Social Media Tools for Startups

Social MediaTools

@nickdenardis

Associate Director of Web CommunicationsWayne State Universityhttp://wayne.edu/

Host of EDU Checkuphttp://educheckup.com/

Writer for .eduGuruhttp://doteduguru.com/

Curator of EDU Snippitshttp://edusnippits.com/

Start by Listening

Pull all mentionsin to one place

Listen in real time

Nambu is no longer developed

But great to listen without clutter

Twitter Search

waynestate OR wayne.edu OR “Wayne State”

"WSU" OR "Old Main" OR "State Hall" OR "UGL" geocode:42.35623,-83.06634,15mi

Integrate social to extend your existing

content

“Like” the content to create ad-hoc FB pages

Track all linksin one place

Track how visitors are sharing your content

Publish content with existing tools

Add campaigns to all your URL’s

Determine which campaigns are driving

traffic

Associate all campaigns with goals and value

Publish content on a regular basis

Don’t be afraid to have a sense of humor

Questions?

Resources

• Pipes: Social Media Firehosehttp://j.mp/g9zZ8i

• http://google.com/reader• http://nambu.com/• http://tweetdeck.com/• http://facebook.com/• http://bit.ly/• http://addthis.com/• http://ping.fm/• Tool: URL Builder - Analytics Help

http://j.mp/hKZo62• http://google.com/analytics• http://tumblr.com/

Thank YouNick DeNardis

@nickdenardisnickdenardis.com