#startathon2.0 - Aging Fabulously

Theme Presentation:Ageing Fabulously

What Do You Mean By Ageing Fabulously?

What happens when we age?

What Do You Mean By Ageing Fabulously?

Thriving despite one’s old age

By 2030, 1 in 5 Singaporeans will be over the age of 65

The Future: Silver Wave

Challenge

• How can we use technology to enable individuals above the age of 50 to thrive?

• What are aspects of the “Golden Years” are being underserved?

Let’s create something for the young AND the young-at-heart.

Ageing Fabulously (Part 2)

Challenge

• How can we use technology to enable individuals above the age of 50 to thrive?

• What are aspects of the “Golden Years” are being underserved?

Assistive Technology

Possible product umbrellas

Mobility & dexterity

enhancement

Enhancing vision/speech impairment

Toileting and incontinence

products.

Medical/personal monitoring products.

Environmental controls and daily

living aids.Entertainment

Target customers

• Senior Citizens

• Caregivers / Family Members

• Eldercare services

• Government

How can we enhance the experience of a social network for silver citizens?

Case study: Tapestry

How can we balance the desire of silver citizens for independent living as well as

the concerns of their caregivers?

Case Study: Live!y

How can we make it easier for silver citizens to keep track of their health?

Case study: Pixie BriefsDisposable adult diapers to monitor hydration and infection

How can we enhance the social aspects of a silver citizen’s experience?

Case study: Liftware

How can we enable entrepreneurs to understand the challenges of silver citizens in their daily life?

Case study: AGNES

What can you do?

• Talk to silver citizens and their caregivers

• Observe them in action

• Test your ideas consistently

References

• BCC Research: http://www.bccresearch.com/market-research/healthcare/disabled-elderly-assist-technologies-hlc047d.html

• MIT Age Lab:http://agelab.mit.edu/

• Aging2.0: http://www.aging2.com

• Trawl Kickstarter!