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Organising my thoughts about storytelling for the media and on the social web
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Finding your story Mar$n Hatchuel
www.barefootclients.co.za Jan 13
The shortest distance between two people is a story Terrence Gargiulo: Author, speaker. www.makingstories.net
Menu
Stories: why tell ‘em?
What makes ‘em work?
The birds and the bees
(Mom, where do stories come from?)
Tag and release (SeJng your baby free)
A good story Inspires Energises Galvanises
Start by listenin
g
A story about a moth Who’s here? Where are we? When’s it happening? What’s happening? How do the characters feel?
Now tell me one of your stories
So: what makes a story work? In the media, I mean?
1. Timing Is it current?
Is it newsworthy?
2. Significance Is it important to a large number of people?
Is it newsworthy?
3. Proximity • Happened nearby • Happened in my area of interest
Is it newsworthy?
4. Prominence Pff. Celebs get all the celebrity
Is it newsworthy?
5. Human Interest • Awwwww • LOL • YAY!
Is it newsworthy?
Human interest stories • The rebels in the list • They don’t date as quickly • They don’t have to affect large numbers
of people • Who cares where they happen?
Is it newsworthy?
So what’s a social webber to do?
1. Research
So – what’s to do?
2. Why tell it?
So – what’s to do?
3. It’s about people
So – what’s to do?
4. SeIng
So – what’s to do?
5. Hook ‘em
So – what’s to do?
6. Join the dots Who-‐what–why–when-‐where
So – what’s to do?
7. Close the loop
So – what’s to do?
8. Make nice
So – what’s to do?
GRAMMAR, n.: A system of pi[alls though[ully prepared for the feet for the self-‐made man, along the path by which he advances to dis$nc$on Ambrose Bierce (Editor, sa$rist, writer of short stories: 1832 – 1913)
The social web: tag & release Technology is the campfire around which we tell our stories. Laurie Anderson: experimental performance ar$st & musician: www.laurieanderson.com
One twig does not a bonfire make • Blog • Wiki • Twicer • Facebook
QuanUty beats quality The value of the social web becomes clear through repe$$on and redundancy Ron Mader. Founder and editor of www.planeta.com
1. Think globally: Act locally 2. Tiny cells make giant trees
Mar$n Hatchuel mar$n@barefootclients.co.za 0027(0)84 951 0574 www.barefootclients.co.za www.thistourismweek.co.za Advice and inspira$on: Ron Mader hcp://planeta.com/ hcp://planeta.wikispaces.com/storytelling
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