The Return of the Visual Suspects #PCB5

The future of video

@SteveGarfield @RobertCollins

The return of the visual suspects

@JoselinMane @SkipBensley

Sunday, September 26, 2010

The Future of Video

Steve Garfield@SteveGarfield

1. Lower Cost/Higher Quality2. Live3. Easy

4. User Lead Video in 10 Minutes5. Interacting in Real Time

Bonus: Camera in Your Head

1. Lower Cost/Higher Quality

2. LIVE

UstreamLivestream

3. Easy

FacebookYouTube

4. User Lead Video in 10 Minutes

http://my.visiblegains.com/

5. Interacting

Looxcie Wearable Bluetooth Camcorder System with White Camera Boom,

Power Supply, Micro USB Cable, Ear Buds (Black)

Continuous RecordingShare instantly via Facebook, YouTube, Email

Stores 5 Hours of footageCapture, Edit, Share with Smartphone

Steve Garfield@SteveGarfield

The future of video

Video S.E.O.2009 vs 2010

www.JoselinMane.com l www.LITBel.com

Universal

Search 2009

Instant

Search 2010

Google Voice to Text (Jul 09)

Engine (Technology)

Closed Caption (08)

Transcribe Translate

Engine (Technology)

Optimization 2009 Length Guide (mins)*:◦ Offer video (advertisement): 0:30-0:60◦ Marketing video: 0:60-3:00◦ Sales video: 1:00-7:00◦ Education/edutainment: 7:00-45:00◦ Webinar/teleseminar/replay: 30:00-90:00

Description / Meta Data◦ Keyword-rich title, 64 char or less the nichier the better◦ web address / phone number◦ keyword rich description 200 char or less◦ tags list of keywords 6 or less 8 max

* Average Commute Time ~ 20 Mins

Optimization 2010 Length Guide (mins):◦ Offer video (advertisement): 0:30-0:60◦ Marketing video: 0:60-3:00◦ Sales video: 1:00-7:00◦ Education/edutainment: 7:00-45:00◦ Webinar/teleseminar/replay: 30:00-90:00

Description / Meta Data◦ Keyword-rich title, 64 char or less the nichier the better◦ web address / phone number◦ keyword rich description 200 char or less◦ tags list of keywords 6 or less 8 max

Optimization Math Content + Relationships > SEO

Subscribers* = Views Thumbnail > Title

*YouTube+Podcast+Blog+ Twitter +Facebook+ LinkedIn + Social Media = Views

The future of video

THE FUTURE OF HOME VIDEO(AKA TV WATCHING)IS IT FINALLY DEAD?

Just my observations of what is out there now and what I see possibly happening in home video viewing

twitter.com/@skipbensley

WATCH FOR CRASH PRICESCNN Money.com projects that a large over supply will create a price crash that may bottom out 12% below 2009 prices right

around the holidays

The Price for an LCD TV is about to crash

SO MANY CHOICES

There So Many Choices for Cable / dish but are anyof them good choices?

CABLE & SATELLITE

Both offer lots of HD Channels now. Both cost about the same and both offer the same channels, just in different packages.

You can never seem to get all the channels you want with a basic package.

DVD’S ARE GOING THE WAY OF THE CD

As MP3 downloads replaced CD’s, (Tapes, Records)

Video Downloads are replacing DVD’s

DECLARED BANKRUPTCY

Declared bankruptcy 9/23/2010 Could not keep up with Netflix and easy access..

Is the Web going to kill TV?

VIDEO PLAYERS

MOST VIDEO PLAYERS

Most offer HDMI, SVIDEO and Component out to your TV.Most come with a remote, all Stream HD Content,

most offer netflix.

How video watching (watching TV) is not dead.Its about to evolve and rebound.

Thank You

twitter.com/@skipbensley

The future of video

The Future of Video

THE VISUAL SUSPECTS SEPTEMBER 25, 2010

@ROBERTCOLLINS

Mobile Driving Video Consumption

@ROBERTCOLLINSSunday, September 26, 2010

Content Creation: Mobile & Live

Video Engagement

Video Moves Back Into The Home

Temporal Video

The Future of VideoThank You

@ROBERTCOLLINS@ROBERTCOLLINSSunday, September 26, 2010

The future of video

Thank You

The Return of the Visual Suspects #PCB5

Education

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