Visual Data Systems - Myrtle Beach & Wilmington HomeAway Presentation About Online Marketing for...

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The Goal of Online Marketing:Making $

HomeAway Software For ProfessionalsBreakfast Seminars – March 2013

Quality Custom Website

This….

NotThis…

Custom Website

• Integrated Booking Engine (GOOD FOR SEO TOO)

• Clean, Concise ‘Calls To Action’• What do you REALLY want them

to do?• Simplify The Booking Process• Sell The EXPERIENCE• Promote Your Expertise• Tools Your Clients and Homeowners

will use

Mobile Website

Website ‘Promotion’

• Keep a clean up to date list

• Don’t use 3rd party lists when you can avoid it

• Get as much information as possible

• SEGMENT, SEGMENT, SEGMENT

• Close to 5M Emails Sent

• Over $24M in Revenue

• Total AVG ROI > $165*

2012 Visual Data Systems Email Stats

http://www.google.com/insidesearch/howsearchworks/thestory/index.html

Measure Assisted Conversions

Google+• World’s Largest Audience – Google+

stretches across all the Google platforms and is being integrated aggressively into search results

• #2 Social Media Platform• 25% of Internet Users Use It At Least Once

a Month• The more interaction your page has – the

more you will see positive search results

Facebook Engagement• The # of fans you have is irrelevant to the

# of engaged fans you have• Less than 10% of fans will see your posts –

fans must engage to see future posts• Three BEST Options• Improve Your Edge Rank Score• Promote Your Post• Advertise on Facebook

Facebook Engagement• EdgeRank – Facebook news feed algorithm

– determines views of posts• Affinity x Weight x Time Decay• Affinity – how many actions• Weight – what actions? Shares and

comments better than likes• Time Decay – newer posts score

stronger than older ones

Facebook Promoted Posts• Appear in the

newsfeed• Can reach fans and

friends of fans• 2x the size of a

normal Facebook ad that is 300x250

• On a mobile device a sponsored story takes up the whole screen

• 10x higher ad recall for news feed vs. right-hand side ads

Robert Gray, Visual Data Systemsrobertg@vdsys.com

410-964-8665 ex 264www.VDSYS.com

Visual Data SystemsRobert Gray, Vice President

RobertG@vdsys.com410-964-8665 Ex 264

• Custom Web Design – Software Integration

• Mobile Marketing• Email Marketing• Website Promotion• Consulting