Teens, Technology, and Teamwork

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Museums need to stay relevant to the next generation of taxpayers, potential donors, and possible volunteers. By addressing needs of the typically underserved teen population, museums can build relationships for the future. This presentation aims to give insights into involving a generation of digital natives. Attendees will share experiences with managing a teen project, learn strategies for communication with this age group using affordable technology, explore ways to stretch resources through collaboration, and delve into techniques for project evaluation. Presented at AMA 2011.

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TEENS,

TECHNOLOGY,

& TEAMWORK

Presenters

Pody GayEducation CoordinatorShiloh Museum of Ozark History

Heather Marie WellsEducation Technology CoordinatorCrystal Bridges Museum of American Art

We discovered questions…n Where are the teens and college-aged

visitors?n Are we outdated and boring???!!!!n What can we do to communicate to youth?n What else should we offer them?n How do we cultivate a relationship with this

age group?

Why is this so important?

n They are our future:¨ Volunteers¨ Donors (money and artifacts)¨ Audience¨ Promoters/Advocates

But Why Wait for the Future?!

The Future is NOW!

n New media forms have altered how youth socialize and learn

n New role for educational institutionsn To stay relevant in the 21st century,

educational institutions need to keep pace with the rapid changes introduced by digital media

We recruited some teens…

We wrote a grant…

We documented the progress…

We had a VERY long week….

nEAST video about the Shiloh Museum Project

Why a teen website?

n Low costn Relatively quick solutionn Didn’t have to physically change anythingn We didn’t have to supply their workspacen Gave them authentic work experiencen Filled requirements of grant

We brought in experts….

n Chamber of Commercen Marketing agencyn Copyright lawyern Technical support

Benefits of Collaboration

n Expertisen Involving others from communityn Division of labor/resourcesn Maximizing a small budget

Trying to communicate…

What do you need

to know about

teens to manage

them??!!

151413121110987654321

$1 Million$500,000$250,000$125,000$64,000$32,000$16,000$8,000$4,000$2,000$1,000$500$300$200$100

Welcome to

Who Wants to Work with Teens??

50:50

Poll Everywhere

n Use your cell phone to text answersn Use your browser at http://poll4.comn Play the game!

$100

A digital native

_________________.

n a) lives inside your computern b) is someone from the Matrixn c) has grown up using technologyn d) is from the planet digitalis

$200

Digital Natives concentrate

better when _________________.

n a) multi-taskingn b) wearing ear budsn c) using a computern d) they wear green

$300

Digital natives prefer _______

before text.

n a) numbersn b) animalsn c) pictures, sounds, colors, and videon d) money

$400

Digital natives prefer receiving

information _________________ .

n a) slowly and surelyn b) quickly from multiple multimedia sourcesn c) in small bitsn d) in the evening when they're awake

$500

Most educators teach linearly

and sequentially but digital

natives prefer _______________.

n a) a random approach where they can jump around

n b) the ABC'sn c) snow daysn d) lunch

$1,000

Digital natives would rather

_____________.

n a) read the encyclopedian b) work alonen c) network simultaneously with many othersn d) carry a backpack full of books

$2,000

Digital natives will __________

when they receive a new game

or digital device.

n a) read the instruction manual from cover to cover

n b) learn by pushing buttons and exploring the interface

n c) tell their friendsn d) have a tendency to hide

$4,000

Digital natives write

___________.

n a) only in texting abbreviationsn b) in sound bytesn c) only when spoken ton d) in complete, correct sentences (when they

want to)

$8,000

True or False: All digital natives

are early adapters of every new

online technology.

n A) Truen B) False

$16,000

Studies are showing that playing

video games can develop_______.

n a) complex social networks and skills for managing resources

n b) a generation of anti-social peoplen c) a bunch of unmotivated time wastersn d) hypothermia

$32,000

For most museums, ________ are

the most challenging grade level

to program for.

n a) elementary schoolsn b) intermediate schoolsn c) junior high schoolsn d) high schools

$64,000

When designing for teens,

museums should _____________.

n a) keep in mind they prefer to be alonen b) understand that group dynamics are most

importantn c) create static exhibitsn d) wait for them to grow up

$125,000

When hosting events for teen

agers it helps to have _________.

n A) Lots of foodn B) Cool carsn C) Cute animalsn D) Good weather

$250,000

To stay relevant in the future,

museums need to ____________.

n a) have lots of eventsn b) have a gift shopn c) keep pace with changes introduced by

digital median d) hire more people

$500,000

Successful museums will

____________________ .

n a) expandn b) have a yummy cafen c) raise lots of moneyn d) facilitate young people's engagement with

digital media

$1 Million

Is your museum preparing for the

future by involving teens today?

n a) Yes!! (or planning to)n b) No way!n c) I lock the doors when I see them

heading our wayn d) Our museum doesn't need future donors

Lessons learned….n Project management issues

¨ We taught linearly and should have taught spherically¨ Surprised by how much some of them struggled with

some of the software¨ Lost momentum once school started¨ How to establish a realistic schedule¨ We assumed they would meet deadlines and didn’t

pad the timeline¨ Not factoring in editing time (well-spoken, not well-

written)

Lessons learned….n Communication challenge

¨ Scheduling issues¨ Didn’t teach the teens to use the wiki¨ Didn’t talk to the teacher about her role¨ We didn’t tell them how we were going to

evaluate them

Now what?

n New students involved, developing contentn Communicate through texting, email –

forget the wikin Meet with students on individual projects

and set goals and deadlines

Thanks for Coming!

Pody GayEducation CoordinatorShiloh Museum of Ozark History

Heather Marie WellsEducation Technology CoordinatorCrystal Bridges Museum of American Art

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