visual merchandising

VISUAL MERCHANDISINGMID-TERM TERM

Sara Mahdi Karishma Manghnani Jezanie Wajri Raj Kumar Santhi Biju30 20 19 27 29

WHAT IS VISUAL MERCHANDISING

The artistic display of merchandise and theatrical props used as scene-setting

decoration in the store.

OBJECTIVES:• Get `em coming and going • Lead them to temptation • It's all in the display • Color is king • Suggestion positioning

BESTSELLER is a family-owned clothing and accessories company founded in Denmark in 1975 by Merete Bech Povlsen and Troels Holch Povlsen. They provide fast affordable fashion for women, men, teenagers and children. BESTSELLER products are available online, in branded chain stores, in multibrand and department stores.

Brands JACK & JONES, JUNAROSE, MAMALICIOUS, NAME IT, OBJECT COLLECTORS ITEM, ONLY, OUTFITTERS NATION, PIECES, SELECTED, VERO MODA and VILA CLOTHES

JACK & JONES begins with its foundation in 1989, but the new competitor in Scandinavian and European men’s fashion really makes an entrance in 1990 when BESTSELLER sends a young, fiery soul to the Oslo fashion fair with a modest, but carefully chosen collection aimed at young men.

ONLY was introduced to the Danish market in 1995. Today ONLY is an established and renowned retail chain with more than 300 stores in Europe and the Middle East, and we are still growing. The ONLY brand is sold in more than 6,500 wholesale stores and is present in 23 markets.

VERO MODA was one of the first brands to launch within the Bestseller family. Today VERO MODA is one of the largest brands in the company. The vision of the brand was to fulfil a need for good quality, on-trend clothing at affordable prices, always surprising our customers when they turn the hangtag.

ELEMENTS OF DESIGN• Line• Color• Hue • Shape• Texture• Space:• Form

Line & Color Elements as Seen on An Only Window

Form and Space as Seen at Only

Shape as seen in Jack & Jones & Only & Vero Moda

PRINCIPLES OF DESIGN• Unity/Harmony• Balance• Hierarchy• Scale/proportion• Dominance/emphasis• Similarity and contrast• Similar environment

Harmony

Balance

Multitude of elements and principals

STORE DESIGN

• Storefront Design • Interior Design • Lighting Design • Sounds and Smells: Total Sensory Marketing

PLANOGRAM

A planogram defines which product is placed in which area of a shelving unit

and with which quantity maximize the amount of merchandise on the shelf

and the amount of sales by arranging in such a way that makes it appealing to

the consumer while minimizing wasted space to make a section look more

aesthetically appealing.

PLANOGRAM – GROUND FLOOR

PLANOGRAM – FIRST FLOOR

WALL ELEVATIONSWall elevations are very important to the store. Wall elevations are usually

drawn for cabinets and special built-in fixtures. They normally show

everything that will be located on the finished wall. Items shown are electrical

outlets, wall finishes, camera position, light fixtures, shelves, etc.

CRITIQUE

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