Summer internship program(sip) in mahindra and mahindra balaji agencies from vignan university

Summer internship program(sip)

Selling of worth Rs 14 lakh vehicles in Mahindra and Mahindra show room, Nellore in eight weeks.

ByPaluru munesh141FC01032

Objectives of sip

Enhance skills helpful for our future Apply the theoretical knowledge practically Get accustomed to work place environment Gathering the details from the customers and explaining them

which vehicle suits according to their needs. After the delivery of the ordered vehicle by the customer , I

need to inform to the customer about the status of the order. Expand my existing knowledge base contact with different customers through telephone for

increasing the customers to M&M.

Founded : 1945Headquarters : MumbaiProducts : Automobiles, Commercial vehicles and two-wheelersMajor competitors in the Indian market: Maruti Suzuki, Tata Motors, Toyota, Hyundai etc...

COMPANY PROFILE

Awards• Received the Pegasus Award for CSR in 2007.

• Bombay Chamber Good Corporate Citizen Award for 2006-07

• Business world FICCI-SEDF Corporate Social Responsibility Award – 2007

• Mahindra Lifespace Developers Ltd. was honoured for their commitment to incorporating

sustainability in their real estate and infrastructure projects.

• Deming Prize

• Japan Quality Medal

• Qimpro Platinum Standard (Business) 2008 award for excellence in business practices.

• CNBC AWAAZ Travel Award for its Lakeview Resort, Munnar.

• ICSI National Award for Excellence in Corporate Governance

• 'Brand Communicator of the Year' at the 9th Asia Pacific PR Award.

AWARDS

Customers to M&M

Transport services(autos)Farmers(tractors)Ladies(scooties)Common people who have interest in buying cars Commercial business users

Competitors to M&M

• MARUTI• SUZUKI• TOYOTO• HYUNDAI

Orientation Program

The activities taken place in the orientation program Briefing about the company They introduced me to employees of the various

departments and explained me the works of that departments.

After that they assigned me to work in sales department as a sales consultant

ACTIVITIES INVOLVED IN MY DAILY WORK

increase the sales of the Mahindra vehicles contact with different customers Customers enquiries

Walk-in enquiry Telephonic enquiry Field enquiry

explain about the different type of the products available in Mahindra customer details in CDIF(Customer Data Enquiry Form) ask about the needs of the customer best suits his needs the six step demo practice analyze the factors the customer is interested more importance to those factors offering the test drive

continued ask the customer about any queries make him feel satisfy booking open an order taking form place the order for the vehicle to the plant if the vehicle is not readily

available through the sales manager After the vehicle gets into the showroom then I need to inform

to the customer about the availability of the vehicle and make the process for the delivery of the vehicle

Upon the delivery of the vehicle the company need to make a relationship with the customer 

Strategy used by M&M

Mahindra follows a strategy called as the SANKALP • S-Smile and greet customers• A-Analyze customer needs• N-Need based demonstration• K-Key to test drive• A-Acknowledge and eliminate customer doubts• L-Lead to close• P-Promise a relationship

LEARNING EXPERIENCE

Exposure to corporate life

Consumer behavior: Personal v/s Commercial

THANK YOU