View
1.880
Download
2
Category
Tags:
Preview:
DESCRIPTION
Social Media and Your Circle of Influence, Past, Present, and Future. Presented at Trine University for the Ketner School of Business by Kevin Mullett. A look at how college business students can use social media and online reputation management to differentiate themselves and their businesses from others.
Citation preview
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
connections matter letrsquos connect
increased adoption or proliferation does not mean new the tools and nomenclature are new but social medialdquo websites and blogging is not
new as perception or reality
kmullett SMTrine
getting on the same page with ldquosocialrdquo
now fortified with google+
kmullett SMTrine
there is a lot of misinformation speculation opinion and hype being spread worse is the expectation that social media should be free effortless and easy yet produce greater ROI
verifying claims expecting too much
kmullett SMTrine
itrsquos visibility and all about the benjamins
photo by David Evers httpflickrp5XwMZC
bull you have to be where your ideal demographic can see you (do you know who that is)
bull in front of competition if necessary bull obey the rules or have your sign removed bull tell a better story
kmullett SMTrine
winning requires knowledge amp strategy
bull what are the rules
bull how can i optimize within the rules
bull which races can i win while staying within my budgetresources
bull am i dedicated to the winning strategy (no trying it out)
bull how much is winning worth
kmullett SMTrine
marketing resources are tight
where should businesses spend their marketing
resources (timebudget) A traditional advertising (off-line radio tv print listings)
B social media (advertising facebook sponsored tweets etc)
C social media (organic)
D paid search
E all of the above
kmullett SMTrine
what can you bring to the table
who wins the intent to action war
bull tv bull dm (direct mail)
bull radio bull newspaper bull print (brochuresads)
bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)
bull yellow pages (not shown)
kmullett SMTrine
does social media work
bull opportunity bull visibility bull traffic bull top of mind bull likeability bull expertise
kmullett SMTrine
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett SMTrine
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett SMTrine
connecting the dots with social media
do these printed pieces promote social channels what is the social strategy
kmullett SMTrine
social media works best whenhellip
bull are you willing
bull do you see value
bull add to your lifestyle
kmullett SMTrine
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett SMTrine
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett SMTrine
what sets you apart
bull same degree
bull similar gpa
bull an internship
bull your resumersquo
kmullett SMTrine
what sets you apart that you control
bull your visibility bull circle of influence bull knowledge outside of degree WIIFM
kmullett SMTrine
have you heard the Alec Brownstien story
whorsquos in control of your reputation
what will they find
100rsquos more
stoppingor disabling isnrsquot the same as removing
kmullett SMTrine
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SMTrine
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30 years ago
bull distribution does not equal visibility
kmullett SMTrine
be proactive and positive
treat online reputation management as a positive ongoing activity rather than a defensive situation
kmullett BIN2011 ORM
what is Google+ is it different
itrsquos about expanding your IRL contacts regardless of which tool googlecomplus
kmullett SMTrine
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett SMTrine
jobs will change your name wonrsquot
job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)
kmullett SMTrine
own your brand ampor identity
control bull clog the SERPs
bull push competition or bad info down
bull be proactive not reactive
4 on page 6
7 on page 4
kmullett BIN2011 ORM
easy social media brand check
grab your brand
bull mass id check with namechkcom
kmullett SMTrine
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
connections matter letrsquos connect
increased adoption or proliferation does not mean new the tools and nomenclature are new but social medialdquo websites and blogging is not
new as perception or reality
kmullett SMTrine
getting on the same page with ldquosocialrdquo
now fortified with google+
kmullett SMTrine
there is a lot of misinformation speculation opinion and hype being spread worse is the expectation that social media should be free effortless and easy yet produce greater ROI
verifying claims expecting too much
kmullett SMTrine
itrsquos visibility and all about the benjamins
photo by David Evers httpflickrp5XwMZC
bull you have to be where your ideal demographic can see you (do you know who that is)
bull in front of competition if necessary bull obey the rules or have your sign removed bull tell a better story
kmullett SMTrine
winning requires knowledge amp strategy
bull what are the rules
bull how can i optimize within the rules
bull which races can i win while staying within my budgetresources
bull am i dedicated to the winning strategy (no trying it out)
bull how much is winning worth
kmullett SMTrine
marketing resources are tight
where should businesses spend their marketing
resources (timebudget) A traditional advertising (off-line radio tv print listings)
B social media (advertising facebook sponsored tweets etc)
C social media (organic)
D paid search
E all of the above
kmullett SMTrine
what can you bring to the table
who wins the intent to action war
bull tv bull dm (direct mail)
bull radio bull newspaper bull print (brochuresads)
bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)
bull yellow pages (not shown)
kmullett SMTrine
does social media work
bull opportunity bull visibility bull traffic bull top of mind bull likeability bull expertise
kmullett SMTrine
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett SMTrine
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett SMTrine
connecting the dots with social media
do these printed pieces promote social channels what is the social strategy
kmullett SMTrine
social media works best whenhellip
bull are you willing
bull do you see value
bull add to your lifestyle
kmullett SMTrine
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett SMTrine
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett SMTrine
what sets you apart
bull same degree
bull similar gpa
bull an internship
bull your resumersquo
kmullett SMTrine
what sets you apart that you control
bull your visibility bull circle of influence bull knowledge outside of degree WIIFM
kmullett SMTrine
have you heard the Alec Brownstien story
whorsquos in control of your reputation
what will they find
100rsquos more
stoppingor disabling isnrsquot the same as removing
kmullett SMTrine
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SMTrine
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30 years ago
bull distribution does not equal visibility
kmullett SMTrine
be proactive and positive
treat online reputation management as a positive ongoing activity rather than a defensive situation
kmullett BIN2011 ORM
what is Google+ is it different
itrsquos about expanding your IRL contacts regardless of which tool googlecomplus
kmullett SMTrine
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett SMTrine
jobs will change your name wonrsquot
job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)
kmullett SMTrine
own your brand ampor identity
control bull clog the SERPs
bull push competition or bad info down
bull be proactive not reactive
4 on page 6
7 on page 4
kmullett BIN2011 ORM
easy social media brand check
grab your brand
bull mass id check with namechkcom
kmullett SMTrine
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
increased adoption or proliferation does not mean new the tools and nomenclature are new but social medialdquo websites and blogging is not
new as perception or reality
kmullett SMTrine
getting on the same page with ldquosocialrdquo
now fortified with google+
kmullett SMTrine
there is a lot of misinformation speculation opinion and hype being spread worse is the expectation that social media should be free effortless and easy yet produce greater ROI
verifying claims expecting too much
kmullett SMTrine
itrsquos visibility and all about the benjamins
photo by David Evers httpflickrp5XwMZC
bull you have to be where your ideal demographic can see you (do you know who that is)
bull in front of competition if necessary bull obey the rules or have your sign removed bull tell a better story
kmullett SMTrine
winning requires knowledge amp strategy
bull what are the rules
bull how can i optimize within the rules
bull which races can i win while staying within my budgetresources
bull am i dedicated to the winning strategy (no trying it out)
bull how much is winning worth
kmullett SMTrine
marketing resources are tight
where should businesses spend their marketing
resources (timebudget) A traditional advertising (off-line radio tv print listings)
B social media (advertising facebook sponsored tweets etc)
C social media (organic)
D paid search
E all of the above
kmullett SMTrine
what can you bring to the table
who wins the intent to action war
bull tv bull dm (direct mail)
bull radio bull newspaper bull print (brochuresads)
bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)
bull yellow pages (not shown)
kmullett SMTrine
does social media work
bull opportunity bull visibility bull traffic bull top of mind bull likeability bull expertise
kmullett SMTrine
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett SMTrine
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett SMTrine
connecting the dots with social media
do these printed pieces promote social channels what is the social strategy
kmullett SMTrine
social media works best whenhellip
bull are you willing
bull do you see value
bull add to your lifestyle
kmullett SMTrine
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett SMTrine
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett SMTrine
what sets you apart
bull same degree
bull similar gpa
bull an internship
bull your resumersquo
kmullett SMTrine
what sets you apart that you control
bull your visibility bull circle of influence bull knowledge outside of degree WIIFM
kmullett SMTrine
have you heard the Alec Brownstien story
whorsquos in control of your reputation
what will they find
100rsquos more
stoppingor disabling isnrsquot the same as removing
kmullett SMTrine
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SMTrine
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30 years ago
bull distribution does not equal visibility
kmullett SMTrine
be proactive and positive
treat online reputation management as a positive ongoing activity rather than a defensive situation
kmullett BIN2011 ORM
what is Google+ is it different
itrsquos about expanding your IRL contacts regardless of which tool googlecomplus
kmullett SMTrine
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett SMTrine
jobs will change your name wonrsquot
job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)
kmullett SMTrine
own your brand ampor identity
control bull clog the SERPs
bull push competition or bad info down
bull be proactive not reactive
4 on page 6
7 on page 4
kmullett BIN2011 ORM
easy social media brand check
grab your brand
bull mass id check with namechkcom
kmullett SMTrine
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
getting on the same page with ldquosocialrdquo
now fortified with google+
kmullett SMTrine
there is a lot of misinformation speculation opinion and hype being spread worse is the expectation that social media should be free effortless and easy yet produce greater ROI
verifying claims expecting too much
kmullett SMTrine
itrsquos visibility and all about the benjamins
photo by David Evers httpflickrp5XwMZC
bull you have to be where your ideal demographic can see you (do you know who that is)
bull in front of competition if necessary bull obey the rules or have your sign removed bull tell a better story
kmullett SMTrine
winning requires knowledge amp strategy
bull what are the rules
bull how can i optimize within the rules
bull which races can i win while staying within my budgetresources
bull am i dedicated to the winning strategy (no trying it out)
bull how much is winning worth
kmullett SMTrine
marketing resources are tight
where should businesses spend their marketing
resources (timebudget) A traditional advertising (off-line radio tv print listings)
B social media (advertising facebook sponsored tweets etc)
C social media (organic)
D paid search
E all of the above
kmullett SMTrine
what can you bring to the table
who wins the intent to action war
bull tv bull dm (direct mail)
bull radio bull newspaper bull print (brochuresads)
bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)
bull yellow pages (not shown)
kmullett SMTrine
does social media work
bull opportunity bull visibility bull traffic bull top of mind bull likeability bull expertise
kmullett SMTrine
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett SMTrine
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett SMTrine
connecting the dots with social media
do these printed pieces promote social channels what is the social strategy
kmullett SMTrine
social media works best whenhellip
bull are you willing
bull do you see value
bull add to your lifestyle
kmullett SMTrine
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett SMTrine
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett SMTrine
what sets you apart
bull same degree
bull similar gpa
bull an internship
bull your resumersquo
kmullett SMTrine
what sets you apart that you control
bull your visibility bull circle of influence bull knowledge outside of degree WIIFM
kmullett SMTrine
have you heard the Alec Brownstien story
whorsquos in control of your reputation
what will they find
100rsquos more
stoppingor disabling isnrsquot the same as removing
kmullett SMTrine
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SMTrine
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30 years ago
bull distribution does not equal visibility
kmullett SMTrine
be proactive and positive
treat online reputation management as a positive ongoing activity rather than a defensive situation
kmullett BIN2011 ORM
what is Google+ is it different
itrsquos about expanding your IRL contacts regardless of which tool googlecomplus
kmullett SMTrine
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett SMTrine
jobs will change your name wonrsquot
job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)
kmullett SMTrine
own your brand ampor identity
control bull clog the SERPs
bull push competition or bad info down
bull be proactive not reactive
4 on page 6
7 on page 4
kmullett BIN2011 ORM
easy social media brand check
grab your brand
bull mass id check with namechkcom
kmullett SMTrine
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
there is a lot of misinformation speculation opinion and hype being spread worse is the expectation that social media should be free effortless and easy yet produce greater ROI
verifying claims expecting too much
kmullett SMTrine
itrsquos visibility and all about the benjamins
photo by David Evers httpflickrp5XwMZC
bull you have to be where your ideal demographic can see you (do you know who that is)
bull in front of competition if necessary bull obey the rules or have your sign removed bull tell a better story
kmullett SMTrine
winning requires knowledge amp strategy
bull what are the rules
bull how can i optimize within the rules
bull which races can i win while staying within my budgetresources
bull am i dedicated to the winning strategy (no trying it out)
bull how much is winning worth
kmullett SMTrine
marketing resources are tight
where should businesses spend their marketing
resources (timebudget) A traditional advertising (off-line radio tv print listings)
B social media (advertising facebook sponsored tweets etc)
C social media (organic)
D paid search
E all of the above
kmullett SMTrine
what can you bring to the table
who wins the intent to action war
bull tv bull dm (direct mail)
bull radio bull newspaper bull print (brochuresads)
bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)
bull yellow pages (not shown)
kmullett SMTrine
does social media work
bull opportunity bull visibility bull traffic bull top of mind bull likeability bull expertise
kmullett SMTrine
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett SMTrine
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett SMTrine
connecting the dots with social media
do these printed pieces promote social channels what is the social strategy
kmullett SMTrine
social media works best whenhellip
bull are you willing
bull do you see value
bull add to your lifestyle
kmullett SMTrine
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett SMTrine
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett SMTrine
what sets you apart
bull same degree
bull similar gpa
bull an internship
bull your resumersquo
kmullett SMTrine
what sets you apart that you control
bull your visibility bull circle of influence bull knowledge outside of degree WIIFM
kmullett SMTrine
have you heard the Alec Brownstien story
whorsquos in control of your reputation
what will they find
100rsquos more
stoppingor disabling isnrsquot the same as removing
kmullett SMTrine
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SMTrine
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30 years ago
bull distribution does not equal visibility
kmullett SMTrine
be proactive and positive
treat online reputation management as a positive ongoing activity rather than a defensive situation
kmullett BIN2011 ORM
what is Google+ is it different
itrsquos about expanding your IRL contacts regardless of which tool googlecomplus
kmullett SMTrine
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett SMTrine
jobs will change your name wonrsquot
job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)
kmullett SMTrine
own your brand ampor identity
control bull clog the SERPs
bull push competition or bad info down
bull be proactive not reactive
4 on page 6
7 on page 4
kmullett BIN2011 ORM
easy social media brand check
grab your brand
bull mass id check with namechkcom
kmullett SMTrine
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
itrsquos visibility and all about the benjamins
photo by David Evers httpflickrp5XwMZC
bull you have to be where your ideal demographic can see you (do you know who that is)
bull in front of competition if necessary bull obey the rules or have your sign removed bull tell a better story
kmullett SMTrine
winning requires knowledge amp strategy
bull what are the rules
bull how can i optimize within the rules
bull which races can i win while staying within my budgetresources
bull am i dedicated to the winning strategy (no trying it out)
bull how much is winning worth
kmullett SMTrine
marketing resources are tight
where should businesses spend their marketing
resources (timebudget) A traditional advertising (off-line radio tv print listings)
B social media (advertising facebook sponsored tweets etc)
C social media (organic)
D paid search
E all of the above
kmullett SMTrine
what can you bring to the table
who wins the intent to action war
bull tv bull dm (direct mail)
bull radio bull newspaper bull print (brochuresads)
bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)
bull yellow pages (not shown)
kmullett SMTrine
does social media work
bull opportunity bull visibility bull traffic bull top of mind bull likeability bull expertise
kmullett SMTrine
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett SMTrine
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett SMTrine
connecting the dots with social media
do these printed pieces promote social channels what is the social strategy
kmullett SMTrine
social media works best whenhellip
bull are you willing
bull do you see value
bull add to your lifestyle
kmullett SMTrine
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett SMTrine
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett SMTrine
what sets you apart
bull same degree
bull similar gpa
bull an internship
bull your resumersquo
kmullett SMTrine
what sets you apart that you control
bull your visibility bull circle of influence bull knowledge outside of degree WIIFM
kmullett SMTrine
have you heard the Alec Brownstien story
whorsquos in control of your reputation
what will they find
100rsquos more
stoppingor disabling isnrsquot the same as removing
kmullett SMTrine
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SMTrine
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30 years ago
bull distribution does not equal visibility
kmullett SMTrine
be proactive and positive
treat online reputation management as a positive ongoing activity rather than a defensive situation
kmullett BIN2011 ORM
what is Google+ is it different
itrsquos about expanding your IRL contacts regardless of which tool googlecomplus
kmullett SMTrine
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett SMTrine
jobs will change your name wonrsquot
job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)
kmullett SMTrine
own your brand ampor identity
control bull clog the SERPs
bull push competition or bad info down
bull be proactive not reactive
4 on page 6
7 on page 4
kmullett BIN2011 ORM
easy social media brand check
grab your brand
bull mass id check with namechkcom
kmullett SMTrine
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
winning requires knowledge amp strategy
bull what are the rules
bull how can i optimize within the rules
bull which races can i win while staying within my budgetresources
bull am i dedicated to the winning strategy (no trying it out)
bull how much is winning worth
kmullett SMTrine
marketing resources are tight
where should businesses spend their marketing
resources (timebudget) A traditional advertising (off-line radio tv print listings)
B social media (advertising facebook sponsored tweets etc)
C social media (organic)
D paid search
E all of the above
kmullett SMTrine
what can you bring to the table
who wins the intent to action war
bull tv bull dm (direct mail)
bull radio bull newspaper bull print (brochuresads)
bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)
bull yellow pages (not shown)
kmullett SMTrine
does social media work
bull opportunity bull visibility bull traffic bull top of mind bull likeability bull expertise
kmullett SMTrine
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett SMTrine
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett SMTrine
connecting the dots with social media
do these printed pieces promote social channels what is the social strategy
kmullett SMTrine
social media works best whenhellip
bull are you willing
bull do you see value
bull add to your lifestyle
kmullett SMTrine
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett SMTrine
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett SMTrine
what sets you apart
bull same degree
bull similar gpa
bull an internship
bull your resumersquo
kmullett SMTrine
what sets you apart that you control
bull your visibility bull circle of influence bull knowledge outside of degree WIIFM
kmullett SMTrine
have you heard the Alec Brownstien story
whorsquos in control of your reputation
what will they find
100rsquos more
stoppingor disabling isnrsquot the same as removing
kmullett SMTrine
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SMTrine
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30 years ago
bull distribution does not equal visibility
kmullett SMTrine
be proactive and positive
treat online reputation management as a positive ongoing activity rather than a defensive situation
kmullett BIN2011 ORM
what is Google+ is it different
itrsquos about expanding your IRL contacts regardless of which tool googlecomplus
kmullett SMTrine
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett SMTrine
jobs will change your name wonrsquot
job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)
kmullett SMTrine
own your brand ampor identity
control bull clog the SERPs
bull push competition or bad info down
bull be proactive not reactive
4 on page 6
7 on page 4
kmullett BIN2011 ORM
easy social media brand check
grab your brand
bull mass id check with namechkcom
kmullett SMTrine
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
marketing resources are tight
where should businesses spend their marketing
resources (timebudget) A traditional advertising (off-line radio tv print listings)
B social media (advertising facebook sponsored tweets etc)
C social media (organic)
D paid search
E all of the above
kmullett SMTrine
what can you bring to the table
who wins the intent to action war
bull tv bull dm (direct mail)
bull radio bull newspaper bull print (brochuresads)
bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)
bull yellow pages (not shown)
kmullett SMTrine
does social media work
bull opportunity bull visibility bull traffic bull top of mind bull likeability bull expertise
kmullett SMTrine
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett SMTrine
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett SMTrine
connecting the dots with social media
do these printed pieces promote social channels what is the social strategy
kmullett SMTrine
social media works best whenhellip
bull are you willing
bull do you see value
bull add to your lifestyle
kmullett SMTrine
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett SMTrine
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett SMTrine
what sets you apart
bull same degree
bull similar gpa
bull an internship
bull your resumersquo
kmullett SMTrine
what sets you apart that you control
bull your visibility bull circle of influence bull knowledge outside of degree WIIFM
kmullett SMTrine
have you heard the Alec Brownstien story
whorsquos in control of your reputation
what will they find
100rsquos more
stoppingor disabling isnrsquot the same as removing
kmullett SMTrine
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SMTrine
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30 years ago
bull distribution does not equal visibility
kmullett SMTrine
be proactive and positive
treat online reputation management as a positive ongoing activity rather than a defensive situation
kmullett BIN2011 ORM
what is Google+ is it different
itrsquos about expanding your IRL contacts regardless of which tool googlecomplus
kmullett SMTrine
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett SMTrine
jobs will change your name wonrsquot
job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)
kmullett SMTrine
own your brand ampor identity
control bull clog the SERPs
bull push competition or bad info down
bull be proactive not reactive
4 on page 6
7 on page 4
kmullett BIN2011 ORM
easy social media brand check
grab your brand
bull mass id check with namechkcom
kmullett SMTrine
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
who wins the intent to action war
bull tv bull dm (direct mail)
bull radio bull newspaper bull print (brochuresads)
bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)
bull yellow pages (not shown)
kmullett SMTrine
does social media work
bull opportunity bull visibility bull traffic bull top of mind bull likeability bull expertise
kmullett SMTrine
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett SMTrine
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett SMTrine
connecting the dots with social media
do these printed pieces promote social channels what is the social strategy
kmullett SMTrine
social media works best whenhellip
bull are you willing
bull do you see value
bull add to your lifestyle
kmullett SMTrine
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett SMTrine
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett SMTrine
what sets you apart
bull same degree
bull similar gpa
bull an internship
bull your resumersquo
kmullett SMTrine
what sets you apart that you control
bull your visibility bull circle of influence bull knowledge outside of degree WIIFM
kmullett SMTrine
have you heard the Alec Brownstien story
whorsquos in control of your reputation
what will they find
100rsquos more
stoppingor disabling isnrsquot the same as removing
kmullett SMTrine
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SMTrine
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30 years ago
bull distribution does not equal visibility
kmullett SMTrine
be proactive and positive
treat online reputation management as a positive ongoing activity rather than a defensive situation
kmullett BIN2011 ORM
what is Google+ is it different
itrsquos about expanding your IRL contacts regardless of which tool googlecomplus
kmullett SMTrine
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett SMTrine
jobs will change your name wonrsquot
job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)
kmullett SMTrine
own your brand ampor identity
control bull clog the SERPs
bull push competition or bad info down
bull be proactive not reactive
4 on page 6
7 on page 4
kmullett BIN2011 ORM
easy social media brand check
grab your brand
bull mass id check with namechkcom
kmullett SMTrine
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
does social media work
bull opportunity bull visibility bull traffic bull top of mind bull likeability bull expertise
kmullett SMTrine
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett SMTrine
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett SMTrine
connecting the dots with social media
do these printed pieces promote social channels what is the social strategy
kmullett SMTrine
social media works best whenhellip
bull are you willing
bull do you see value
bull add to your lifestyle
kmullett SMTrine
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett SMTrine
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett SMTrine
what sets you apart
bull same degree
bull similar gpa
bull an internship
bull your resumersquo
kmullett SMTrine
what sets you apart that you control
bull your visibility bull circle of influence bull knowledge outside of degree WIIFM
kmullett SMTrine
have you heard the Alec Brownstien story
whorsquos in control of your reputation
what will they find
100rsquos more
stoppingor disabling isnrsquot the same as removing
kmullett SMTrine
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SMTrine
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30 years ago
bull distribution does not equal visibility
kmullett SMTrine
be proactive and positive
treat online reputation management as a positive ongoing activity rather than a defensive situation
kmullett BIN2011 ORM
what is Google+ is it different
itrsquos about expanding your IRL contacts regardless of which tool googlecomplus
kmullett SMTrine
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett SMTrine
jobs will change your name wonrsquot
job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)
kmullett SMTrine
own your brand ampor identity
control bull clog the SERPs
bull push competition or bad info down
bull be proactive not reactive
4 on page 6
7 on page 4
kmullett BIN2011 ORM
easy social media brand check
grab your brand
bull mass id check with namechkcom
kmullett SMTrine
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett SMTrine
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett SMTrine
connecting the dots with social media
do these printed pieces promote social channels what is the social strategy
kmullett SMTrine
social media works best whenhellip
bull are you willing
bull do you see value
bull add to your lifestyle
kmullett SMTrine
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett SMTrine
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett SMTrine
what sets you apart
bull same degree
bull similar gpa
bull an internship
bull your resumersquo
kmullett SMTrine
what sets you apart that you control
bull your visibility bull circle of influence bull knowledge outside of degree WIIFM
kmullett SMTrine
have you heard the Alec Brownstien story
whorsquos in control of your reputation
what will they find
100rsquos more
stoppingor disabling isnrsquot the same as removing
kmullett SMTrine
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SMTrine
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30 years ago
bull distribution does not equal visibility
kmullett SMTrine
be proactive and positive
treat online reputation management as a positive ongoing activity rather than a defensive situation
kmullett BIN2011 ORM
what is Google+ is it different
itrsquos about expanding your IRL contacts regardless of which tool googlecomplus
kmullett SMTrine
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett SMTrine
jobs will change your name wonrsquot
job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)
kmullett SMTrine
own your brand ampor identity
control bull clog the SERPs
bull push competition or bad info down
bull be proactive not reactive
4 on page 6
7 on page 4
kmullett BIN2011 ORM
easy social media brand check
grab your brand
bull mass id check with namechkcom
kmullett SMTrine
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett SMTrine
connecting the dots with social media
do these printed pieces promote social channels what is the social strategy
kmullett SMTrine
social media works best whenhellip
bull are you willing
bull do you see value
bull add to your lifestyle
kmullett SMTrine
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett SMTrine
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett SMTrine
what sets you apart
bull same degree
bull similar gpa
bull an internship
bull your resumersquo
kmullett SMTrine
what sets you apart that you control
bull your visibility bull circle of influence bull knowledge outside of degree WIIFM
kmullett SMTrine
have you heard the Alec Brownstien story
whorsquos in control of your reputation
what will they find
100rsquos more
stoppingor disabling isnrsquot the same as removing
kmullett SMTrine
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SMTrine
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30 years ago
bull distribution does not equal visibility
kmullett SMTrine
be proactive and positive
treat online reputation management as a positive ongoing activity rather than a defensive situation
kmullett BIN2011 ORM
what is Google+ is it different
itrsquos about expanding your IRL contacts regardless of which tool googlecomplus
kmullett SMTrine
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett SMTrine
jobs will change your name wonrsquot
job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)
kmullett SMTrine
own your brand ampor identity
control bull clog the SERPs
bull push competition or bad info down
bull be proactive not reactive
4 on page 6
7 on page 4
kmullett BIN2011 ORM
easy social media brand check
grab your brand
bull mass id check with namechkcom
kmullett SMTrine
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
connecting the dots with social media
do these printed pieces promote social channels what is the social strategy
kmullett SMTrine
social media works best whenhellip
bull are you willing
bull do you see value
bull add to your lifestyle
kmullett SMTrine
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett SMTrine
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett SMTrine
what sets you apart
bull same degree
bull similar gpa
bull an internship
bull your resumersquo
kmullett SMTrine
what sets you apart that you control
bull your visibility bull circle of influence bull knowledge outside of degree WIIFM
kmullett SMTrine
have you heard the Alec Brownstien story
whorsquos in control of your reputation
what will they find
100rsquos more
stoppingor disabling isnrsquot the same as removing
kmullett SMTrine
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SMTrine
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30 years ago
bull distribution does not equal visibility
kmullett SMTrine
be proactive and positive
treat online reputation management as a positive ongoing activity rather than a defensive situation
kmullett BIN2011 ORM
what is Google+ is it different
itrsquos about expanding your IRL contacts regardless of which tool googlecomplus
kmullett SMTrine
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett SMTrine
jobs will change your name wonrsquot
job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)
kmullett SMTrine
own your brand ampor identity
control bull clog the SERPs
bull push competition or bad info down
bull be proactive not reactive
4 on page 6
7 on page 4
kmullett BIN2011 ORM
easy social media brand check
grab your brand
bull mass id check with namechkcom
kmullett SMTrine
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
social media works best whenhellip
bull are you willing
bull do you see value
bull add to your lifestyle
kmullett SMTrine
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett SMTrine
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett SMTrine
what sets you apart
bull same degree
bull similar gpa
bull an internship
bull your resumersquo
kmullett SMTrine
what sets you apart that you control
bull your visibility bull circle of influence bull knowledge outside of degree WIIFM
kmullett SMTrine
have you heard the Alec Brownstien story
whorsquos in control of your reputation
what will they find
100rsquos more
stoppingor disabling isnrsquot the same as removing
kmullett SMTrine
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SMTrine
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30 years ago
bull distribution does not equal visibility
kmullett SMTrine
be proactive and positive
treat online reputation management as a positive ongoing activity rather than a defensive situation
kmullett BIN2011 ORM
what is Google+ is it different
itrsquos about expanding your IRL contacts regardless of which tool googlecomplus
kmullett SMTrine
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett SMTrine
jobs will change your name wonrsquot
job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)
kmullett SMTrine
own your brand ampor identity
control bull clog the SERPs
bull push competition or bad info down
bull be proactive not reactive
4 on page 6
7 on page 4
kmullett BIN2011 ORM
easy social media brand check
grab your brand
bull mass id check with namechkcom
kmullett SMTrine
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett SMTrine
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett SMTrine
what sets you apart
bull same degree
bull similar gpa
bull an internship
bull your resumersquo
kmullett SMTrine
what sets you apart that you control
bull your visibility bull circle of influence bull knowledge outside of degree WIIFM
kmullett SMTrine
have you heard the Alec Brownstien story
whorsquos in control of your reputation
what will they find
100rsquos more
stoppingor disabling isnrsquot the same as removing
kmullett SMTrine
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SMTrine
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30 years ago
bull distribution does not equal visibility
kmullett SMTrine
be proactive and positive
treat online reputation management as a positive ongoing activity rather than a defensive situation
kmullett BIN2011 ORM
what is Google+ is it different
itrsquos about expanding your IRL contacts regardless of which tool googlecomplus
kmullett SMTrine
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett SMTrine
jobs will change your name wonrsquot
job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)
kmullett SMTrine
own your brand ampor identity
control bull clog the SERPs
bull push competition or bad info down
bull be proactive not reactive
4 on page 6
7 on page 4
kmullett BIN2011 ORM
easy social media brand check
grab your brand
bull mass id check with namechkcom
kmullett SMTrine
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett SMTrine
what sets you apart
bull same degree
bull similar gpa
bull an internship
bull your resumersquo
kmullett SMTrine
what sets you apart that you control
bull your visibility bull circle of influence bull knowledge outside of degree WIIFM
kmullett SMTrine
have you heard the Alec Brownstien story
whorsquos in control of your reputation
what will they find
100rsquos more
stoppingor disabling isnrsquot the same as removing
kmullett SMTrine
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SMTrine
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30 years ago
bull distribution does not equal visibility
kmullett SMTrine
be proactive and positive
treat online reputation management as a positive ongoing activity rather than a defensive situation
kmullett BIN2011 ORM
what is Google+ is it different
itrsquos about expanding your IRL contacts regardless of which tool googlecomplus
kmullett SMTrine
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett SMTrine
jobs will change your name wonrsquot
job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)
kmullett SMTrine
own your brand ampor identity
control bull clog the SERPs
bull push competition or bad info down
bull be proactive not reactive
4 on page 6
7 on page 4
kmullett BIN2011 ORM
easy social media brand check
grab your brand
bull mass id check with namechkcom
kmullett SMTrine
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
what sets you apart
bull same degree
bull similar gpa
bull an internship
bull your resumersquo
kmullett SMTrine
what sets you apart that you control
bull your visibility bull circle of influence bull knowledge outside of degree WIIFM
kmullett SMTrine
have you heard the Alec Brownstien story
whorsquos in control of your reputation
what will they find
100rsquos more
stoppingor disabling isnrsquot the same as removing
kmullett SMTrine
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SMTrine
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30 years ago
bull distribution does not equal visibility
kmullett SMTrine
be proactive and positive
treat online reputation management as a positive ongoing activity rather than a defensive situation
kmullett BIN2011 ORM
what is Google+ is it different
itrsquos about expanding your IRL contacts regardless of which tool googlecomplus
kmullett SMTrine
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett SMTrine
jobs will change your name wonrsquot
job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)
kmullett SMTrine
own your brand ampor identity
control bull clog the SERPs
bull push competition or bad info down
bull be proactive not reactive
4 on page 6
7 on page 4
kmullett BIN2011 ORM
easy social media brand check
grab your brand
bull mass id check with namechkcom
kmullett SMTrine
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
what sets you apart that you control
bull your visibility bull circle of influence bull knowledge outside of degree WIIFM
kmullett SMTrine
have you heard the Alec Brownstien story
whorsquos in control of your reputation
what will they find
100rsquos more
stoppingor disabling isnrsquot the same as removing
kmullett SMTrine
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SMTrine
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30 years ago
bull distribution does not equal visibility
kmullett SMTrine
be proactive and positive
treat online reputation management as a positive ongoing activity rather than a defensive situation
kmullett BIN2011 ORM
what is Google+ is it different
itrsquos about expanding your IRL contacts regardless of which tool googlecomplus
kmullett SMTrine
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett SMTrine
jobs will change your name wonrsquot
job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)
kmullett SMTrine
own your brand ampor identity
control bull clog the SERPs
bull push competition or bad info down
bull be proactive not reactive
4 on page 6
7 on page 4
kmullett BIN2011 ORM
easy social media brand check
grab your brand
bull mass id check with namechkcom
kmullett SMTrine
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
whorsquos in control of your reputation
what will they find
100rsquos more
stoppingor disabling isnrsquot the same as removing
kmullett SMTrine
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SMTrine
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30 years ago
bull distribution does not equal visibility
kmullett SMTrine
be proactive and positive
treat online reputation management as a positive ongoing activity rather than a defensive situation
kmullett BIN2011 ORM
what is Google+ is it different
itrsquos about expanding your IRL contacts regardless of which tool googlecomplus
kmullett SMTrine
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett SMTrine
jobs will change your name wonrsquot
job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)
kmullett SMTrine
own your brand ampor identity
control bull clog the SERPs
bull push competition or bad info down
bull be proactive not reactive
4 on page 6
7 on page 4
kmullett BIN2011 ORM
easy social media brand check
grab your brand
bull mass id check with namechkcom
kmullett SMTrine
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SMTrine
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30 years ago
bull distribution does not equal visibility
kmullett SMTrine
be proactive and positive
treat online reputation management as a positive ongoing activity rather than a defensive situation
kmullett BIN2011 ORM
what is Google+ is it different
itrsquos about expanding your IRL contacts regardless of which tool googlecomplus
kmullett SMTrine
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett SMTrine
jobs will change your name wonrsquot
job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)
kmullett SMTrine
own your brand ampor identity
control bull clog the SERPs
bull push competition or bad info down
bull be proactive not reactive
4 on page 6
7 on page 4
kmullett BIN2011 ORM
easy social media brand check
grab your brand
bull mass id check with namechkcom
kmullett SMTrine
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30 years ago
bull distribution does not equal visibility
kmullett SMTrine
be proactive and positive
treat online reputation management as a positive ongoing activity rather than a defensive situation
kmullett BIN2011 ORM
what is Google+ is it different
itrsquos about expanding your IRL contacts regardless of which tool googlecomplus
kmullett SMTrine
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett SMTrine
jobs will change your name wonrsquot
job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)
kmullett SMTrine
own your brand ampor identity
control bull clog the SERPs
bull push competition or bad info down
bull be proactive not reactive
4 on page 6
7 on page 4
kmullett BIN2011 ORM
easy social media brand check
grab your brand
bull mass id check with namechkcom
kmullett SMTrine
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
be proactive and positive
treat online reputation management as a positive ongoing activity rather than a defensive situation
kmullett BIN2011 ORM
what is Google+ is it different
itrsquos about expanding your IRL contacts regardless of which tool googlecomplus
kmullett SMTrine
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett SMTrine
jobs will change your name wonrsquot
job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)
kmullett SMTrine
own your brand ampor identity
control bull clog the SERPs
bull push competition or bad info down
bull be proactive not reactive
4 on page 6
7 on page 4
kmullett BIN2011 ORM
easy social media brand check
grab your brand
bull mass id check with namechkcom
kmullett SMTrine
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
what is Google+ is it different
itrsquos about expanding your IRL contacts regardless of which tool googlecomplus
kmullett SMTrine
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett SMTrine
jobs will change your name wonrsquot
job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)
kmullett SMTrine
own your brand ampor identity
control bull clog the SERPs
bull push competition or bad info down
bull be proactive not reactive
4 on page 6
7 on page 4
kmullett BIN2011 ORM
easy social media brand check
grab your brand
bull mass id check with namechkcom
kmullett SMTrine
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett SMTrine
jobs will change your name wonrsquot
job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)
kmullett SMTrine
own your brand ampor identity
control bull clog the SERPs
bull push competition or bad info down
bull be proactive not reactive
4 on page 6
7 on page 4
kmullett BIN2011 ORM
easy social media brand check
grab your brand
bull mass id check with namechkcom
kmullett SMTrine
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
jobs will change your name wonrsquot
job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)
kmullett SMTrine
own your brand ampor identity
control bull clog the SERPs
bull push competition or bad info down
bull be proactive not reactive
4 on page 6
7 on page 4
kmullett BIN2011 ORM
easy social media brand check
grab your brand
bull mass id check with namechkcom
kmullett SMTrine
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
own your brand ampor identity
control bull clog the SERPs
bull push competition or bad info down
bull be proactive not reactive
4 on page 6
7 on page 4
kmullett BIN2011 ORM
easy social media brand check
grab your brand
bull mass id check with namechkcom
kmullett SMTrine
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
easy social media brand check
grab your brand
bull mass id check with namechkcom
kmullett SMTrine
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
go where the bots are
article awareness social visibility and distributing RSS
kmullett SMTrine
tell potential visitors and the search engines you have new content
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
measuring the right things
is this the right kind of measurement
kmullett SMTrine
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
social analytics amp measurement
am i popular and important yet
kmullett SMTrine
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett SMTrine
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
know what winning looks like
more visible in search
kmullett SMTrine
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett SMTrine
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
bonus idea
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SMTrine
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett NCSM
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
Trine University thanks for having me
i leave you with this
kmullett SMTrine
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Social Media and Your Circle of Influence Past Present and Future Kevin Mullett
the Ketner School of Business Trine University
Recommended