Social media workshop

Khaled El Ahmad Social Media Consultant / Trainer

Twitter.com/Shusmo Facebook.com/Shusmo Facebook.com/SMTips Linkedin.com/in/Shusmo Blog: shusmo.me Email: me@shusmo.me

What is

Photo credit: http://bit.ly/w5PtXf

UGC refers to various kinds of media content, publicly available, that are produced by end-users.

Social Networking sites (Facebook, Twitter, Linkedin) Blogs (Wordpress, Blogger, Tumblr) Video sharing sites (YouTube) Photo sharing sites (Flickr) Crowdsourcing (Wikipedia) User reviews (Amazon, Yelp) Streaming sites (Ustream) Social bookmarking (Digg, del.icio.us)

Social Media Platforms

Google Search Shortcuts

Google Reader

Gmail Google Plus

Google Docs

Google Alerts

http://accounts.google.com/CreateAccount

What is RSS? Really Simple Syndication

Digital Media Plan

Platforms

Criteria for measurement

Monitor Plan Roles & Responsibilities

Use 80/20 rule, 20% would be brand indirect related content

Ask your community - take polls and share results

Conversational Calendar

Monitor

•Google Alerts •Row feeder •Twitter Advanced Search •Twazzup •Social Mention • Twialert •Trackur • TweetReports (Paid) • SproutSocial (Paid) •Scoutlabs ($249/mo) •Radian6 ($500/mo)

Reports

Gender Age

Location

Income

Education

Spending Habits

Sentiments

Twitter

Twitter has over 445M users

150M Tweets per day

Majority of Tweets are 40 characters long

The Average user has 115

652,333 Estimated Active Tweeps in Arab region as of November 2011

1. Denial

2. Presence

3. Copy Paste

5 Stages of Twitter Acceptance

4. Conversing

5. Addiction

Tweet A Message of 140 characters or less

@Username + Message This mention tweet will be visible for both followers

Mention (@)

RT @Username + Message Repeating someone else’s Tweet amplify it’s effect

Re-Tweet (RT)

Hashtag (#)

#Topic Helps you filter all discussion relevant to a specific event or topic

- Hashtag a City or a country #Amman #JO - Hashtag an Event or a conference #Ammantt #sobcon - Hashtag a Public Debate or relevant conversation #reformjo #mish3aib - Hashtag a Specific Topic to gain global exposure #Sales #hr

DM Send a Follower a private message

Direct message (DM)

Saving / Bookmarking Tweets

Favorite

Find Lists or create your own (Public or Private) Listorious.com

How to find New Followers

Follow Family & Friends

Invite Email Contacts

Find popular Tweep in your area and follow their followers

Search by Keywords (City, Sector, topic..)

Search specific list Search certain hashtags

Spread the word about your Twitter Handle

Follow Friday (#FF)

Twitter Content

Mind the 140-char limit

Add a personal touch

Retweet other rich tweets

Ask questions and seek people’s opinion

Provide answers and guidance Blog Posts

Inspiration Quotes

Informational Tweets

Photo or Video Tweets

Facebook

11% of World Population has a facebook Account

865Mil on facebook > 750Mil Motor vehicle

50% Log on to facebook everyday

Average user has 130 friends & spends 700 min per month

There are 36 Million Facebook users in MENA

Facebook

15 Tips on Engagement

Encourage Discussion

Keep it Engaging

Create Polls

Build Community

Post and tag users in photos and videos

Keep content fresh and relevant

Post at Peak hours

Be a resource for fans

Use Open end Questions

Be Creative

Be Sociable

Unified Message

Thank your fans

Facebook Timeline • Guidelines: - Cover Photo Copyright - Cover Photo size: 851 pixels wide by 315 pixels high - No Sale or Promotions - Don’t incentivize “Like” - No Contact information • Messaging : Now customers can inbox Brands. • No more Landing Page: No more Brand Abuse. • Pin Feature: brands can pin certain post to stay on top. • Brand Vanity URL: Now Brands can pick their Vanity URL without the need for 25 likes.

LinkedIn has 135M users New User registered every 2 seconds 18-24 21% 25-34 36% 35-54 36% Age 55+ 7%

How to Build a Professional LinkedIn Profile • Craft an informative profile headline • Display an appropriate photo • Show off your education • Develop a professional summary statement • Fill your “Specialties” section with keywords • Update your status weekly • Show your connectedness with LinkedIn Group badges • Collect diverse recommendations • Claim your unique LinkedIn URL • Share your work

How to Network Professionally Online • 100% complete = 100% more likely to get noticed • You’re more experienced than you think • Use your inbox • Get personal • Join the “in” crowd • Lend a (virtual) hand • Update your status #early and #often • Question (and answer) everything

Linkedin Tips

• Claim your vanity URL (http://www.linkedin.com/profile/public-profile-settings#)

• Make your blog/website links appealing. • Search engine optimize your profile.

Khaled El Ahmad Social Media Consultant / Trainer

Twitter.com/Shusmo Facebook.com/Shusmo Facebook.com/SMTips Linkedin.com/in/Shusmo Blog: shusmo.me Email: me@shusmo.me

Social media workshop

Education

Social Media Workshop : Social Media Platforms Insight

Workshop: Social Media

Social Media Workshop

Workshop Social media