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You have a Twitter account but now what do you do? What do you tweet about? How do you tweet and get your followers to visit your store?
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Using Twitter To Bring Traffic To Your Websites
Brought to you by:@ShawnaFennell
www.TwitterForBusinessBook.com
www.TwitterForBusinessBook.com
WHAT AM I DOING NOW?
• Help people create online stores using Yahoo• Yahoo! Small Business Partner• Speaker • Host of Ecom Experts• Author• Mommy
www.TwitterForBusinessBook.com
WHAT IS TWITTER?
www.TwitterForBusinessBook.com
#1 Word Used In 2009?
• Twitter• #2 – Obama• 2008 Winner - Change
www.TwitterForBusinessBook.com
Holidays With Social Media
• 60% Will use social media tofind coupons and sales
• 53% Research Gift Ideas
• 52% Check the gift wish lists of friends & families
Source: Emarketer http:// www.emarketer.com/Article.aspx?R=1007378
www.TwitterForBusinessBook.com
Checking Twitter Everywhere
Work Toilet/Washroom
Driving Class Theater Religious0%
10%
20%
30%
40%
50%
60% 56%
17%
11% 9% 8%3%
33%
12%
5%10%
4% 2%
Twitter Non-TwitterSource: Emarketer http://www.emarketer.com/Article.aspx?R=1007352
www.TwitterForBusinessBook.com
TWITTER FOR BUSINESS
• Connect with your customers• Build customer loyalty• Increase brand awareness• Increase sales• Drive HUGE Amounts of Traffic
www.TwitterForBusinessBook.com
There is a Catch
www.TwitterForBusinessBook.com
CONNECT WITH CUSTOMERS
www.TwitterForBusinessBook.com
BUILD LOYALTY
www.TwitterForBusinessBook.com
BUILD BRAND
www.TwitterForBusinessBook.com
BUILD TRAFFIC
www.TwitterForBusinessBook.com
INCREASE SALES
www.TwitterForBusinessBook.com
FOLLOW THE LEADER
www.TwitterForBusinessBook.com
INVITATION
www.TwitterForBusinessBook.com
TRANSPARENCY
www.TwitterForBusinessBook.com
FUNNY
www.TwitterForBusinessBook.com
OH MY!
www.TwitterForBusinessBook.com
Bring On The Twitter Traffic!
Set Up The Right Way
www.TwitterForBusinessBook.com
1 CHOICE BRAND
www.TwitterForBusinessBook.com
SHAWNA BRAND
www.TwitterForBusinessBook.com
BIO
• Give people a reason to follow you• Use keywords• Sell yourself – But not too hard• Be REAL
www.TwitterForBusinessBook.com
PICTURE
• We want to do business with real people• Images speak volumes• Do not leave the default image• Be REAL
www.TwitterForBusinessBook.com
DESIGN
• Change the default• Look for Free Twitter Backgrounds• Search “twitter background template”• Istock.com - Great Resource
www.TwitterForBusinessBook.com
MONITOR SIZE / RESOLUTION
• 800X600
www.TwitterForBusinessBook.com
MONITOR SIZE / RESOLUTION
• 1024x768
www.TwitterForBusinessBook.com
MONITOR SIZE / RESOLUTION
• 1280x1024
www.TwitterForBusinessBook.com
MONITOR SIZE / RESOLUTION
• 1600x1200
www.TwitterForBusinessBook.com
WHO IS YOUR CUSTOMER?
www.TwitterForBusinessBook.com
Bring On The Twitter Traffic!
Time For Tweeting
www.TwitterForBusinessBook.com
WHAT ARE YOU DOING?
• Link to blogs you read• Provide great quotes• Offer Coupons• Ask Questions• Hold contests
www.TwitterForBusinessBook.com
Twitter Is Like
Dating
www.TwitterForBusinessBook.com
BE ENGAGING• What one thing do you want to accomplish
today? This week? • If you could do anything, what would it be? • What's your best tip for (?your business?)?• What trick would you love to teach your pet? • What is your dog thinking?
www.TwitterForBusinessBook.com
RETWEET – OFTEN!!
• Gain new followers• Get some RT love• Pass on GREAT information
www.TwitterForBusinessBook.com
Bring On The Twitter Traffic!
GIMME TOOLS!!
www.TwitterForBusinessBook.com
TWITTER TOOLS
• Start using them right away• Automate, Automate, Automate• Work Smarter Not Harder
www.TwitterForBusinessBook.com
TWEET DECK
• My fave• Sort• Search• Track Keywords• Keep your sanity
www.TwitterForBusinessBook.com
www.TwitterForBusinessBook.com
www.TwitterForBusinessBook.com
SOCIAL TOO
• Great for automatically deleting spammy Direct Messages
• AutoFollow• Auto Unfollow
www.TwitterForBusinessBook.com
TWITTERFEED
• Blog Will Feed Directly Into Your Twitter• Every time you post blog – Tweet
Automatically
www.TwitterForBusinessBook.com
TWEETLATER
• Automatically Follow• Automatically UnFollow• Schedule Tweets
www.TwitterForBusinessBook.com
HootSuite
• RSS Feed• Brand Monitoring• Scheduled Tweets• Tracking• FREE
www.TwitterForBusinessBook.com
Twitter For Business Kit
• @ShawnaFennell
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