Social media proposal disneys epcot

Social Media Proposal:

Disney’s Epcot

New Media Drivers License

ADV 425

Jill Overacker

About/Goals

Technology: Past & Future2009: Ranks 60th largest American company.→ Profits down 5.5%

from 2008

6th most visited theme park in world

Straying from original intentions

Increase attendance & sales; return to educational standards

Proposal Twitter

TwitterChallengesMost “adult” park

Just a “world’s fair”

Missing the fast-paced rides of other parks“Epcot should be more educational”

Children: Excited about Epcot

Adults: Bring back learning, fun AND educational

Twitter

@DisneyParks covers all 4

Yet, Epcot has a very unique message:-Culture, Education-AND fast-paced rides

Tweets should be:-Fun-Interesting-Cultural-Educational-Relevant-Helpful

Connect to Facebook page

Social media blog and youtube channel

Blog► Disney Parks blog covers all 4► Doesn’t represent Epcot► Blog posts could cover:-Festivals-How Epcot celebrates history-Fun things for kids-Epcot in a day

YouTube Channel► One channel for all parks► Videos could depict:

-what to do in Epcot

-Disney Mom’s Panel, help stress fun AND educational

Google AdwordsGoogle AdwordsHelp people to think differently about Epcot

Keyword Possibilities:“Educational Vacations”

“Educational vacations for kids”

“Multicultural vacation”

Direct vacationers to Epcot who may never think about Disney otherwise

Measuring SuccessMeasuring Success

Increased attendance

Increased revenue

Increased time spent in park

Number of Twitter followers, blog & YouTube hits

TimelinePeak seasons are

summer and Christmas holidays.

Implemented immediately

BudgetFree in actuality but will cost in time

Adwords will cost per click

Social media will help Epcot to:

improve visibility

educate public

change thinking

increase attendance and duration of stay

Thank You!