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INTC 2610
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WHAT IS VISUAL LITERACY?
VISUAL LITERACY
The ability to interpret, use and create visual media in ways that advance thinking, decision making, communications, and learning.
Form of Communication
WHAT VISUAL LITERACY IS NOT
NOT inherent, but a learned skill You don’t learn to write by reading so you don’t
become visually literate by watching TV Technologically aware does NOT = visually
literate. Seeing is NOT believing anymore.
Depression 1936
1986Beginnings of Digital imaging
CONNECTIONS
Verbal Literacy: Visual Literacy:
READING EQUALS INTERPRETING VISUALS
WRITING EQUALS CREATING OR PRODUCING VISUALS
WHO IS DOING IT?
We are surrounded by visual information every day.
5,000 visual messages per day News media, blogs, youtube Education – video, powerpoints, streaming
video
HOW DOES IT WORK
Visuals have the power to capture and hold audience attention
Significantly increase the percent of recall particularly over audio
WHY IS IT SIGNIFICANT Vision is our dominant sense
SIGNIFICANCE
It is a powerful communication tool
SIGNIFICANCE
Humans are hard wired to respond to visual stimuli
DOWNSIDE
For instructors – time needed to incorporate visual information
Where to find relevant images Skills needed to create your images Is this helping to create short attention spans
of viewers.
THE FUTURE
Visual Will continue to grow. Digital natives will use it through elementary,
high school and college. Students will expect instructors to use visuals
in their teaching.
WHAT DOES IN MEAN FOR TEACHING
Increases absorption of visual images Remember 10% of auditory after 3 days. Add images and retention is 65%. Schools have equipped classrooms with basic
technology to support projection of visual and textual information.
Teachers are being trained to use technology.
RESOURCES
Ohio State Universityhttps://ocio.osu.edu/elearning/toolbox/brief/visual-
information/7-things-you-should-know-about-visual-information/
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