VSCPA Board Retreat: Social Media Presentation

The Power of Social MediaOctober 27, 2009

Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations

What the heck is Web 2.0 & social media?

BlackPlanet.com, Flickr.com, Reunion.com, aSmallWorld, Bebo, Blue Dot, Bolt, Broadcaster.com, Buzznet,

CarDomain, Consumating, Couchsurfing, Cyworld, Dandelife, DeadJournal, DontStayIn, Doostang,

Ecademy, eSPIN, Facebook, Faceparty, Flickr, Flirtomatic, Fotki, Friends Reunited, Gaia Online,

Geni.com, GoPets, Graduates.com, Grono.net, Hyves, imeem, Google, Infield Parking, IRC-Galleria, iWiW,

Joga, Bonito, Last.fm, LibraryThing, LinkedIn, LiveJournal, LunarStorm, MEETin, MiGente.com, Mixi, MOG, Multiply,

My Opera Community, myYearbook, Netlog, Nexopia, OUTeverywhere, Passado, Piczo, Playahead, ProfileHeaven,

Pownce, RateItAll, Reunion.com, Searchles, Sconex, Shelfari,Soundpedia, Sportsvite, Studivz, TagWorld,

TakingITGlobal, The Doll Palace, The Student Center, Threadless, TravBuddy.com, Travellerspoint, Tribe.net, Vampire Freaks,

Vox, WAYN, WebBiographies, Windows Live Spaces, Woophy, XING

The Social Media Landscape

SOCIAL MEDIAIS AN UMBRELLA TERM…

THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTIONAND THE CONSTRUCTION OF WORDS, PICTURES,

VIDEOS AND AUDIO.

http://www.wikipedia.org

It’s also a fancy way to describe PEOPLEhaving CONVERSATIONS online.

Photo by Kris Hoet

• Blogs

• Online Chat & Listservs

• RSS

• Widgets

• Wikis

• Social Networks

• Social Bookmarks

• Message Boards

• Podcasts & Videocasts

• Video Sharing Sites

• Photo Sharing Sites

• Virtual Worlds

The CONVERSATIONS are powered by…

Why should I care aboutWeb 2.0 & social media?

Is Social Media a Fad? Socialnomics.net

Reason #1SOCIAL NETWORKING SITES ARE MOST POPULAR SITESNEXT TO GOOGLE AND YAHOO – AHEAD OF PERSONAL E-MAIL.

Nielsen, Global Faces & Networked Places, 2009

Reason #2SOCIAL MEDIA HAS BECOME A FUNDAMENTAL PART OF GLOBAL BUSINESS AND WILL CONTINUE TO ALTER THE CONSUMER EXPERIENCE.

John Burbank, CEO of Nielson Online, 2009

Reason #3TIME SPENT ON SOCIAL NETWORKS IS GROWING AT 3X THE OVERALL INTERNET RATE.

Nielson, Global Faces & Network Places, 2009

IT’S NOT A FAD. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.

The old communication model was aMONOLOGUE.A >>> B

The new communication model is a DIALOGUE. A<<<>>>B

They already wield $350 BILLION/ YEAR in direct spending power.

By 2010, MILLENIALS/GEN Y-ERSwill outnumber BABY BOOMERS.

MEET YOUR FUTURE EMPLOYEES, PARTNERS, CFOs, CEOs.

What are some of the advantagesof Web 2.0 & social media?

• Transparent/open

• Inclusive

• Authentic

• Vibrant

• Consumer-driven

Old way… New way…

• Controlled

• Organized

• Exclusive

• One sided

• Product-driven

Only 14% of people trustADVERTISEMENTS.A >>> B

78% of people trust RECOMMENDATIONSof other consumers.A<<< >>> B

• Cheaper

• Stickier

• Viral

• Interactive

• Visible

• Global

• Quickly change

• Connection

Some more ADVANTAGES…

How do I get on theWeb 2.0 & social media train?

A. Listen

• Immerse yourself in conversations

• Visit social sites to observe

• Ask your coworkers, kids who…

• Remember it’s a dialogue not a monologue

• Set up a profile

• Friend 25 people you know

• Begin to converse

B. Participate

C. Getting Started

D. Traffic Signs

• Privacy: Customize what the public and your 'Friend' lists can see about you (professional v. personal)> Create ‘Friend’ groups

> Edit privacy settings

• Etiquette: Once you’re riding the social media highway, remember to obey common internet traffic rules of thumb

• Policy: Obey or set company guidelines for participation

E. Test Drive

• 7 million users > 1,382% increase in one year > largest age group is 35-49

• It’s simple> Communicate short (140-

character) bursts of information to the people that subscribe to your updates

> These updates are known as “tweets.”

Twitter 101: Commoncraft.com

How do I get started? 1. SET UP AN ACCOUNT

How do I get started? 2. ENTER PROFILE INFO

How do I get started? 3. FIND OR FOLLOW FRIENDS& GROUPS

Tweetdeck

• Runs on your desktop

• Multiple accounts

• Friend & search columns

• Facebook & Myspace

• iPhone app

How do I get started? 4. SELECT TOOL TO POST & READ TWEETS

How do I get started? 4. SELECT TOOL TO POST & READ TWEETS

FOLLOWING

@usernameDM (Direct Message)

RT (Retweet)

#HASHTAG

TweetUpShortened URL

How do I get started? 5. LEARN THE TWITTERVERSE

TWEET

How is the VSCPA involvedin Web 2.0 & social media?

> RSS

> Podcasts

> Blog (CPACafe.com)

> Microblog (Twitter.com/VSCPANews)

> Photo sharing (Flickr.com)

> Video, Videocasts (YouTube. Coming Soon!)

> Social networking (LinkedIn, Facebook groups)

> Online communities targeted to different practice areas, including e-mail listserves

> Visit “Social Media” section of www.vscpa.com

New MULTIMEDIA & ONLINE OFFERINGSto enhance membership

OTHER social media for CPAs

• Wiki: www.wikicpa.com

• Blogs: www.cpacafe.com > www.cpablogger.com > www.cpasuccess.com > http://bigfouralumni.blogspot.com/

• Videos & Media:www.financialfitness.com > www.aicpa.org/Media+Center/ >www.feedthepig.com

• Learning: www.cpalearning2.com

RESOURCES on social mediaBlogs•www.TypePad.com

•www.WordPress.com

•www.BlogLines.com

Microblogging/Tracking•Twitter: www.Twitter.com

•TweetDeck: www.TweetDeck.com

•TwitterBerry: www.orangatame.com/products/twitterberry/

•HootSuite: www.HootSuite.com

•Tweetie: www.atebits.com/tweetie-iphone/

•Hashtag: http://hashtag.org

•Google Alerts: www.google.com/alerts

RESOURCES on social media

Social networks•Facebook: www.Facebook.com

•LinkedIn: www.LinkedIn.com

•Plaxo: www.Plaxo.com

•HubStreet: www.HubStreet.com (a new one for CPAs and lawyers)

Multimedia sharing sites• YouTube: www.YouTube.com (videos)

• Flickr: www.Flickr.com (photos)

• Picasa: Picasa.Google.com (photos)

• SlideShare: www.Slideshare.com (slidedecks)

RESOURCES on social media

Podcasting• iTunes: www.apple.com/itunes(for finding and listening to podcasts)

• Audacity: audacity.sourceforge.net(for recording / editing podcasts)

Wikis• PB Wiki: www.PBWiki.com

• WikiSpaces: www.WikiSpaces.com

Virtual worlds• Second Life: www.SecondLife.com

CONNECT with me/us

Tina Lambert, CAE

VSCPA Vice President, Member & Public Relations

• Phone: (804) 612-9416

• E-mail: tlambert@vscpa.com

• Web: www.vscpa.com

• LinkedIn: www.linkedin.com/in/tinalambertwww.linkedin.com / search for “Virginia Society of CPAs”

• Facebook: www.facebook.com/TinaLambert1www.facebook.com / search for “Virginia Society of CPAs”

• Twitter: www.twitter.com/TinaLambertwww.twitter.com/VSCPANews

THANK YOUvery, very much!