Vwo engagement session

Fast Forward CommitteeSession with NTUHow can our project team approach VWOs for help/ partnership?

Enactus SingaporeYear 2015

2015 NTU Sharing Session

NTU Sharing Session- VWO Engagement

Objectives

123

APPLYthe principles into writing good emails

IDENTIFYthe alternatives to take while waiting for email replies

MAKE DECISIONSon the next course of actions when emails are rejected

RECOGNISEthe broader context which is engagement and selling4

NTU Sharing Session- VWO Engagement

First things first

NTU Sharing Session- VWO Engagement

What do you know about writing an

email? What elements should it

have?

What do you think are the reasons

emails get rejected? What are the

alternatives to emails?

What do you want to learn from today’s

session specifically? What are the

specific questions you would like to be

answered?

On your post it, write down the following points

Put all on the board, and we will track if we have addressed all objectives after 2 hours

NTU Sharing Session- VWO Engagement

Which stage?Depending on the stage your project is at, your “pitch” in the email can be adjusted accordingly. You often pitch about your performance in the previous stage

Initialising operationsDeveloping prototypes

Start commercial production & marketing

Market expansionProduct Development

? Rough ideaPrelim target market

But what to pitch when you only have rough idea of what to do? How to engage VWOs for help/ partnership when you have nothing to offer in returns?

NTU Sharing Session- VWO Engagement

Offer Anyway!You can still pitch by offering something in returns in your email even at the very early stage. Here are a few simple ways

Offer a service- help to organize

events etc

Offer some insights- in forms

of videos, infographics, PDFs

etc

Ask for a timeslot to present

NTU Sharing Session- VWO Engagement

Right MessageIs customised to your audience (i.e. VWOs). Visit their websites, track news on them, and try to understand/ guess….

VWO Org Structure

VWO Activities

VWO KPIs

Online Comments by public

VWO

NTU Sharing Session- VWO Engagement

Right MessageShows your Interest in the VWOs

NTU Sharing Session- VWO Engagement

Interview with VWOSpeaks of who you are

NTU Sharing Session- VWO Engagement

NTU Sharing Session- VWO Engagement

Accept RejectionsEven good guys get rejected…Oh wells…

Sucky emails

Word misintepre-tation

Wrong timing

Unnoticeable subject

line

Wrong assumption

s

Want Face-to-face

interactionDifferent

understanding of

“values”

NTU Sharing Session- VWO Engagement

Word Misinterpretation

NTU Sharing Session- VWO Engagement

Wrong TimingA day in Life..

NTU Sharing Session- VWO Engagement

Subject Line

NTU Sharing Session- VWO Engagement

Assumptions

NTU Sharing Session- VWO Engagement

Perhaps you made wrong assumptions…

NTU Sharing Session- VWO Engagement

Values

NTU Sharing Session- VWO Engagement

Different PreferencesWe are irrational creatures

NTU Sharing Session- VWO Engagement

Face-to-Face

NTU Sharing Session- VWO Engagement

NTU Sharing Session- VWO Engagement

Track to IdentifyTrack your own emails to identify the reasons for rejections

NTU Sharing Session- VWO Engagement

Move on!There are other ways for you to learn even when you get a rejection from the VWO you

approach.

NTU Sharing Session- VWO Engagement

Ask Anyone!

No man is an island unless…you

are Robinson Crusoe

Ask questions regarding society's perceptions of your target beneficiaries, ask them if they know anyone who belongs to the beneficiary group you’re looking for. In fact, it is the social pressure and the society that can bring "pains“/ “gain” to the beneficiaries

NTU Sharing Session- VWO Engagement

Do Something!Create quick and dirty prototype based on your secondary research, throw it online & test how people react to it

NTU Sharing Session- VWO Engagement

NTU Sharing Session- VWO Engagement

Online InvestigationCreate quick and dirty product based on your secondary research, throw it online & test how people react to it

NTU Sharing Session- VWO Engagement

There should be a few online community groups for your beneficiaries...Track the group activities, analyse the comments of the members etc. If there is none...then you probably have picked an issue (or opportunity) overlooked by the society.

NTU Sharing Session- VWO Engagement

Not The First Create quick and dirty product based on your secondary research, throw it online & test how people react to it

NTU Sharing Session- VWO Engagement

Someone else most likely would have done something similar to your project. Remember that you are not the first one to come up with the initiativeFind out who that is/ in what country and track their stories, learn from them

NTU Sharing Session- VWO Engagement

Nevermind…Create quick and dirty product based on your secondary research, throw it online & test how people react to it

NTU Sharing Session- VWO Engagement

Another VWO - have you exhausted all similar organisations?

NTU Sharing Session- VWO Engagement

Check

NTU Sharing Session- VWO Engagement

What do you know about writing an

email? What elements should it

have?

What do you want to learn from today’s

session specifically? What are the

specific questions you would like to be

answered?

What do you think are the reasons

emails get rejected? What are the

alternatives to emails?

Fast Forward CommitteeSession with NTUVWO Engagement

Enactus SingaporeYear 2015

2015 NTU Sharing Session