Usasbe V.1.13 the edupreneurial method

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presented at USASBE 2011 conference in Hilton Head Island (USA, South Carolina)

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Welcome

The edupreneurial pedagogic method:Providing risk and added value experience in a pull system for learning entrepreneurship

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Outline:New learning methods

needed?Edupreneurial methodBehaviourstylesLE GameLA Game

Edupreneurial !?

Mr. Wim Melenberg CPACFO OmaleEntrepreneur, co-owner of accounting firmsMember Advisory BoardMember of the monitoring board of MET

Drs. Henk RoelofsSenior lecturer at the Stenden university in Emmen, the NetherlandsLogistics, economics, etc.Project manager entrepreneurial projects: Action, ActionB, ActionC,Learningcompanies, SIFE, CBC, etcEntrepreneur

Mrs. Shilpa Samplonius Rautlecturer at the Stenden university in Emmen, the Netherlandeconomics, etc

Personal introduction4

Emmen, the Netherlands

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View from my studyroom

Welcome 20116

Old teaching New teachingConventional speed Twitch speed

Mono tasking Multi tasking

Linear approaches Non linear approaches

Stand allone Connected

Competitive Colaborative

Passive Active

Seperating learning and playing Learning by playing

Patience in payoff Instant payoff

Reality as context Fantasy

Technology as foe Technology as friend

Young people learn different

Answers to

So what?question

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“I hear and I forgetI see and I remember

I do and I understand”

(Confucius)

Learning by doing8

“Our definition of entrepreneurship is

the process whereby an individual or group of individuals use

organized efforts topursue opportunities

tocreate value

and grow by fulfilling wants and needs through innovation and uniqueness, no matter what resources the entrepreneur

currently has.”

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Mary Coulter9

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Mary Coulter

“The Entrepreneurial Process” characterized by:• A context to identify opportunities• Possible competitive advantage(s)

to start• Engage in activities that are

entrepreneurship in action

should be present in a learning environment for entrepreneurship

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Using positive emotions11

Edupreneurial

Providing risk and added value

Experience in a pull system

Learning entrepreneurshipM

Y SOLUTIO

N

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Push Pull13

Different media, different skills

Lecture 5%Reading 10%AV presentation 20%Demonstration 30%Discussion group 50%Practice by doing 75%Teaching others 90%

David Sousa, How the Brain Learns

Average retention rate (After 24 hours)

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Lecture 5%Reading 10%AV presentation 20%Demonstration 30%Discussion group 50%Practice by doing 75%Teaching others 90%

David Sousa, How the Brain Learns

Average retention rate (After 24 hours)

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Simulation and gaming17

Games Simulations LE GameObjective is to excel by

winningObjective is to execute serious responsibilities Both

Lineair Non lineair Both

Set of rulesNo set of rules.

Relationships that change over time

Both

LE Game impressions18

Providing risk and added value

Experience in a pull system

Learning entrepreneurship

`Nothing succeeds like success` Oscar Wilde

Our simulations19

Content game simulation20

• Start: every Entrepreneur starts with capital of€ 2.500 (cash & kind)

• Create added value: purchase, produce and sell to the market

• Experience risk• End: after ca. 2 hrs. the income statement /

balance sheet ….the winner is….

Outline LE Game21

Educating Entrepreneurship

Edupreneurial22

Roles overview in LE Game23

Trader 1

Production 4

Supplier raw materials

1 Production 2

Supplier raw materials

2Supplier rawmaterials

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Production 3

Suppler raw materials

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Trader 2 Trader 4Production

1

Trader 3Market finished

products

Market raw materials

Game overview24

Market orders Order

Product type 

Color

 

 

Dark grey

 Brown

 Green

 Black

 Yellow

Quantity Price/unit Total

1 1460 1460

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Hard and soft skills

More important?! Soft skills• Behaviour• Attitude

Hard skills• Knowledge• Skills

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How do people approach the world ?

INTROVERT

EXTRAVERT

Dr. Carl Jung

Behaviour

Dr. Carl Jung

BehaviourHow do people make a decision?

Thinking

Feeling

COOL/BLEUcarefulpreciselysteadystudiousformal

FIRE/RED demandingresolutestrong willgoal orientatedbusinesslike

SUNNY/YELLOWfriendlyenthusiasticopenconvincingtalks a lot

EARTH/GREEN loyalencouragementcompassionPatiencerelaxing

Behaviour29

Red

Yellow

Blue

Example30

Example31

Experience successes

Demand pull!

Changing behaviour?

Results LE Game32

Testing before and after

More extravert behaviour …though marginal changes

Results

LA Game

No ChineseNo money

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The market demands!36

Use your senses

Reference creation37

observation

smell

taste

touch

sight

sound

storage

brains

Thinking levels

instinctive

Intuitive

rational

subconscious

processing

experience

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Contact39

henk.roelofs@stenden.comorHenk Roelofs at

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Thank you!

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