The Future of Arts and Business Collaboration

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Tom Tresser presented on the future of arts and business collaboration at the TedxMich Avenue event on May 8, 2011. The entire event was devoted to investigating the future of the arts in America. http://www.tresser.com

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A Future forArts & Business

Collaboration

A Future forArts & Business

Collaboration

TEDxMichiganAve TEDxMichiganAve

“Our core values statement is now official.”

“By failing to teach the principles of corporate governance, our business schools have failed our students. And by not internalizing sound principles of governance and accounting, B-school graduates have matured into executives and investment bankers who have failed American workers and retirees who have witnessed their jobs and saving vanish…

American business schools need to rethink what we are teaching – and not teaching – the next generation of leaders.”

CreativityCreativity

• Create something from “nothing”

• Maker, Doer• Private vision to

public reality

• Create something from “nothing”

• Maker, Doer• Private vision to

public reality

EmpathyEmpathy

• Embrace difference

• Sees world through the eyes of the other

• Feels the hurt and happiness of others

Intrinsic ValueIntrinsic Value

• Recognize and respect non-financial measures of value

• Impractical• Appreciation of the

gift

• Recognize and respect non-financial measures of value

• Impractical• Appreciation of the

gift

Darrell Jones

Use your peripheral vision…

Eric and Jon of AKIRA

• First, loose everything

• Never eat alone – make everyone a friend, “love everybody

• Minimize risk but take risks and then go all out

• Hire for Energy, Intelligence and Integrity – with Integrity being MOST important

• Seek and revel in inspiration (travel, design, deviants)

• Create a creative environment for creative people and then trust them and support them

Liz & Ross from IDEO

• Empathy

• “Fresh eyes”

• Prototyping

• Storytelling

• Collaborative environment

• Hire for talent, ability to collaborate & ability to be open

Robert & Michele Root-Bernstein

TRY. PLUNGE.

PRACTICE. PLAY.

BE.

Final Class – Four Teams Perform Their Research

The challenge.

Seed capital.

20 students.

A funky space.

tom@tresser.com

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