Use of social media in the standardisation organisations in Norway

STANDARD ONLINELine Hansen Kamhaug

Marketing Consultant

Resident of the nation called “Social Media”

STANDARD ONLINE

• Marketing and sale of standards and related products in Norway

• 20 employees

• Owned by Standards Norway (80 %) and the Norwegian Electrotechnical Committee (20 %).

• Located together in offices and on the web

NEW IN SOCIAL MEDIA

OUR SOCIAL PRESENCE

• facebook.com/standard.no

• Only 3 weeks

• «Why should YOU care about standards?»

• Fun and engaging• 55 % of the Norwegian population on

Facebook Socialbakers.com (2012-02-10)

OUR SOCIAL PRESENCE

• Twitter.com/Standard_no

• 1 year

• News, information, discussion and customer service

• Seach keywords – engage in discussions

• More «professional» but still personal

• Not many Norwegians on Twitter, but growing

OUR SOCIAL PRESENCE

• YouTube.com/standardiseringen

• Videos from activities mostly

• Big potential

• Can be used more for products and service information

OUR SOCIAL PRESENSE

• flickr.com/standard_no

• Pictures from activities

• Can it be used for other purposes?

WHAT’S NEXT?

• LinkedIn?– Groups for standards users?– Groups for committees?– Must be managed

• Blogs?– Do we have the resources?– Is there a demand/market for it?

STATISTICS

• Google Analytics

• Google URL Builder

• Bit.ly

• Facebook Insights

MONITORING

• Meltwater Buzz

• Twitter Search

• Google Alerts

• Hyper Alerts

YOU CAN TOO!

• With few resources you can still be present in social media

• Find your best platforms

• Have an interest, a goal and a plan

• Have fun

• Follow up!