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The Andrew Goodwin Music Video Theory
Theory!
Visuals can;
Illustrate
AmplifyOR
Contradict
The lyrics and music.
Genres tend to have their ownMusical Style
And
Iconography explicit in their music video
There must be
Close-upsIncluded in the video
Artists create their ownStar iconography
and develop an image that makes them
Identifiable
Voyeurism Is common in music videos
Intertextual references
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