Swot and organizational practice

OVERVIEW OFCONCORD ENTERTAINMENT CO. LTD.

Prepared By

Faria Mirza 111 121 349

Arefin rahman 111 121

323

ABOUT CONCORD GROUP

Sister concern of Concord Group.

Concord set up Fantasy Kingdom in 2002 in Ashulia,

Dhaka.

Fantasy kingdom is Bangladesh’s first and only theme

park.

Concord’s parks are visited by over 2 million guests

annually.

The main purpose is to provide entertainment to the

tourists and people of Bangladesh.

STRENGTH

Strong brand image and

goodwill

Strong human resources

Liquid money

Strong media backup

Strong marketing and sales

team

Strong cash flow

Lack of Electricity power

Lack of technology

Huge amount of loan

Lack of ride operators

Lack of mechanist

Rainy season

WEAKNESS

OPPORTUNITY

The only theme park in

Bangladesh

Adequate space and finance

to establish new rides and

infrastructures

Special selling opportunity –

different seasonal cultural

and religious festivals

Unstable political situation

Current threat – Nondon and

dream holiday park

Upcoming threat – Jamuna

Future park

Foreign Entertainment parks

THREAT

JOB DESIGN

Priorities and responsibilities according to

job

Skill level for well performance

the level of desired specialization

education background

JOB SPECIALIZATION

Over all jobs broken down to form specialized jobs

Specific tasks to accomplish

Advantage:

› Increases productivity

Disadvantege:

› Makes the job less interesting

ALTERNATIVES TO SPECIALIZATION

Job rotation

› Employees are switched between jobs

Job Enlargement

› More jobs are given to able employees

Job Enrichment

› More authority provided

FUNCTIONAL DEPARTMENTALIZATION

Marketing

Accounts and Admins

Food and beverage

Ride maintenance

Security

Creative department

MARKETING DEPARTMENT

No. of Employees: 50

Advertisements:

› TVC

› RDC

› Press Advertisement

New product creation

Arranging concerts and activations

Branding

MARKETING DEPARTMENT CONT..

Sales Department

› No of Employees: 33

› Direct door to door sell

› Call centre

Creative Department

› No of employees: 7

› Graphics and design

ACCOUNTS AND ADMIN DEPARTMENT

No of Employees: 12

Keepin accounts using software

Hard disk as storage

Keeping backups of information

Bill submission

Collection of tax and vat

INFORMATION TECHNOLOGY DEPARTMENT

No of employees: 25

Security management

› Monitoring video camera

› Monitoring access through punch card

Software production

Technical support

REPORTING RELATIONSHIP

Chain of Command› Clear and distinct lines of authority from

bottom level managers to top level

Scalar Principle› Clear and unbroken line of authority that

extends from lowest to highest position in the organization.

WIDESPAN OF MANAGEMENT

Less requirement of interaction

Tasks are always repeated

Challenging jobs are given seldom

More problems occur due to challenges

faced

Very less freedom of subordinates.

DISTRIBUTION OF AUTHORITY

Delegation

› Major parts of the job are done by subordinates

› Manager can be where he is needed the most

› Exercised during concerts held at Fantasy

Kingdom and Foy’s Lake Entertainment

Complex.

Problems in delegation from manager’s viewpoint

Less interested to delegate power but huge

amount of work forces them to delegation.

Can not always rely upon the subordinate’s

ability

Threat to the position of the manager.

Problems in delegation from subordinate’s viewpoint

Possibility of reward is far less than

expectation.

Possibility of failure during big events

Enough resource is not provided

CENTRALIZED AUTHORITY

Business environment is certain

Almost all the decisions are costly

concerning installment of very expensive

rides and machineries.

Very less authority is provided

COORDINATING ACTIVITIES

Pooled Interdependence

› Fantasy Kingdom and Foy’s Lake is not depended on each other

› but the over all performance of these two departments ultimately

affects the company.

Managerial Hierarchy

› The general manager alone maintains the link between Fantasy

Kingdom and Foy’s Lake.

ORGANIZATIONAL PERFORMANCE

External Environmental Issues Political issues

› Unstable politics

› Riots throughout the country

› Huge loss of the company

Cultural issues› Many cultural festivals

› Concerts during festivals

Demographic Issues› Maximum profit because of huge population

ORGANIZATIONAL PERFORMANCE CONT…

Organizational Motivation Issues

› Fair amount of compensation

› Many benefits

› Special rewards

› Encouragement from employeer

› A courier

Thank You