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Here is a presentation that I made to the Magellen International Talent Management Association on May 18th, 2010.
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Copyright © 2010, Personnel Decisions International Corporation, d.b.a. PDI Ninth House. All Rights Reserved.
Spotlight on Innovation
Mr. Adam Walz, M.Ed., PDI Ninth House
Mrs. Véronique-Sophie Bounaud, Axa
May 18th, 2010
Copyright © 2010, Personnel Decisions International Corporation, d.b.a. PDI Ninth House. All Rights Reserved.
What is Innovation?
“Innovation is the specific instrument of entrepreneurship…the act that endows
resources with a new capacity to create wealth.”
— Peter F. Drucker
Copyright © 2010, Personnel Decisions International Corporation, d.b.a. PDI Ninth House. All Rights Reserved.
Climates for Generating Innovation Still Need Work
— Mary O’Hara Devereaux, Human Resource Planning Society, April 2006
Generating Radical Ideas
Getting Diverse
Input
Refining New Ideas
Funding Small
Experiments
Killing Losers Fast
Enough
My Organization Is Very Good At:(Percent Strongly Agree)
0%
10%
20%
30%
40%
Generating Radical Ideas
Getting Diverse
Input
Refining New Ideas
Funding Small
Experiments
Killing Losers Fast
Enough
My Organization Is Very Good At:(Percent Strongly Agree)
0%
10%
20%
30%
40%
My Organization Is Very Good At:(Percent Strongly Agree)
0%
10%
20%
30%
40%
* Percent Strongly Agree
Copyright © 2010, Personnel Decisions International Corporation, d.b.a. PDI Ninth House. All Rights Reserved.
The Need for Innovation
“What’s likely to kill you in the new economy is not somebody doing
something better, it’s somebody doing something different.”
─BusinessWeek, Michael Bloomberg
Copyright © 2010, Personnel Decisions International Corporation, d.b.a. PDI Ninth House. All Rights Reserved.
Innovation Prevention: Organizational Hazards
Culture/Mind-Set:
“Let me just play devil’s advocate for a minute…”
Initial negativity smothers ideas and opportunities before they can develop.
Structure/Hierarchy:
“We have to get buy-in from all levels before taking any action...”
Too many stakeholders can kill greatness.
Recognition/Rewards:
“This isn’t on your list of goals; we need you to focus.”
People learn very quickly which behaviors are rewarded in any system.
Copyright © 2010, Personnel Decisions International Corporation, d.b.a. PDI Ninth House. All Rights Reserved.
The Aztek Story
Copyright © 2010, Personnel Decisions International Corporation, d.b.a. PDI Ninth House. All Rights Reserved.
Barriers to Innovation
What are your organization’s biggest challenges to innovating?
Copyright © 2010, Personnel Decisions International Corporation, d.b.a. PDI Ninth House. All Rights Reserved.
Three Specific Questions
What makes innovators different from other employees?
How can we increase our workforce’s innovative capacity?
How can enterprise 2.0 tools support the people-side of innovation?
Copyright © 2010, Personnel Decisions International Corporation, d.b.a. PDI Ninth House. All Rights Reserved.
What makes innovators different from other employees?
Innovators have developed and honed a strong set of discovery skills.
Copyright © 2010, Personnel Decisions International Corporation, d.b.a. PDI Ninth House. All Rights Reserved.
Copyright © 2010, Personnel Decisions International Corporation, d.b.a. PDI Ninth House. All Rights Reserved.
The Innovator’s DNA
Source: Dyer, Gregerson, & Christensen, The Innovator’s DNA. HBR December, 2009
Copyright © 2010, Personnel Decisions International Corporation, d.b.a. PDI Ninth House. All Rights Reserved.
"Everyone who has ever taken a shower has had an idea. It's the person who gets out of the
shower, dries off, and does something about it that makes
a difference.“ —Nolan Bushnell
Copyright © 2010, Personnel Decisions International Corporation, d.b.a. PDI Ninth House. All Rights Reserved.
How can we increase our workforce’s innovative capacity?
1. Engage the masses 2. Adopt innovation-friendly practices2. Leverage individual differences3. Align talent to your innovation cycles
Copyright © 2010, Personnel Decisions International Corporation, d.b.a. PDI Ninth House. All Rights Reserved.
1. Engage the Masses
Source: McKinsey 2010 Global Survey. What successful transformations share
Copyright © 2010, Personnel Decisions International Corporation, d.b.a. PDI Ninth House. All Rights Reserved.
2. Adopt Innovation-Friendly Practices
Dress code: “You must wear clothes”.
An organization that is flat, transparent, and non-hierarchical.
A company-wide rule that allows developers to devote 20% of their time to any project they choose.
“Keep the bozos out” and reward people who make a difference.
Source: Gary Hamel, “Management à la Google,” WSJ, April 26, 2006.
Copyright © 2010, Personnel Decisions International Corporation, d.b.a. PDI Ninth House. All Rights Reserved.
ROWE – “Results-Only Work Environment”
Productivity is up an average 35% in departments that have switched
Factoid: It wasn't imposed from the top down.
Created CultureRx – subsidiary to help other companies go clockless.
Next Challenge: Implement ROWE in stores.
Source: Michelle Conlin, “Smashing the Clock,” BusinessWeek, December, 2006.
2. Adopt Innovation-Friendly Practices
Copyright © 2010, Personnel Decisions International Corporation, d.b.a. PDI Ninth House. All Rights Reserved.
Workers set own hours, pay, and hire boss
All jobs are 6-month temporary assignments.
Employees elect the corporate leadership and initiate moves into and out of new/existing businesses.
No org charts, no five-year plans, no dress code, no titles, no offices, no administrative assistants, no HR department.
Source: Ricardo Semler, “The Seven-Day Weekend,” Portfolio Hardcover Publishing, 2004.
2. Adopt Innovation-Friendly Practices
Copyright © 2010, Personnel Decisions International Corporation, d.b.a. PDI Ninth House. All Rights Reserved.
3. Leverage Individual Differences
High
Risk Taking
Low
HighLow Creativity
Challenger Innovator
Practicalizer
Sustainer
Modifier Synthesizer
Planner
Dreamer
The Creatrix® Model
— Creatrix®. A Richard Byrd Company, 2005.
Copyright © 2010, Personnel Decisions International Corporation, d.b.a. PDI Ninth House. All Rights Reserved.
Know what YOU are good at.
Copyright © 2010, Personnel Decisions International Corporation, d.b.a. PDI Ninth House. All Rights Reserved.
4. Align Talent to Your Innovation Cycles Source: Geoffrey Moore, Dealing with Darwin
Deploy
Invent Offload
Core Context
Mission Critical
Non-Mission-Critical
Manage
ManageMission-critical
ProcessesAt Scale
ExtractResources
To RepurposeFor Core
InventDifferentiated
Offering
DeployDifferentiation
At Scale
Fund next innovation
IV
IIIII
I
Copyright © 2010, Personnel Decisions International Corporation, d.b.a. PDI Ninth House. All Rights Reserved.
How can enterprise 2.0 tools support the people-side of innovation?
Enterprise 2.0 tools are capable of creating greater transparency, knowledge-sharing,
community, and accountability.
Copyright © 2010, Personnel Decisions International Corporation, d.b.a. PDI Ninth House. All Rights Reserved.
Case Study: Proctor & Gamble
Copyright © 2010, Personnel Decisions International Corporation, d.b.a. PDI Ninth House. All Rights Reserved. 23
Case Study: Qualcomm
Our goal was to deliver an innovative learning program that would instantly engage participants and develop strong leadership skills. One of our challenges was to create a program that participants would find immediately valuable and that would be highly relevant for their roles.
15,500 EMPLOYEES, WIRELESS COMMUNICATIONS
SCALABLE, ENGAGING, BLENDED LEARNING DEVELOPMENT PROGRAM FOR HIGH-POTENTIAL LEADERS RESPONSIBLE FOR MAJORITY OF REVENUE, AND CRITICAL TO BUSINESS SUCCESS
52% INCREASE IN SKILL LEVEL AND/OR KNOWLEDGE FOLLOWING COMPLETION OF PROGRAM; SCALED TO FIT GLOBAL DEVELOPMENT NEEDS; LEVERAGED TECHNOLOGY TO CONTROL COSTS
Copyright © 2010, Personnel Decisions International Corporation, d.b.a. PDI Ninth House. All Rights Reserved. 24
Emerging Leaders Program
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Yammer
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Community Site
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