your use of Social Media

Create conversion opportunities from Mobile

Understand customer behaviour

1.2.

3.

Agenda

4.

5.

© 2010 Net Media Planet

Conversions from Display: YouTube1.

© 2010 Net Media Planet

Targeting: Sex and the City

© 2010 Net Media Planet

© 2010 Net Media Planet

An increase in awareness and conversions

Search Network clicks & impressions

You Tube clicks & impressions

© 2010 Net Media Planet

Placement targeted video searchTarget your products on a granular levelTake advantage of social media buzz

Consider ...

© 2010 Net Media Planet

Use existing features more effectively2.

© 2010 Net Media Planet

© 2010 Net Media Planet

© 2010 Net Media Planet

Brand Terms e.g. ‘acer’ -> SitelinksProduct terms e.g. ‘acer inspire’ -> Product extensionsGeneric terms e.g. ‘compare laptops’ -> Sitelinks

Consider ...

© 2010 Net Media Planet

Be creative in your use of Social Media3.

© 2010 Net Media Planet

Test targeted lead generationBe granular in your approachTarget demographic niches or markets where CPCs are still low

Consider ...

© 2010 Net Media Planet

4.Create conversion opportunities from Mobile

© 2010 Net Media Planet

Click to Call affiliate opportunities

© 2010 Net Media Planet

Click to call lead generation opportunitiesMore brands are mobile transacting, means more affiliate opportunities

Consider ...

© 2010 Net Media Planet

Daily Sales at Christmas 2009

November Payday (25th - 27th)

Cyber Monday(7th December)

Last delivery date (18th- 22nd December)

Christmas Day

Post Christmas Sales (Boxing Day)

Source: Net Media Planet (Retail Vertical)

Understand customer behaviour5.

© 2010 Net Media Planet

Analyse your trends for Christmas 2009Use your merchant research to understand what is hot for Christmas 2010 e.g. increase in product reviews, reviews read, social media buzzFocus your budget on peak times/geographic areas

Consider ...

© 2010 Net Media Planet

Make the most of existing search engine featuresUnderstand customer behaviourBe creative in the use of new channels

Top 3 Takeaways ...

© 2010 Net Media Planet

Thank youDo you have any questions?Sri SharmaManaging DirectorE. sri@netmediaplanet.comT. +44 (0) 203 008 8321@srisharmawww.netmediaplanet.com