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Things with Game Design
Citation preview
Things withGame
DesignBigShine
Sejong Univ
Game Mechanics
Points system Levels Leaderboards Badges
Onboarding
Challenges &
Quests
Social Engagement
Loops
Customization
Things People Like
PatternRecognition Collecting Surprise &
Unexpected DelightOrganizing &
Creating Order
Gifting Flirtation &
RomanceRecognition for
Achievement Leading Others
Fame,
Getting Attention Being the Hero Gaining Status Nurturing,
Growing
Products with Game Design
Toilet printed flySituation : a man peesQuest : Drop a fly in water→ Reduce spillage
Basketball Trash boxSituation : Trash something
Quest : Throw waste in box(Basketball)→ Do it with fun
Public Campaign with Game Design
The Fun Theory
• Bottle Bank Arcade Machine Purpose : get more people to
use the bottle bank
Game Design - Points system,
Leaderboardshttp://youtu.be/zSiHjMU-MUo
→ Over one evening, our bottle bank arcade was used by nearly one hundred people.→ During the same period, the nearby conventional bottle bank was used twice.
Public Campaign with Game Design
• The World’s Deepest Bin Purpose : get more people to
throw their rubbish in the bin
Things People Like – Surprise &
Unexpected Delighthttp://youtu.be/cbEKAwCoCKw
→ During one day 72kg of rubbish was collected in our bin.→ That's 41kg more than the normal bin just a small distance away.
Public Campaign with Game Design
http://youtu.be/6ae0bw58jJU
→ 70% REDUCTION in illnesses→ 75% REDUCTION in respiratory infections
Hope Soap Purpose : prevent disease(children)
Method : washing hands fre-quently
with soap
How? : make soap with a toy inside
Things People Like – collecting
Nudge Effect
• Doesn’t say “Do something”
• Make people Do something voluntarily
We call it Nudge Effect. <the theory by Richard Thaler>
• Nudge : inducing people to do something softly
My idea Situation : some people get on subway when the doors are closing.
Purpose : Make them don’t try to get on subway at this situation.
How? :
Visual effect – Let people think to be at Dangerous situation
Expected Problem : Someone who likes thrill do it more…
References
«Gamification by Design», O’RELLY
http://www.thefuntheory.com/
http://blog.naver.com/ehforever/130097976428
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