Social Media Profiles Best Practices for Mastering Your Digital Footprint: Web Visibility Matters

Social Media Profiles:Best Practices for Mastering Your Digital Footprint

BCTLC’s Festival of Learning June 8, 2016 | Presented by Greg Chan, KPU

What is there to say?

Time consuming

Too personal– privacy issues

Adds to the workload

Not for luddites with its steep learning curve

Narcissistic self-promotion

Cautions around Social Media for Professionals

Why would I choose to make social media part of my professional practice?

Social media profilesplus a landing site allow you to coordinate and control your digital footprint

Google yourselfto understand your

web (in)visibility

Aggregatorscollect generic information

about you from around the web, but can be bumped out of a

search by active social media accounts

Incomplete profileslower your ranking in a search

One avatarfor all of your professional social media profiles increases your discoverability

Digital Footprints & SEO

Metricsindicate that there are over 2.3 million Google searches per second

Powering up your social media strategy

ShouldConsider the Lesser Three: Pinterest, Instagram,

YouTube

MustJoin the Big Four:

Twitter, Facebook, Linkedin, Google+

MightExperiment with a Niche Site:

Storify, Litsy, ORCiD

Joining the Twitterverse

Twitter Basics: Account Set-Up

1

2

3

Navigating to http://twitter.com, sign up for your free account by creating a unique username and password; upload a profile photo/avatar and header photo; write an ‘About Me’ statement. If you have a professional website, include the URL link in your profile.

Follow @colleagues, @departments, @faculties, @associations, @collaborators, @institutes, and @community groups related to your field. Their tweets will be displayed on your Home page’s newsfeed.

Tweet! You have 140 characters to say your piece. Remember to tag related users and include hashtags where appropriate. Having difficulty embedding URL links because of their length? Try a URL shortener like ow.ly or tinyurl.

The #Hashtag: a call to action that drives engagement

#FoL16 #BCTLC #GVCasino #socialmediaBCTLC

#OER #OpenAccess #ScholarSunday #WednesdayWisdom

#HigherEd #AcaDowntime #TweetTip

Event-specific

Hot Topics

For Fun

Collegiality & Reflection

How to Tweet Like a Pro

Essentials Driving Engagement Expanding your Reach

Photos

URL embeds

Tweet composition Live-tweet during an event

Use social media acronyms: ICYMI, RT, FTW, HT, TT, YOLO

Hashtagging Administer polls & embed animated GIFs

Use Tweetdeck to manage multiple accounts and hashtags

Follow to be followed

ORCiD.org: connecting research and researchers

2 .3 M users

Uniquely identifying all who participatein research, scholarship, and innovation

The “Open Researcher Contributor Identification” initiative is an independent, non-profit registry for research and academic publishing. Each profile is assigned a unique, 16-digit identifier with a persistent presence, similar to a DOI (Digital Object Identifier). Users can itemize their employment record; their professional works; their funding; and their awards. ORCiD features a QR code generator for an individual’s profile that can be added to a CV, a business card, a landing site or a conference presentation.

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