Student Assignment on International Marketing for Heritage Tourism

INTRODUCTION

• About Qutb Minar• Designated :- In 1993• It was built by Qutub-ul-din-Aibak• The Minar is made of red sandstone covered

with intricate carvings and verses from the Qur'an.

• At the foot of the tower is the Quwwat-ul-Islam Mosque, the first mosque to be built in India.

• This is the first Indian Monument to have an E-ticket facility.

• Located in Delhi –Qutub Minar is the second Tallest Minar in India. closest station Delhi Metro.

• It is a UNESCO world Heritage Site.

• Qutub Minar pole of justices. Because it is known as symbol of Islamic justice. It is finest monument in world.

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SWOT ANALYSIS

STRENGTHSCONNECTIVITYTOURISMHERITAGE

WEAKNESSINFRASTRUCTUREGOVERENCECLIMATIC CONDITIONSPOLITICAL ISSUE

OPPORTUNITYFOREIGN EXCHANGE

PROMOTE TOURISM

GOOD RELATIONSCONNECTING PEOPLE

THREATSTHEFTSRIOTSWars

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Selection of Target Country by: Opportunity –Risk Analysis Approach

By Carrying out a Cross Country analysis of opportunities and Risk We can select a Target Country for Promoting Qutub Minar.

Selective Most Prefered

Least Prefered Selective

Low

High

Low High

PakistanPakistan

The Following Countries can be the prospectsDubai- Low Opportunity High Risk(Beautiful Mosque already available)Qatar- Low Opportunity High Risk(Less Population)Bangladesh-High Opportunity less Risk(But low purchasing power)Singapore- Low Opportunity High Risk(less Islamic population)Pakistan- High Opportunity less Risk(97% Islamic country, Connecting with the roots in India, Connecting with Indians in True sense.)

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How To Enter Foreign Market

• Tie-up with Pakistan Consulate

• Requesting them to promote about Qutub Minar and show them short film about Qutub Minar in conferences and in events.

• Distributing pamphlets and mailers about Qutub Minar and tourism India.

• Keep a Statue of Qutub Minar in a lobby of Pakistan consulate.

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OFFERINGS

INDIA GATEINDIA GATE

· India Gate is a national monument of India. Situated in the heart of New Delhi. It was designed by Sir Edwin Lutyens.

·It was commemorates the 70,000 Indian soldiers who lost their lives fighting for the British army during the world war I

·The memorial bears the names of more than 13,516 British and India soldiers killed in the northwestern frontier in the afghan war of 1919.

· India Gate is a national monument of India. Situated in the heart of New Delhi. It was designed by Sir Edwin Lutyens.

·It was commemorates the 70,000 Indian soldiers who lost their lives fighting for the British army during the world war I

·The memorial bears the names of more than 13,516 British and India soldiers killed in the northwestern frontier in the afghan war of 1919.

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·The Red FORT was the residence of the Mughal emperors of india for nearly 200 years, until 1857.It is located in the centre of Delhi and houses a number of museums.

·The Red Fort was built as a fortified palace of Shahjahanabad, capital of the fifth Mughal Emperor Shah Jahan, in 1648. Named for its massive enclosing walls of red sandstone,it is adjacent to the older Salimgarh Fort ,build by islam Shah suri in 1546.

·The Red FORT was the residence of the Mughal emperors of india for nearly 200 years, until 1857.It is located in the centre of Delhi and houses a number of museums.

·The Red Fort was built as a fortified palace of Shahjahanabad, capital of the fifth Mughal Emperor Shah Jahan, in 1648. Named for its massive enclosing walls of red sandstone,it is adjacent to the older Salimgarh Fort ,build by islam Shah suri in 1546.

RED FORT

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Bahai TempleBahai Temple

·The structure is made up of pure white marble The architect Furiburz Sabha chose the lotus as the symbol common to Hinduism, Buddhism,

·Jainism and Islam. Adherents of any faith are free to visit the temple and pray or meditate. Around the blooming petals there are nine pools of water, which light up, in natural light. It looks spectacular at dusk when it is flood lit.

·The structure is made up of pure white marble The architect Furiburz Sabha chose the lotus as the symbol common to Hinduism, Buddhism,

·Jainism and Islam. Adherents of any faith are free to visit the temple and pray or meditate. Around the blooming petals there are nine pools of water, which light up, in natural light. It looks spectacular at dusk when it is flood lit.

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Purana QilaPurana Qila

•The massive gateway and walls of Purana Quila were built by Humayun and the foundation laid for the new capital, Dinpanah.

•Purana Quila is roughly rectangular in shape having a circuit of nearly two kilometers.

•The massive gateway and walls of Purana Quila were built by Humayun and the foundation laid for the new capital, Dinpanah.

•Purana Quila is roughly rectangular in shape having a circuit of nearly two kilometers.

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Sikandra (Akbar`s Tomb)- Taj Mahal- Agra FortSikandra (Akbar`s Tomb)- Taj Mahal- Agra Fort

•Sikandra (Akbar`s Tomb): Akbar`s mausoleum lies here. It is a combination of Hindu, Muslim, and Persian Architecture. 

•Taj Mahal: The most elaborate tomb ever erected , in memory of beloved wife Mumtaz Mahal in 1652, Emperor Shah Jahan. Taj Mahal is built of pure white Marble and is considered to be one of the seven wonders of the world. 

•Agra Fort: Built by three generations of Mughal Emperors, in around 100 years and is about 400 years old.

•Sikandra (Akbar`s Tomb): Akbar`s mausoleum lies here. It is a combination of Hindu, Muslim, and Persian Architecture. 

•Taj Mahal: The most elaborate tomb ever erected , in memory of beloved wife Mumtaz Mahal in 1652, Emperor Shah Jahan. Taj Mahal is built of pure white Marble and is considered to be one of the seven wonders of the world. 

•Agra Fort: Built by three generations of Mughal Emperors, in around 100 years and is about 400 years old.

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Indira Gandhi International AirportIndira Gandhi International Airport

•Indira Gandhi International Airport  is the primary international airport of the National Capital Region of Delhi, India,

•Indira Gandhi International Airport  is the primary international airport of the National Capital Region of Delhi, India,

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Kinari Bazar & Chor BazarKinari Bazar & Chor Bazar

•Chandni Chowk : It is the perfect place to shop in. This densely populated market has been around for more than three centuries and was once visited by merchants from Turkey, China and even Holland. You may buy curios and souvenirs from here. Dariba Kalan is known for its pearl, gold and silver jewellery and attar (natural perfumes).

•Chor Bazaar: Located near the Red Fort and Lajpat Rai Market, Chor Bazaar literally means "Thieves' Market".

•Chandni Chowk : It is the perfect place to shop in. This densely populated market has been around for more than three centuries and was once visited by merchants from Turkey, China and even Holland. You may buy curios and souvenirs from here. Dariba Kalan is known for its pearl, gold and silver jewellery and attar (natural perfumes).

•Chor Bazaar: Located near the Red Fort and Lajpat Rai Market, Chor Bazaar literally means "Thieves' Market".

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•The Taj Mahal Hotel is a 5-star luxury hotel in Delhi, India. Located in Luyten’s Delhi, towards the southwest of India Gate, the 11 storey hotel is a fine example ofMughal architecture in the city and is constructed out of pink Dholpur sandstone and is set amidst lush green gardens. The hotel has 300 luxury rooms, with 27 deluxe suites. The hotel has been awarded by the American Academy of Hospitality.•The Imperial, New Delhi, built in 1931, is a luxury hotel in India, located at Queensway, now called Janpath, close to Connaught Place in New Delhi. It was New Delhi’s first luxurious grand hotel.[1][2]

•Today it has the largest collection of colonial and post-colonial art and artifacts anywhere in Delhi, and has a museum and an art gallery.[3]

•The Taj Mahal Hotel is a 5-star luxury hotel in Delhi, India. Located in Luyten’s Delhi, towards the southwest of India Gate, the 11 storey hotel is a fine example ofMughal architecture in the city and is constructed out of pink Dholpur sandstone and is set amidst lush green gardens. The hotel has 300 luxury rooms, with 27 deluxe suites. The hotel has been awarded by the American Academy of Hospitality.•The Imperial, New Delhi, built in 1931, is a luxury hotel in India, located at Queensway, now called Janpath, close to Connaught Place in New Delhi. It was New Delhi’s first luxurious grand hotel.[1][2]

•Today it has the largest collection of colonial and post-colonial art and artifacts anywhere in Delhi, and has a museum and an art gallery.[3]

Five star hotelsFive star hotels

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Travel agencies in Pakistan

• Travel Agencies in Lahore• Sky Chain Travels• Travel Agencies in Islamabad• Tourist Services Center (Pvt) Ltd• Travel Agencies in Peshawar.• Abasin Travel

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Restaurants in Pakistan

Okra Restaurant

Hana Restaurant

Kolachi restaurant

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pamplet that we r goin 2 makepamplet that we r goin 2 makepamplet that we r goin 2 make

PAMPLET

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Promotion

Digital :-

• Create a Facebook page Wherein people can upload pictures of their visit to Qutub minar in Delhi. Even people from Pakistan can do the same and share their experiences on the page.

• Create a Viral video for facebook and youtube promoting Qutub Minar and India tourism.

• Create mailers to send bulk mails.(data from Pakistan consulate)

• Post pictures of foreigners and Famous personalities who have visited qutub minar on PINTEREST.

• Advertise on websites like Yahoo etc

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ATL(Above the line):-

• TVC on television promote Qutub Minar before cricket matches like India- Pak and No1 TV shows specially star plus no1 indian channel in Pakistan and reality shows

• Print Ads in no 1 selling DAWN newspaper in Pakistan every 3 months

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BTL(Below The line activity):-

• Promote Qutub Minar and India tourism through a 1 min video in various conferences and events like:  info@eventoxs.com , Bilal Mukhtar Events & PR, Pakistan Psychiatric Research Center (PPRC)

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http://www.sendspace.com/file/f1dmmf

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VIDEO

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