The platforms

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THE PLATFORMS: FACEBOOK

FACEBOOK

400 million active users Each with about 130 friends 50% login every day

Used by 56% of Internet users

Is the No. 3 site for Web users 65+

Growing fastest among 35+

Very personal, lots of infoSource: Facebook, Nielsen, Inside Facebook

11%

29%

23%

18%

12%

7%

13-17 18-25 26-34

35-44 45-54 55-65

ADVANTAGES OF A PAGE

Updates show in news

feed

Shows up in

search engines

Available only to

registered users

Type of relations

hip

Page analytic

s

Integrates with website

Page One-way

Profile

Two-way

Group

One-way

Preserves user’s privacy Allows you to publish into their stream Gives you analytics data

ANATOMY OF FACEBOOK: THE POST

Can include: Text

(w/links) Photos Videos Posts from

games

ANATOMY OF FACEBOOK

Posts Individual feeds

Personalized,

aggregated feeds

ANATOMY OF FACEBOOK: FEEDS

ANATOMY OF FACEBOOK: FEEDS

THE PLATFORMS: TWITTER

TWITTER

15 million active users, 75 million total Average users has 27 followers Active users account for most of

Twitter’s activity

Growing among young people Growing among 24<

Short information bursts, very adaptable

Source: RJMetrics, Business Insider

ANATOMY OF TWITTER (JUST LIKE FACEBOOK)

Posts Individual feeds

Personalized,

aggregated feeds

ANATOMY OF TWITTER: POSTS

@mention

Short link

Hashtag

Geocode

ANATOMY OF TWITTER: FEEDS

ANATOMY OF TWITTER: FEEDS

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