Using Event Tracking to Enhance Library Web Interfaces

Event Tracking in Library Web Interfaces

Scott HanrathUniversity of Kansas Libraries

shanrath@ku.edu | @rshanrath

Why?

Big Questionslittle questions

Turner, Steven. “Web Statistics 2.0: Using Google Analytics to Measure Library Website Effectiveness.” Technical Services Quarterly 27.3 (2010)

“Traditional” Analytics

Page!=

[Only|Best] User Action

Where does the “Library” end

online?

Usability

Google Analytics

<script type="text/javascript”> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-xxxxxxxx']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript’; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();</script>

_gaq.push( [ '_trackEvent', ‘Category’, ‘Action’, 'Label’ ]);

$("#homeHelp a”)

$("#homeHelp a").click(function(){

});

$("#homeHelp a").click(function(){ _gaq.push( [ "_trackEvent", "Home Block Link", "Help", $(this).text() ]);});

Lather, Rinse, Repeat

?Thanks!

Scott Hanrathshanrath@ku.edu | @rshanrath