Trade brookln presentation social media seminar

Bill Corbett LinkedIn for your brand & business

Craig YarisFacebook & timelines for business success

Jeff Ogden Attract, Engage and Build Trust

Pedram Tabibi Social Media - Legal & Privacy Issues

Basil C. Puglisi Search & Social Optimization of Content

WELCOME!

dbmei.com facebook.com/dbmei twitter.com/dbmei youtube.com/dbmei

Bill Corbett, Jr.516-775-0435 x1

wjcorbett@corbettpr.com @wjcorbett

corbettprblog.comcorbettpr.com

www.corbettpr.com

LinkedIn Strategies for Your Brand and

Business ImageProfile Optimization - 100%Your Connections (database)

Image Matters Credibility & trust 7 x more likely to be

read Real world recognition

Profile Optimization - 100%

Why? Its your brand page Competitive advantage vs. disadvantage Search relevance (internal and external) Geographic relevance Industry relevance More content = more ways to engage

Your LinkedIn Database“Bring the real world into the cyber world and visa

versa”

Download it and use it One of your most valuable assets Frequently updatedIn mail is effective /less spam

Craig Yaris

Twitter.com/CraigEYarisTwitter.com/EsquireTech

Linkedin.com/in/CraigEYarisFacebook.com/EsquireTechSolutionswww.EsqTechSolutions.comwww.gplus.to/craigyaris

Changes to Social Media that Impact Business Strategy

Social Marketing is all about… Engagement

Getting your audience to interact with your branding and marketing messages

Connecting Being the conduit between your

audience and valuable content and resources

Relevance Making sure your content adds value to

your audience Participation

Getting your hands dirty. The audience controls the message

Transparency Let your customers in to show your

humanity. Your only human!

Best Practices for Timeline Publish More Visual Content

Posts including a photo or video generates 2x more engagement than other types

Feature Custom Tabs in Views & Apps Toolbar Can use pictures to offer a call to

action Highlight specific posts

Will take up the entire width of the timeline

Pin New Featured Promotions Posts will be visible at the top of the

page

Make Them LIKE You!

Incorporate Social Plug-ins on your Blog and Website Code is provided by Facebook

Let e-mail subscribers know about your Page, and Ask for the Like!

Use Facebook Ads Publish “Remarkable” content!

Give them a reason to Like you Let people know they will get

something if they Like you! Ask friends to Like you

Jeff OgdenPresident of Find New Customers

www.findnewcustomers.comhttp://about.me/jeffogden

@fearlesscompjeff.ogden@findnewcustomers.com

516-495-9350

Set the Foundation – base questions

Who are we? What problems do we solve? Who needs solutions? What drives decisions? Where do they look? Whom do they trust? What are our goals?

Understanding Buyers Comes First

The Single Most Valuable Thing You Can Do

Job description Priority Initiatives Perceived Barriers Why We Win/Buyer Success Why We Lose Buying Triggers

Attract, Engage, Trust

Pedram Tabibi516-747-0300 x124

www.mlg.com

Pedram Tabibi is a “social media attorney” and associate in the Meltzer Lippe corporate department.  He writes a weekly column for the Long Island Business News “Young Island Blog,” where he address the legal implications of social media in the business environment.

Who owns a social media account and its content: employer or employee?

Consideration of privacy and intellectual property law in social media.

Legal implications of using social media in the hiring process.

Basil C. Puglisi, M.P.A. Digital Brand Marketing Education

& Interactives& Puglisi Consulting Group, Inc.

basilpuglisi.com facebook.com/basilpuglisi

twitter.com/basilpuglisi linkedin.com/in/basilpuglisipinterest.com/basilpuglisi

digg.com/basilpuglisi stumbleupon.com/stumbler/basilpuglisi

quora.com/Basil-C-Puglisi bebo.com/basilpuglisi

delicious.com/basilpuglisi google.com/profiles/basilpuglisi

reddit.com/user/BasilPuglisidigitalbrandmarketing/basilpuglisi

about.me/basilpuglisi basilpuglisi.tumblr.com/

northfork.patch.com/users/basil-c-puglisi

Search & Social Optimization of Content

Search Optimization for Content• Title of the Post• URL • First 50 Words keyword density• Alt Tags on Images• Featured Image• Video Content

Social Optimization for Content:• Share Buttons• RSS Feed(s)• Descriptions• Featured Image• Empire Avenue

Search & Social Optimization of Content

Shortcuts get you cut off, from traffic!Don’t get caught in Trends!

1980 – Telemarketing1990 – Direct Mailers2000-2005 Keywords for Search (Google, Yahoo)2005-2008 Email Marketing, PPC, Banner Ads2009 – Social Sharing (Facebook, Twitter)2010 – Social Bookmarking (Digg, Reddit, StumbleUpon)2011 – Video (YouTube, Vimeo, Conferencing)2012 – Pictures (Pinterest)

Search & Social Optimization of Content

Create Genuine Content that utilizes everything, 70% effective across 100% of sources is more effective

then 100% effective across 50% of the sources.It’s also safer!

dbmei.com facebook.com/dbmei twitter.com/dbmei youtube.com/dbmei

THANK YOU!

Craig Yaris - Jeff Ogden - Pedram Tabibi –

Basil C. Puglisi – Bill Corbett