The Tyranny Of Atoms

The Tyranny of AtomsWhy tagging makes sense

chris betcher@betchaboy

Tags help you

find things

In physical space, some things are nearer than others

Physical objects can only be in one place at any one time

Physical space must be shared

Human physical abilities are limited by our ability to see

If physical objects are out of place, they cannot be found

From “Everything is Miscellaneous” by Dave Weinberger

Carl Linnaeus

Melvin Dewey

My Flickr Tags

Mission Statement

In the crowded marketplace of cookbooks, food and food-related products, it is crucial to have a savvy, well-seasoned team strategizing, coordinating, and implementing your public relations efforts. All of our nationally recognized promotions at Lisa Ekus Public Relations Company, LLC are built on the same foundation: innovative campaign strategies; meticulous attention to client needs; and creative networking across the food, media and publishing industries. Lisa Ekus Public Relations Company, LLC strives: *to create and implement innovative public relations campaigns for culinary professionals including >cookbook authors >chefs >restaurants >food products *to be a leading food media resource of culinary information for >print >radio >television >Internet *to be a leading food industry resource for partnering culinary professionals with opportunities ranging from spokesperson placements to publishing ventures.

a couple of examples

Put each leaf on as many branches as possible.

Everything is metadata, and everything can be a label.

Filter on the way out, not on the way in.

Information is messy.Give up control.

Image: 'Day 174' www.flickr.com/photos/58782227@N00/2607667209

'Dewey card file IMG_7482' www.flickr.com/photos/75905404@N00/2060181136

Image: 'Dewey Numbers' www.flickr.com/photos/45082883@N00/1226299788

Image: 'Twitter 365 Project - Day 12' www.flickr.com/photos/7706223@N02/3190584489

Chris Betcherwiki.betcher.orgblog.betcher.orgtwitter.com/betchaboybetchaboy@gmail.com