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Value proposition design
Frieda Brioschi / Emma Tracanella frieda.brioschi@gmail.com / emma.tracanella@gmail.com
IED, 31 Oct 2017Lesson 3/2017-18
3. Value proposition design
Course program
1. Start-ups
2. Business Model & Canvas
3. Value proposition design
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3. Value proposition design
Nine out of ten start-ups will fail
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https://www.forbes.com/sites/groupthink/2016/03/02/top-20-reasons-why-startups-fail-infographic/#4ccde2753911
3. Value proposition design12 http://technorian.com
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3. Value proposition design
Business Model Canvas
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3. Value proposition design
The Business Model CanvasDuring last lesson we discussed what is a business model and how fulfill a business model canvas, looking into each part:
• Value proposition
• Customer segments
• Channels
• Customer relationship
• Revenue streams
• Key resources
• Key partner
• Key activities
• Cost structure
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Value proposition design
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3. Value proposition design35 https://www.flickr.com/photos/osterwalder/7888051104/
3. Value proposition design36 http://liftinteractive.com/studio/strategy-consulting/value-proposition-design/
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https://www.flickr.com/photos/osterwalder/7917587562/
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https://www.flickr.com/photos/osterwalder/7887898256/
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3. Value proposition design39http://indruc.com/wp-content/uploads/2014/09/value-proposition-design_value-map_customer-profile.png
3. Value proposition design40http://indruc.com/wp-content/uploads/2014/09/value-proposition-design_value-map_customer-profile.png
3. Value proposition design41http://designstrategyzer.com/design-strategy/
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3. Value proposition design
Value proposition canvas examples
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3. Value proposition design44http://en.wikipedia.org/wiki/Business_Model_Canvas https://dpi662burns2016.wordpress.com/2016/02/24/reflections-on-my-customer-profile-template/
3. Value proposition design
airbnb
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http://www.slideshare.net/adrianholzer37/value-proposition-design
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https://issuu.com/strategyzer/docs/vpd_preview/68
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https://anaslearninglab.com/2015/10/25/playground-the-business-model-canvas-and-the-value-proposition-canvas/
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https://strategyzer.com/
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2003
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2003 - Consumer to Consumer
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2006
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2006 - Small Business to Consumer
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2008
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2008 - Big Business to Consumer
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2008 - Big Business to Consumer
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3. Value proposition design
Value proposition templates
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Messaging & Positioning
59 https://www.template.net/design-templates/psd/value-proposition-template/
3. Value proposition design
Essential levels
60 https://www.template.net/design-templates/psd/value-proposition-template/
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