Video: Shooting and Editing

Video: Shooting & Editing

Jed Findlay

http://www.extension.iastate.ed

u/it/content

Outline• Learning How to tell a story visually

– Knowing the Audience and the Message of a story

– Understanding differences between Telling a Story and Documenting an event

Outline• Shooting Video

– Composition– Lighting– General advice

Outline• Editing Video using Windows Movie

Maker– Download and watch Tutorial– Import, Edit and Export

How to Tell a Story Visually

• Knowing your audience• Determining the message• Deciding on a tone• Choosing to tell story not show

Audience• WHO – Who are they? What do we

know about them? What do we want them to think and do?

Audience

• WHY DO I NEED TO KNOW THIS – This sets up the tone – tailors the message to them – connects message to your audience. Stay away from the kitchen sink – trying to reach everyone.

Audience

• HOW DO I APPLY THIS – Age appropriate language – pacing – style – delivery – music – form – colors

Determining the Message

• What is the purpose? • What are the outcomes / call to

action?• What will the audience think,

know, feel, and do as a result?

Determining the Message

• Why do I need to know the message?– Knowing the message, tells you what

details you need to capture– Knowing the message determines

how you capture those details (form)

Determining the Message

• How to take that and apply it– Looking for the moments that

illustrate that message. – Using appropriate techniques to

capture the subject / moment

You are telling a story – NOT documenting an event!

• A camera is a tool for selective vision – you decide what the viewer will see.

Wedding Analogy

• One shot of Ceremony• Video showing pieces of a story

How to Tell a Story Visually Summary

• Find out who the Audience is• Determine the Message• You are telling a Story, not

documenting an event

Example

http://www.facebook.com/home.php?#!/iowastateuniversityextension

Shooting Video

Don’t be afraid to “get the shot”

• Go outside of your comfort zone• Step into the story – don’t watch it

unfold

Shoot a variety of shots

• Wide– Establish the events

• Medium– More engaging

• Close up– Show the details

Wide Shot

• Establish the event

Medium Shot

• Engage the viewer in the event

Close-Up Shot

• Show the details

Camera Placement

• Medium shot

Camera Placement

• Medium shot

Camera Placement

• Close-Up shot

Camera Placement

• Close-Up shot

180 Degree Rule

• Also called Axis of Action• Helps the viewer stay oriented

180 Degree Rule

• Medium shot

180 Degree Rule

• Close-Up shot

Wide, Medium and Close-Up

• Example

Wide, Medium and Close-Up

• Used for montage of event• Using a variety of shots is a good

way to keep the viewer engaged

Get at the Eye level of subjects

• Viewer identifies with subject through eye level

• Often Youth are shot from Adult perspective

• Use angles appropriately

Get at the Eye level of subjects

Get at the Eye level of subjects

Youth Eye Level

Youth Eye Level

• Example:

Composition

• Compose each shot

vs

Composition

• Story within composition

Composition

• Story within composition

Composition

• Rule of thirds

Composition

• Rule of thirds

Composition

• Rule of thirds

Composition

• Rule of thirds

Composition

• Rule of thirds

Composition• Example:

Composition

• Leading looks

Composition

• Leading looks

Composition

• Leading looks

Composition

• Leading looks

Composition

• Leading looks

Composition

• Leading looks

Composition

• Leading looks

Composition

• Leading looks

Composition

• Leading looks

Composition

• Leading looks

Composition

• Leading looks

Shot composition

• Framing

Lead space- Add space to leading

look!

Shot composition

• Framing

Lead space - Don’t use too much!

Shot composition

• Framing

Lead space*Balanced

Composition

• Framing

Head room- Too Much!

Composition

• Framing

Head room- Too little

Composition

• Framing

Head room*Balanced

Be in front of the action

• Shoot faces, not the backs of heads

• Only use if you are emphasizing what is ahead of the subject

Lighting

• Make sure the lighting is balanced– Don’t shoot in low light areas– Favor a darker background

Lighting

vs

Too hot Balanced

Lighting

vs

Too hot Balanced

Background

• Background should not distract from the subject

• Too bright• Moving images• Distracting elements (people

walking, etc.)

Background

vs

Bad Bad

Background

vs

Bad Good

Shot as story

• Have a beginning, middle and an end in the shot

• Information – camera move - information

Shot as story• Example

Zoom

• Use the zoom appropriately – don’t over-use

• On Flip – do not use the zoom at all• A zoom is done for a shot – not

because of distance

Use a Tripod

• Purchase a tripod• It should be a

choice between hand held or tripod

Audio

• Be aware of background noise when recording audio

• On the Flip – mic is on the camera– Record as close to the person as you

can

Point of View

• Point of view of video -- first person/narrative- interview driven

• Your Role as a video recorder – are you in it?

Did I Tell a Story?

• Shots add up to story• Have you captured all of the

elements• Video - Interviews• Coverage• Complete story

Shoot Some Footage

Editing with Windows Movie

Maker

Windows Movie Maker

• Download newest edition• http://windowslive.com/desktop/

moviemaker• Watch Tutorial

Windows Movie Maker

• How to Import from the Flip• How to Edit the Footage

– Open WMM– Save the Project– Project Settings (16:9)– Import Clips– Import Intro and Outro

Windows Movie Maker

• How to Edit the Footage– Moving Clips Around– Trimming Clips– Adding Transitions– Adding Royalty Free Music– Export Your Video (1280x720)

DEMONSTRATION

Summary

• Find out who the Audience is• Who are they?

Summary

• Find out what the message is• What are you trying to tell your

audience?

Summary

• Ask yourself, did I tell a story?

Contact

• Jed Findlay : Video Producer• Phone : 515 294 7858• Email : jfindlay@iastate.edu